So you’ve taken a well-earned break away from your blog, and in that time you’ve had nothing to do with blogging whatsoever, but a break has somehow turned into a lengthy absence. Finally, the time has come for you to make a comeback to blogging, and you’re now more ready and focused than ever before.
First of all, congratulations and I’m sure you deserved the long break, taking frequent time away from blogging or anything for that matter, can certainly help you to recharge those batteries and reassess where you are with things, but here’s a little tip for the future –
Anytime you feel like taking a ‘lengthily’ break from your blog or blogging for any reason, consider reducing your blogging frequency instead, or getting someone in to assist you with your content creation or blog management.
Anyway, in this post, I’m going to share with you some cool tips for reviving your old blog after being away from it for some time. The seven tips below will help you get back on the road to blogging again, so let’s get stuck in.
7 Killer Tips For Making A Comeback To Blogging
#1. Update your theme, plugins, web hosting…
The first thing you want to do is update everything, quite literally. Check when your hosting is due to expire, hopefully, it already hasn’t. Check to make sure you have the latest version of WordPress installed, and that your theme and plugins are up to date.
#2. Clear out all pending and spam comments
Chances are, if you haven’t logged into your blog for a while, you’ll have a ton of comments waiting for you in the spam folder and any other folders. If you have thousands of comments awaiting moderation it could well take you hours to go through them all.
The advice I can give you based on my own personal experience is to just start fresh and mass delete all pending and spam comments. Deleting pages of comments one page at a time can be time consuming, so to save you a hell of a lot of time (and if you use WordPress), check out this amazing WP Comment Cleaner plugin for mass deleting comments.
#3. Update your old posts and pages
If your blog has a lot of content, chances are you have a lot of posts that will need updating too.
Perhaps you have a bunch of reviews or tutorials that need refreshing, make that your next mission. Create a list of all the posts and pages that you want to update and take the time to rewrite them partially or fully. If you don’t have much time to do this yourself, consider outsourcing a freelance blogger to help you get the job done.
Don’t forget to update your essential pages also. Pages like your about page, tools and resources page, and your blog’s contact page etc. Also don’t forget to update your blog’s email signup page, check to ensure the information on this page is still valid and that your opt-in form is still working as it should be.
#4. Go through your blog maintenance checklist
Once everything is updated on your blog, run through your blog maintenance checklist, this checklist should contain a list of critical tasks you need to do to ensure your blog is going to run smoothly. Don’t have a checklist? Here’s one you can use.
#5. Create a content strategy
Next thing to do is to create your content strategy. Create a list of possible post ideas you want to write in the next 30 days or so. Check out the following blog articles for tips and inspiration:
#6. Create a blogging schedule
Once you have your content strategy in place, create a blogging schedule to help you get back into the routine of blogging regularly again. Check out the following post I wrote on how to develop an effective blogging schedule.
#7. Write your ultimate comeback post
Now for the fun bit, announcing your comeback to blogging to the world. The great thing about announcing your return to blogging is that you can use any medium you want to do it, video, podcast or you can simply write it in a post.
Talk a little bit about the break away you took from your blog, and what you’ve been up to whilst not blogging. Talk about the plans you’re making and what you have in store for your blog and audience in the future. List some of the things your readers can expect in the future, remember though that whatever you promise to provide, i.e. eBooks, tutorials, contests etc, you’re holding yourself accountable.
Once you’ve published your comeback post, create an email campaign and let all your existing subscribers know you’re back in the game. Do the same on your blog’s social media profiles.
Follow these 7 simple steps and you’ll be back rocking your blog again in no time. So what other tips or suggestions can you add to this list for making a comeback to blogging?
Best of luck – Fabrizio