WordPress is a powerful and versatile content management tool that is perfect for creating websites, blogs, applications, and more. In this post, we'll discover how easy it is to build a sales landing page in WordPress, using nothing but visual editing.
Long gone are the days when you had to either learn to code or hire an expensive developer to create some custom pages for your website. These days, anyone with minimal web design experience can create a website that looks both professional and clean.
In this post, we're going to focus on the landing page. Or more specifically, a sales landing page. I'll show you how you can create a conversion-optimized page to sell any kind of digital product using simple drag and drop editing tools.
Are you ready? Let's get started.
The video tutorial below will show you how to build a great looking sales landing page using a plugin called Thrive Architect, which is available from the Thrive Suite of conversion-marketing tools for WordPress.
Before you start to watch the video, let's paint a quick scenario:
You've just finished putting together your shiny new digital product.
You've spent months preparing your product for launch, planning your marketing strategy, and now you're ready to start building your sales landing page on your website.
But then you suddenly realize that you have no idea how to create a sales page in WordPress.
I mean, you run an online business, you're not a web designer or developer, right?
So, what are your options? Do you actually hire a web designer?
Well, that is an option, but that would mean spending more money. Then there's the waiting around for the first draft of your sales page design to be ready. Time is money, so the saying goes.
Well, there is another option.
Do it yourself, and I'll show you exactly how to it in the video below.
Once again, the WordPress plugin I used to create the sales page template, as seen in the video, is called Thrive Architect. You can learn more about it here.
I've also written a detailed review of Thrive Architect here if you wish to check it out.
With the Thrive Architect plugin, you can literally create any type of landing page template you need, whether for a digital eBook, software, online course, etc.
Now, since this tutorial title is 'build a conversion-focused sales landing page in WordPress', there is another plugin that I would recommend using with Thrive Architect. It's called Thrive Optimize.
Thrive Optimize allows you to create variations of your main sales landing page for doing simple A/B split testing. And, as you know, split testing is a critical ingredient in conversion design and marketing.
Okay, I now want to share with you 10+ essential building blocks of designing a conversion-focused sales page for selling your digital product.
Let's get to it.
The header section on your sales page should have nothing more than your website logo displayed on it.
That means no menu navigation or outbound links such as social media buttons.
HubSpot shared something interesting in an A/B split test; it was found that removing links from landing pages increases conversions.
If you're using a theme like Thrive Theme Builder or Genesis, when you create a static page, you have greater control over the page template. One option would be to remove the main navigation.
I would recommend using 'Landing Page' if you're going to create a sales page made up of mostly linear content. See image below.
If you're going to design your landing page using something like Thrive Architect (Affiliate link) or Oxygen Builder, for instance, you can simply create a custom header area with no links or navigation.
By this, I don't mean to cram everything above the fold literally. You really don't need to do that because people WILL scroll down.
What I mean by "put something desirable above the fold" is to place something that will encourage visitors to want to scroll down your sales page.
Perhaps a short video with some question type bullet points. If you prefer to add your conversion elements above the fold, then that's your choice too.
This could be your product's image with some content followed by your CTA and Buy Now button. See the image below for an example.
This really goes without saying. Don't write a boring 'salesy' headline, ensure it is inspiring, compelling, and also revealing.
Let your landing page visitors know exactly what they're in for, or what your sales page has to offer them.
One idea is to start with a question -
Neil Patel uses a short 'to-the-point' question on his sales page to draw inspiration from "Do you want more traffic?".
Features of your product are important to share, so don't forget to include everything.
Really sell it, talk about what kind of problems your product can help solve.
Additionally, don't just use boring blocks of linear text to write about your product features; make it enjoyable to read.
You can achieve this by using a nice column layout, sub-headings, icons, etc.
In the video tutorial above, you'll see how I create a multi-column content area specifically for the features.
Again, this goes without saying.
Relevant, meaning your copy talks about your product in reasonable detail and highlights its UVP (Unique Value Proposition).
Error-free, meaning that your copy is written well, formatted correctly, and free of spelling and grammatical errors. It doesn't have to be perfect.
Check out these excellent writing tools and apps to help you write great landing page copy.
A video is a superb way to 'humanize' your sales landing page.
It also helps make your ideal customer feel more connected to you and the products you are promoting.
Don't forget that including a video on a landing page can help you increase your conversions by 86%. (Source)
Your video doesn't have to be top-notch either; it could be a short video of you talking about or demonstrating how your product works.
I don't know about you, but whenever I'm interested in buying something from a website, I look for what others are saying about the product or service.
I look for testimonials and information on how, whatever it is I want to purchase, the product or service has helped other folks out.
And in all honesty, if I can't find any testimonials on a sales page, I'm almost always reluctant to want to make a purchase.
What about you? Are you the same too? Do you value customer testimonials?
I don't care what you're trying to sell online; your credibility is greatly influenced by what your customers think or have to say about your products or service.
In recent research, 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced their buying decisions.
So, ensure you use one or two great testimonials on your sales page. If you don't have any, DO NOT make them up!
Instead, look at your sales history and if it's appropriate for you to do so, email a few of your past customers to get their feedback, and most importantly, ask for their permission to use it on your sales page.
By this I mean - Use images that best describe your product in every detail.
And, make sure those images are correctly sized, formatted, and optimized for your landing page. Remember, quick loading images will greatly impact your conversions, so be sure to optimize your images.
There are some free tools you can use to optimize images, such as TinyPNG.
This one is pretty important. OK, let me change that to extremely important.
After you've designed your sales landing page, the last thing you want is to discover that it takes forever to load.
Big conversion killer right there.
47% of consumers expect a web page to load in 2 seconds or less.
So what should you do?
You should also use free page speed tools like Pingdom to make sure your landing page loads quickly and where you need to make improvements.
If your sales page contains a lot of graphics, images, videos, etc. ensure they're all optimized correctly.
In addition, avoid using too many fancy transition effects on your elements.
And, if you're using any custom tracking or analytical scripts on your landing page, be aware that those could also play a part in degrading your page loading times.
Test, test, test.
Don't forget about all those potential customers landing on your sales page using mobile devices.
Ensure that all of the design and conversion elements and features of your sales page looks great on smartphones and tablets.
The beauty of using a plugin like Thrive Architect is that you can design and optimize your sales page template for mobile screens.
Finally, I want to give you some tips on creating powerful call-to-action buttons.
In e-commerce, long gone are the days when you only had a few options to add CTA text to your buy now buttons.
It used to either be, Add to Cart or Buy It Now.
Today, however, you can, and should, engage with your customers using a variety of CTA text in your buttons.
Here are some examples you could use for an eBook sales landing page instead of the boring 'Buy Now' -
So there you have it, hopefully, another useful tutorial video plus some top tips for creating the perfect sales landing page for your digital product.
I'd love to hear your thoughts.
Leave me your comments below as always. If the comment section is closed, you can share this post on Facebook or Twitter and leave me your question. Don't forget to mention me 🙂
Affiliate Disclaimer: This post contains affiliate links to products or services that I use and therefore recommend. If you click on one of these links and purchase these products or services, I will be paid a small commission, at no additional cost to you. Thank you.