In this post, I want to share with you 4 ways to use effective call-to-actions in your blog posts.
Almost every blog uses call-to-actions of some kind, depending on what kind of response they’re looking for from their audience.
Today I want to primarily look at using powerful call-to-actions to encourage visitors to do four things on your blog:
- To engage with your content and readership.
- To explore other content on your blog.
- To subscribe to your blog newsletter.
- To share your content through social media.
Of course, the very first step to getting your blog readers to do all of those four things above, is not by adding call-to-actions all over the place, but to actually create great content that compels them to want to take action.
Read this post to learn how to write ‘great’ content for your blog.
OK, so that’s the content issue covered, how do you use effective call to actions in your blog posts to achieve the four things I mentioned above?
Let’s take a look.
How To Use Effective Call To Actions In Your Blog Posts
#1. Using ‘call-to-actions’ to encourage content exploration
Funny old phrase to use, I know, but to me ‘content exploration’ means reading and digesting more than one piece of useful content on your blog.
You want your readers to find value in more than just one article on your blog, right?
Some ways to encourage visitors to dive deeper into your blog content is to add ‘related posts’ and ‘popular posts’ features on your blog. You can usually achieve this by installing a plugin.
The other method is to obviously use effective call-to-action messages.
Don’t just add links to other posts at the bottom, describe the content of the post, tell your readers to check them out and why you are recommending them to read it. See example below.
#2. Use call-to-actions to encourage engagement
There’s nothing encouraging than seeing a blog with zero comments.
A post with zero comments does very little to motivate others to leave a comment, so, you need to add a call-to-action again, kindly asking people to leave a comment after reading.
Here are some ideas and suggestions on how to do just that:
- Use the last paragraph to request comments, for example use a title like “Now it’s your turn” or “Have your say”, followed by your call to action message to get them commenting.
- Post questions (where appropriate), during and at the end of your post. Questions are great to get readers involved in the conversation, and it shows that you care about their thoughts, insights and opinions.
- Occasionally invite your readers to suggest and share links to related posts from their own blog. Perhaps they wrote an article similar to yours that provides a different perspective on the topic.
- Post a mini quiz at the end of your post.
In addition to encouraging comments through call to actions, commenting on your blog shouldn’t be a challenge for your readers, it should be simple and fun for them to do.
#3. Use call-to-actions to encourage readers to signup
This is one ‘call to action’ you probably don’t want to neglect, especially if your aim is to grow your readership and boost your blog traffic.
There are several call-to-actions you can use for directing visitors to signup.
- The first method is to place an opt-in form at the end of your posts with your CTA like most blogs have.
- The second method is to create a paragraph at the end of your post and use something like, “Enjoyed reading this post, signup for future updates” as the title, followed by a unique CTA to signup. You can add a link to your signup page from here. Try and keep it simple, here’s an example:
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If you especially enjoy creating long form blog posts, consider adding a call-to-action half-way through your post content. Use quotes to make your message stand out. For example –
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#4. Use call-to-actions to promote social sharing or bookmarking
First of all, ensure that you’re using social sharing buttons that make social sharing quick and easy on your blog.
In addition, and if you use WordPress of course, consider installing the Social Warfare plugin which includes a useful feature that allows you to add ‘click-to-tweet’ boxes anywhere in your blog posts.
Don’t forget to add ‘call-to-actions’ at the end of your posts as well, if you don’t ask for people to share your post on Facebook, Twitter or Google+, chances are they may forget to.
Here’s an example of a simple call-to-action box.
These are just some ideas on how to use effective call-to-actions in your blog posts, of course, there are many other ways to use them. It all depends on what type of response you’re looking for from your audience again.
Experiment with a few on your blog. Harness the power of ‘asking’ people to take action when they’re reading your content, or, finished reading your blog posts.
Keep them on your site for longer, ask them to share a post or comment on one, ask them to signup and join your email list.
The best of luck.