How To Build Natural Backlinks To Your Blog Or Website The Lazy Way

Last Updated on April 14, 2021 by Fabrizio Van Marciano

Creating backlinks to your blog is easier than you think. It's not rocket science, so you can't compare it to Elon Musk's Starship rocket building project. If you're still relying on tired old link-building tactics for your blog, stop it! Really stop it. There is an easier way.

Off-page SEO is essentially building backlinks. Whatever you decide to do, your main goal is to build links to your site or blog. And yes, link building is still an essential part of your blog or website's marketing mix.

Back in the day, you had to actively build backlinks if you wanted to get ahead with your off-page SEO, improve search engine rankings, and whatnot. Even today, there are over a dozen ways to build links to your blog. Here are a few -

  1. Guest blogging (Still a relevant tactic even though some folks believe it's dead)
  2. Curate content
  3. Repurpose blog posts (Turn them into something else, i.e., videos, podcasts, presentations, etc.)
  4. Post on Pinterest
  5. Distribute infographics
  6. Hunt for broken links on relevant sites and blogs
  7. Create a Tumblr community
  8. Create downloadable resources such as PDFs
  9. Blog commenting (Yes, commenting on blogs can still provide a few links though the SEO value of them are probably worthless)
  10. Do email outreach (Check out this post on QuickSprout)
  11. Write and publish articles on LinkedIn and Facebook (Each platform has its own publishing tool)

But here's the thing:

You can use one tactic to get backlinks without doing any of the things mentioned above! This is the tactic that I've relied on for building backlinks to my own blog over the last ten years.

Want to know what it is?

The strategy I've been using to build backlinks naturally is to let them come naturally. In other words, no need to chase them.

Let me explain -

When I launched my blog back in 2013, I realized something. Chasing backlinks was a very laborious and time-consuming activity. I wanted to focus on creating great content for my blog, not chase for backlinks.

Then I came across a blog post about lazy link building, and for the life of me, I can't remember where I saw it.

The article essentially talked about creating the best, the most amazing, competition-crushing, all-out, epic content that you can. The type of content that will compel others to want to link to it, share it, talk about it, and all the rest.

This tactic isn't just effective for your blog but also your podcast or YouTube channel.

Is blogging the best strategy for building natural backlinks?

In my opinion, yes, blogging is the best way to attract natural backlinks. But the word blogging is very generic; what I really want to say is creating the best content that you can on your blog is the best method.

Mediocre content will not work. You can't write a 600-word blog post and expect it to go viral. It has to be great on an epic scale.

Let me break it down further -

  1. Step One - First, pick a topic. The strategy I use is first checking out what other bloggers in my niche or what my competitors are writing about.
  2. Step Two - Sit down and begin organizing and writing the best blog post that you can about the topic of your choice. Go to town on it. Include everything. Make it 10 x more valuable than anything else that you've seen on other blogs. Crush your competition. Make it a long-form post. Include videos, graphics, images, quotes, statistics, literally everything.
  3. Step Three - Publish it and promote the living carnage out of it! Blast it to your social media followers, email subscribers, push notification subscribers, create a short video about it. Aim for something like 1,000 post views in your first week. Maybe 1,000 shares also, perhaps.

That's it! That's all it takes. Of course, seeing it like this is much simpler than putting it into action, I know.

But if you do this frequently, your subscribers are going to take notice. Folks in your niche are going to flock to your blog to read more.

You'll start to be seen as an authoritative writer, an expert, a teacher.

And once enough folks get an ear about your awesome content and see how great it is, they're going to want to link to it from their own blog posts, videos, podcasts, resource articles, and other marketing content!

You see, you don't need to chase after backlinks, just let others build those high-quality links for you, naturally.

Does this strategy work?

Absolutely it works. Yes, it's a lazy way to build backlinks because you don't have to go chasing them using the strategies I listed at the start of this post. But at the same time, you can't write lazy posts because this won't give you quality backlinks.

Here are some screenshots of blog post excerpts I've taken from authoritative bloggers and influencers that have linked back to some of my articles over the years -

Sometimes they are do-follow links, all other times they are nofollow.

Here's a backlink I received from one of Neil's blog posts -

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Below is a screenshot of a blog post that added one of my posts as a valuable resource!

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Interviews are great for attracting backlinks, as I mentioned earlier. Here is an example of this -

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When you create content that is helpful and resourceful, a lot of bloggers will remember to link to it and add it as a resource on their own blogs.

Here an author wrote a post on the topic of 'blog writing.' At the end of his post, he linked to one of my articles on the subject. This makes his post highly relevant, and valuable too!

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Here is a link I received from an author who wrote and published an in-depth post on 'productivity.' This post was published on Huffington Post!

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And finally, here is a mention in an expert roundup post that I was invited to post a few years back. The post was published on the Social Warfare blog.

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How to link naturally

OK, so now you know my method for creating backlinks to my blog without doing anything other than to create great content. I want to show you how to construct a natural-looking backlink.

Method One: Linking using your domain name

The first natural way to link out is to use your good old domain name. In other words using what ever your domain is -

  • www.magnet4blogging.com
  • https://www.magnet4blogging.com
  • magnet4blogging.com

If you are using a secure URL, always link using the https:// format. Here is an example of this:

If you would like to learn more about my blog visit https://www.magnet4blogging.com

Method Two: Linking using anchor text

I'll rarely use keyword anchor text links just to stay on the safe side of Google. Now and again I'll shoot for a range of long tail phrases, and most of the time I stick with action words.

Here are some that you might see on my blog -

  • Click here
  • Click this link
  • Check out my blog
  • Learn more
  • Read this
  • Read this post
  • Check out this post
  • Click here to read

These are just a few examples.

Method Three: Linking using your name, brand, or blog title

If you're doing blog commenting, make sure you're using your real name and not some keyword. All other times, you can use your name, brand name, or blog post/page title. Especially if you're linking from a blog post or other medium.

Types of blog posts that are great for attracting attention and gaining backlinks.

OK, to finish off, here is a quick list of the types of blog posts I've found to be very effective for encouraging others to link to.

  • Massive Value Posts (Example)
  • Blog interviews (Example)
  • Link mashups or content curation (E.g. best content around the web of the week.)
  • Infographics
  • Case study articles
  • Expert roundup posts (Example)
  • Controversial opinion posts

Wrapping up this post

OK, so there it is. A lazy but not so lazy way to build high-quality links to your blog by simply creating amazing, link magnetic content.

I appreciate this strategy is not for everyone, a lot of folks prefer to actively create links. So do I! I spend a lot of time creating videos, podcasts, social media posts that link back to my blog.

Just remember, no one is going to link back to mediocre quality content. Your content has to be gold. Best of luck in your lazy and natural link-building quest!

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6 comments on “How To Build Natural Backlinks To Your Blog Or Website The Lazy Way”

  1. Great Article Fabrizio, lots of useful information and I agree with you about the blogging. The hard part about the blogging is when you also need to work on client projects. So there's a balance that needs to be there and a focus on your time.

    1. Hi Aaron so happy to have you here, thanks for commenting. Couldn't agree more, being able to organise your time 'efficiently' is essential for balancing other tasks. I think people sometimes underestimate just how much there is to do as a blogger / entrepreneur. Have a super weekend Aaron, hope to see you here again soon.

  2. Man, I totally dig in for the slides. I love Slideshares and I think you need to have great designer mindset to create good ones.

    Awesome list and I know I miss out some! So going to kick start them in 2015. Fingers crossed!
    ~Reginald

    1. Hi Reginald, yes I love slides to, a little time consuming but worth it, and if you have an artistic bone or two in you, you can create some amazing and 'stand out' ones. Have an awesome weekend mate 🙂

  3. Amazing tips there Fabrizio,
    Its always recommended to links to come naturally, instead of buying the wrong one, which never helps the blog to grow apart from just increase in the number of backlinks.
    But, do think still Anchor texts have any weight for ranking the pages?

    1. Hi Navin,

      Glad you enjoyed the post and tips. Buying links is definitely not a great tactic by today's standard, and best avoided. Yes, I still think anchor texts have weight in ranking factors, however, as long as there's a balance in link diversification, and they come naturally from industry authority websites and blogs.

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