Last Updated on August 15, 2019 by Fabrizio Van Marciano
Do you want to learn how to design a conversion-optimized sales landing page in WordPress, with no coding or design experience whatsoever? Well, you've arrived at the right post. In this video tutorial, I'll show you how, using a smart landing page builder plugin called Thrive Architect.
So, you've just finished working on your brand spanking new digital product.
In fact, you've spent weeks or even months preparing your product for launch, planning your marketing strategy, and now you're ready to start building your sales landing page on your website.
But then you suddenly realize that you have no idea how to create a sales page in WordPress.
I mean, you run an online business, you're not a web designer, right?
So what are your options? Do you actually hire a web designer?
Well, that is an option, but that would mean spending more money, then there's the waiting around for the first draft of your sales page design to be ready and so on. Time is money, so the saying goes.
Well, there is another option.
Do it yourself, and I'll show you exactly how to it in the video below.
Affiliate notice: This post contains affiliate links to products or services that I use and therefore recommend. If you click on one of these links and make a purchase of these products or services, I will be paid a small commission, at no additional cost to you. Thank you.
The WordPress plugin I used to create the sales page template in the video tutorial is called Thrive Architect. You can find it here.
I've also already written a detailed review of Thrive Architect here if you wish to check it out.
With the Thrive Architect plugin, you can literally create any type of landing page template for whatever digital product you want to sell, be it an eBook, online course, training programs or webinars, etc.
If you want to purchase the template that I created in this video, by the way, you can find it here.
OK, so I want to wrap up the rest of this post by sharing with you 10+ essential building blocks of designing a conversion focused sales page for selling your digital product.
Let's get to it.
The header section in your sales page should have nothing more than your website logo displayed on it.
That means no menu section or outbound links even.
HubSpot shared something interesting in an A/B split test, it was found that removing links from landing pages increases conversions.
If you're using something like Genesis for your theme, when you create a static page, you can easily select the template style of the page.
I would recommend using 'Landing Page' if you're going to create a sales page made up of mostly linear content. See image below.
If you're going to design your landing page using something like Thrive Architect, for instance, you can simply create a custom header area with no links or navigation.
By this, I don't mean to cram literally everything above the fold. You really don't need to do that because people WILL scroll down.
What I mean by "put something desirable above the fold", is to place something that will really motivate people to want to scroll down your sales page.
Perhaps a short video with some question type bullet points.
If you prefer to add your conversion elements above the fold, then that's your choice too.
It could be an image of your product with some content followed by your CTA and Buy Now button. See image below for example.
This really goes without saying. So ensure your headline isn't just compelling but also revealing.
Let people know exactly what they're in for, or what your landing page has to offer them.
Once again, you might even want to start with a question.
Neil Patel uses a short 'to-the-point' question on his sales page to draw inspiration from "Do you want more traffic?".
Features of your product are important to share, so don't forget to include everything.
Really sell it, talk about what kind of problems your product can help people solve.
Additionally, don't just use boring blocks of linear text to write about your product features.
organize and separate them with a headline and an image or icon.
In the video tutorial above, you'll see how I create a multi-column content area for the features.
Again, this goes without saying.
Relevant, meaning your copy talks about your product in detail and highlights it's UVP (Unique Value Proposition).
Error-free, meaning that your copy is written well, formatted correctly and free of spelling and grammatical errors.
Check out these awesome writing tools and apps to help you write great landing page copy.
A video is a superb way to 'humanize' your sales landing page.
It also helps to make your potential customers feel more connected to you and the products you are selling.
Don't forget that including a video on a landing page can help you increase your conversions by 86%. (Source)
Your video doesn't have to be top-notch either, it could be a short video of you talking and demonstrating how your product works.
I don't know about you, but whenever I'm interested in buying something from a website, the first thing I tend to look for is what others are saying about the product or service.
I look for testimonials and information on how, whatever it is I want to purchase, the product or service has helped folks out.
And in all honesty, if I can't find any testimonials on a sales page, I'm almost always reluctant to want to make a purchase.
What about you? Are you the same too? Do you value customer testimonials?
I don't care what it is you're trying to sell online, your credibility is greatly affected by what your customers think or have to say about your products.
In a recent research, 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced their buying decisions.
So, ensure you use one or two great testimonials on your sales page.
If you don't have any, DO NOT make them up!
Instead, look at your sales history and if it's appropriate for you to do so, email a few of your past customers to get their feedback, and most importantly, ask for their permission to use it on your sales page.
By this I mean - Use images that best describe your product in every detail.
And, make sure those images are correctly sized, formatted and optimized for your landing page.
This one is pretty important.
After you've designed your sales landing page, the last thing you want is to discover that it takes forever to load.
Big conversion killer right there.
47% of consumers expect a web page to load in 2 seconds or less.
So what should you do?
Well, you should make use of free page speed tools like Pingdom to make sure your landing page loads quickly, and where you need to make improvements.
If your sales page contains a lot of graphics, images, videos, etc. ensure they're all optimized correctly.
And, if you're using any custom tracking or analytical scripts on your landing page, be aware that those could also play a part in degrading your page loading times.
Don't forget about all those potential customers landing on your sales page using mobile devices.
Ensure that all of the design elements and features of your sales page looks great on smartphones and tablets.
The beauty of using a plugin like Thrive Architect is that you can design and optimize your sales page template for mobile screens.
Finally, I want to give you some tips on creating powerful call-to-action buttons.
In e-commerce, long gone are the days where you only had a few options for adding CTA text to your buy now buttons.
It used to either be, Add to Cart or Buy It Now.
Today, however, you can, and should, engage with your customers using a variety of CTA text in your buttons.
Here are some examples you could use for an eBook sales landing page -
So there you have it, hopefully, another useful tutorial video plus some top tips for creating the perfect sales landing page for your digital product.
I'd love to hear your thoughts.
Leave me your comments below as always.