So you’re creating some of the best content you’ve ever created for your blog.
In fact, your readers are falling in love with your content so much, that they feel compelled to leave you a comment and even subscribe to your email newsletter.
Great stuff, because that’s the way it should be, right?
HUGE Kudos to you if you’re successfully catering for your reader’s needs and getting the leads and sales you want from your blog.
Your content marketing strategy is obviously working and paying off.
But, what if you’re not getting the conversion rates you hoped for from your content?
Well, there could be a million reasons why your content isn’t working to convert.
For instance –
- It could be that your content isn’t compelling or useful enough to convince your visitors to take action.
- It could be that you’re marketing your content to the wrong audience.
- It could be that your offers or incentives are simply not good enough.
- It could be that you call-to-actions aren’t effective enough.
It could be a million other things like I said.
Or, perhaps your content is working and you’re converting just a few of your visitors into subscribers, but would really like to increase your conversions just a little bit more.
In which case, how can you tell which pieces of your blog content is working to convert, and which aren’t?
Which types of blog posts are really helping you to create new subscribers, leads, and sales?
One way to find out is to look at the data in your Google Analytics account.
Also, if you have goals set up and everything else then that’s a good start.
But who wants to rack their brains with analytical data.
What about real data that you can see?
Well, another smart way to find out what content is working for your audience is by using the awesome WordPress plugin called Thrive Leads.
Now I know I’ve talked about this plugin many times before here on Magnet4Blogging.
Thrive Leads is what I’m currently using to help me grow my email list.
I know, this isn’t a post about email list building, it’s about showing you how to create more conversion focused blog content.
It’s about me teaching you how to create content that will help you generate more blog subscribers, leads, and sales.
According to Bryan Eisenberg, most websites don’t have a traffic problem, though every website has a conversion problem (Source).
[clickToTweet tweet=”Most websites don’t have a traffic problem, however, every website has a conversion problem.” quote=”Most websites don’t have a traffic problem, however, every website has a conversion problem.”]
With that thought in mind, here’s the deal peeps:
You don’t need to break your back trying to get more traffic to your blog.
You just need to figure out what kind of content you need to create more of, in order to boost your conversions, and here’s how you can do that.
Step One: Find out which of your existing blog posts are giving you the best conversions.
Forget Google Analytics for now.
If you’re using Thrive Leads, here’s what I want you to do.
Go to Thrive Leads Dashboard and click on View More under Today’s Summary for Unique Impressions. See image below.
Then click the Conversion Report tab and select Content Marketing Report. See image below.
Now you can view your blog posts or pages impressions, conversion, conversion rate and how many new leads each piece of content has created. See image below.
How valuable is having this kind of data available at your disposal?
Extremely valuable and a HUGE time saver as well.
It means that you can now get a clearer picture and better understanding as to what types of blog posts your visitors and readers are responding to the most. In this case, taking action and subscribing to your email list.
Instead of just wasting your time creating more random blog content and hoping your conversions will increase in time, you can now pin point exactly where to start working towards optimizing your content for better conversions.
You can even tailor your reports by changing date interval, content type, and source type. See image below.
With this kind of information, you can also set about creating a new content strategy plan that will help you create more of this type of targeted “conversion focused” content for your blog, which we’ll talk about next.
Step Two: Create your killer content strategy plan
Now that you’re armed with the knowledge of which types of content you need to create more of in order to increase conversions and leads, you can set about creating your killer content strategy plan for the next 3 months, or for what ever length of time you want.
There are some truly awesome tools available online to help you create a content strategy plan.
Here are a few of my favorite ones that you might not already be using (but most likely are).
#1. CoSchedule Content Marketing Editorial Calendar
You might have come across this one already at some stage, because it’s both extremely popular and pretty useful, though it does come at a premium price.
CoSchedule marketing editorial calendar has a lot of super cool built in features, including the ability to add blog posts, social messages and stand alone content into your calendar.
To add blog posts for instance you can connect your CoShedule calendar with the dedicated WordPress plugin that’s available.
#2. WordPress Editorial Calendar Plugin
If you’re looking for something more cost effective, there’s a free editorial calendar plugin available for WordPress that will do the job very nicely as an alternative.
This plugin includes a feature that will allow you to schedule blog posts, as well as create new posts directly from the calendar view.
You can also view unscheduled posts. See image below.
Evernote is a very versatile online and desktop tool/app, and one that almost every blogger should be using.
To be really honest with you, I can’t live without Evernote in my business.
When ever I’m doing online research for a blog post, for instance, I can simply drag links and resources straight into Evernote to use later on.
The other things that I like to use Evernote for is to write my blog posts.
And, because I have Evernote on almost all of my devices these days, I can access all of the information and resources I’ve gathered, and continue working on new blog posts and various other projects from almost anywhere.
The best thing about Evernote is that most of it is free to use, of course, there are premium options available.
You can start using Evernote here.
Step Three: Create more conversion focused blog content, and optimize your existing content
Now I’m not going to waffle on about how to create great content!
You can read this post for tips and advice on creating compelling blog content if you need to learn this.
I do however want to give you some conversion optimization tips for creating new blog posts, as well as optimizing your existing blog content.
#1. Create a heart-stomping headline title
Let’s start with the headline title, it really has to be compelling enough to both catch the attention of your readers, and let them know what your article is about.
My advice is to take some time to really craft something that will captivate your readers.
I would suggest you try and avoid writing super long titles as well.
Keep it relatively short, easy to scan over and simple to understand by a wide audience.
Check out these awesome tools to help you craft the perfect headline title:
Remember, 8 out of 10 people, on average, will read the headline copy, but only 2 out of 10 will read the rest (source), so make your headline truly memorable.
#2. Add a thought provoking image or two
Nothing captivates an audience better than visual content.
Visual content, such as images and videos not only brings your content to life but when it comes to social media and sharing, images and photos are considered the most important tactic for optimizing content on social media. (Source).
With that in mind, use plenty of beautiful visuals in your content to capture your reader’s interests quickly, both on site and on social media.
#3. Power up your post with action words
You should always use a variety of action words to engage with your audience when crafting your blog posts.
Use powerful call-to-actions throughout your content, whether you’re asking your readers to share your post on social media, subscribe to your email newsletter or simply to leave you a comment.
Check out this awesome post on HubSpot on for some tantalizing call-to-action optimization tips.
#4. Create some content upgrades to add to your blog posts
What the heck is a content upgrade? You might be wondering right now.
A content upgrade is a bonus content incentive, similar to the free report you might be offering on your blog right now.
However, content upgrades can be way more effective at converting traffic than any free report or eBook.
Content upgrades are simply content extensions or additions to your blog posts.
Example: You’re writing a tutorial post on how to grow your email list so your content upgrade might be a free PDF cheat sheet containing extra tips on how to boost opt-in conversion rate.
Your readers can get access to this content upgrade by signing up to your email list via a form or call-to-action placed at the bottom of your post.
Content upgrades can be very effective especially if the bonus content is aligned with the topic of the blog post.
For added validation that content upgrades can work, just take a look at the screen capture below.
Content upgrades work
I published a post on my blog back on the 2nd of December titled 23 Bloggers Share Their Most Effective Methods For Promoting A New Blog Post.
That post contained a unique content upgrade (A New Blog Post Marketing Cheat Sheet).
Look at the conversion rate for the 2nd of December and subsequently the days that followed.
A lot more readers of that blog post alone subscribed to get their hands on my free content upgrade.
In fact, I increased conversions by almost 500% in one single day.
Also, the fact that the post was a very popular one helped boost those conversions too.
My expert roundup post was shared over 600 times on social media and traffic increased by 300%.
[clickToTweet tweet=”How I increased opt-in conversions by 500% using content upgrades!” quote=”How I increased opt-in conversions by 500% using content upgrades!”]
Here’s a snapshot below of what my content upgrade looked like to my readers.
One last thing I want to mention about using content upgrades is that you don’t have to just add them to new content, you can also add them to your existing blog posts as well.
- Make a list of your top 20 most popular blog posts.
- Create content upgrades for each one of those posts.
This can be a lengthy process to do, I know, but it can also be worth your while.
A lot of bloggers and marketers are obsessed with trying to get more traffic, and it’s not easy. Marketing your blog for new traffic is a tough business.
Creating more conversion focused blog content, however, and optimizing your existing content with some irresistible content upgrades, even though is time-consuming, is a lot easier than trying to get more traffic.
Best of luck.
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