If you’re thinking about using cheap web design services for your next website project, read this post first!
I’m all for being frugal with my money, as most solopreneurs are, I think.
I like to make sure that whatever I’m investing in, whether it’s some new software or tool for my business, or something else entirely, that I’m getting the best bang for my buck, as the saying goes.
At the same time, I know that some things can be cheap and cheerful and some things can be darn well expensive.
Now, when it comes to productivity tools, apps, and services that I need in my business, I don’t always like to pay a huge fortune for those things.
Let’s look at web design for
Now, I get emails every single day from companies offering me cheap web design. Cheap services in general. But web design seems to be the most thing that I get emails about.
So, I recently got an email from an agency based in Pune, India offering me a full 10-page website, with a ton of extras thrown in like SEO, copywriting, mobile-responsive design (like as if that’s an extra), and even discounted web hosting for the first 12 months, all for just $300.
Wow, I mean, you really can’t go wrong with that kind of offer, surely, can you?
Short answer is yes! You darn well can!
Here’s the problem:
Cheap web design is cheap for a reason. There are many agencies like this set up across the world
And so the problem with this is that you essentially end up getting what you pay for. Which is a crappy, buggy, template-based website that fails to meet any industry standard code of practice, and worse, a website that fails to meet your business goals!
Now, I’m not writing this post to slate off every cheap and cheerful web design agency in the world, because there are plenty of agencies that won’t treat you like another ‘chicken in a crate’. You just have to do some research first to find them.
OK, let me share with you three reasons why I think cheap web design sucks! For the most part.
Why cheap web design sucks!
#1. Zero strategizing
Without a strategy, your website design project is almost guaranteed to flop, and what you’ll end up doing is getting so frustrated and seeking out another design agency, or designer, to fix your new but broken website.
The very first and most important process of any website design or redesign project is the strategy stage, along with planning.
During the strategy stage, there are a few questions you’ll need to ask yourself.
- What will the primary goal or purpose of the new website be?
- What kind of audience or customer will the new website be tailored for?
- If this is a redesign project, what is the current website failing to do?
- What user-data do you have for the current website that you could use? i.e. buyer journeys, customer feedback, heat maps, click maps, scroll maps, analytics, conversion reports, etc.
- Asides from having the most obvious and essential building blocks built into your new website, what additional features do you want to have, and why?
- What kind of time-frame and budget do you have in mind for the project?
- What additional resources do you need to make this project successful?
#2. Zero testing
Cheap web design often leaves you with no option for testing your site, and trust me when I say that testing is one of the most crucial elements of a successful website design project.
When the project is completed by the cheap and cheerful company you hired to do it, you get handed over the website and left to get on with it.
- No A/B split testing for your landing pages and conversion pages.
- No testing of new features.
- No gathering new feedback from your users.
- No gathering new user-data using heat maps and click maps, etc.
- No monitoring to see how the new technology is impacting your website’s performance in search engines, and so on.
#3. Zero room for improvement
Because you used a cheap and cheerful web design service for your project, chances are that no strategizing or testing was involved, as talked about above.
Sure, the company you hired listened to what you had to say about building new features and options into your new website, ensuring that the design is aligned with your brand, and everything else, and you most likely have gotten everything you asked for… But!
What if your brand new website still fails to do what you intended it to do?
Do you go back to your design agency and demand they take another look at your website because your conversions suck worse than they did before?
Nope, because it’s too late. They handed you your website after completion, now you’re left to get on with it yourself.
Bad times, huh?
The reason why strategizing and testing your new website are so important is because of what should happen after your site is launched, and that’s to continuously monitor it so that improvements can be planned in advance, and later built into the design, to promote growth and drive results for your business.
Worse case scenario?
Worse case is that you end up with a very poorly designed website built on prehistoric and unreliable technology, that is not mobile responsive, and does nothing to help your brand or business grow.
What should you do?
Before passing the responsibility of designing or redesigning your website to a designer or company, first do a little homework.
- Read any reviews of the designer or agency you want to hire.
- Ask to see some demos or completed projects.
- Arrange to meet the designer or agency. If this is not possible, then you can communicate over a phone call or Skype chat. Communication is very important.
Best of luck!
Read this post: How To Hire The Perfect Web Designer For Your Next Project
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