If you want to build natural backlinks to your blog or website, you’ve got to think smart. Stop chasing your tail with silly link building methods that don’t work and focus on just this one powerful method. Read on to learn more.
When it comes to doing off-page SEO, building backlinks is still an important part of the marketing mix, despite what you may have read on countless blogs and websites that claim link building is dead.
That may be the case for some marketers, but it doesn’t mean you shouldn’t be gaining some valuable backlinks to your blog, especially if you want to improve your search engine rankings a little bit.
There are countless methods to build natural backlinks to your blog. Let’s quickly take a look at some of these methods below –
- Get social bookmarking on sites like Digg and StumbleUpon.
- Do guest blogging (Yes, guest blogging for backlinks even though some people think it’s completely dead for it).
- Curate content.
- Repurpose blog content and turn them into YouTube videos, podcasts, presentations, etc.
- Pin your blog images to Pinterest boards.
- Promote content on Tumblr.
- Do PDF distribution.
- Do blog commenting (Yes, commenting on blogs can still provide a few backlinks too, even in 2017).
- Do email outreach (Read this post on QuickSprout to learn more about this).
Over the years I’ve pretty much entertained all of those methods mentioned above.
You should certainly give a few of them a try yourself if you’re not already doing so for your blog.
But… Here’s the thing.There is an easier way to building natural backlinks to your blog without doing any of that stuff.
There is an easier way to building natural backlinks to your blog without doing any of that stuff.
Want to know how?
Well, when I launched this blog in 2013 I realized something very important.
I realized how laborious and time-consuming it was to be doing all those things to build website links.
And to top it all off, some, if not most of those methods aren’t as effective as they used to be.
Fortunately, there’s one link building strategy that I love doing that’s more powerful than any strategy I’ve ever tried.
I know you’re dying to learn what that strategy is…
That strategy is, creating killer content.
And the best way to do that, of course, is by blogging.
Blogging is the best natural link building strategy and here’s why
When I say blogging, I don’t just mean write some mediocre content and be done with it.
Nope, that won’t work.
I mean blogging by creating heart-stompingly awesome content. Content that’s going to blow everything, literally everything, right out of the water.
This is also a real lazy method for building backlinks I think.
Here’s how it works:
- You spend all your time focused on creating THE BEST content for your blog. I’m talking about long-form, super resourceful, problem-solving, epic content filled with images, videos even, screen captures, data and statistics, and all the rest of it.
- You promote the living crap out of it once it’s been published for the world to see. I mean, really promote it. Aim for something like 1,000 views in your first week, plus 1,000+ social shares too.
If you do just those two things and nothing else, people are going to notice you eventually.
Other bloggers, influencers, marketers in your niche or industry will start to recognize you and your amazing blog content.
You’ll start to be seen as an authoritative blog writer, an expert, an industry leader.
And once folks get their eyes on your awesome content and see how great it is, they’re going to want to link back to it from their own blog posts and marketing content as an additional resource for their audiences.
You see, you don’t need to chase backlinks, just let others build those natural links for you.
Does this strategy really work?
Heck yes, it works.
Here are some screen shots of blog posts excerpts I’ve taken from bloggers and influencers that have linked back to some of my blog articles from theirs.
Sometimes they are do-follow, although, most of the time they just no-follow:
So how do you create ‘natural backlinks’.
Now that I’ve shared with your my single method for getting natural backlinks, let me talk about how to construct an actual natural looking backlink.
When linking to your blog, articles, pages from external entities, such as a SlideShare presentation, a YouTube video, or PDF eBook, a podcast on SoundCloud perhaps, or even a guest post on another blog, here’s how to do it –
Linking using your domain URL
Create links using your domain URL like this:
When I’m linking back from an external site I’ll usually use https://…
Link using anchor text links
I’ll rarely use keyword anchor text links just to stay on the safe side with Google.
Perhaps now and again I’ll shoot for a wide range of long tail keywords, but most of the time I just stick with using generic Call To Action words.
For example, I might use some of the following action words –
- Click here.
- Visit my blog.
- Check out my blog.
- Learn more about me here.
- Visit my website.
- Read my blog.
- Read this post.
- Check out this post.
- Click here to read.
Link using your name or blog title
If you’re doing blog commenting to gain a few worthless backlinks, just make sure you’re using your REAL name to do it.
For example –
- First name
- First name Last name
- Last name
In addition, you might also want to link back using your brand name, here are some examples:
- Magnet4Blogging Media
- Magnet 4 Blogging
- Magnet For Blogging
Types of blog posts that are great for attracting attention and backlinks
OK so here is a quick list of post types that I’ve found effective for attracting attention from other bloggers, and backlinks.
- Blog interviews.
- Link mashup posts (e.g. best content around the web of the week, month etc).
- Case study articles with results
- Data drive posts.
- List of statistics posts.
- Controversial/opinionated posts.
- Massive value posts (1,600 words or more articles).
I appreciate that this lazy link building method or idea isn’t for everyone, a lot of people prefer to actively chase and request backlinks still. Whether that still works or not, I don’t know.
Regardless of what method you use, you should always put creating high-quality content first priority.
People are not going to want to link to low-quality websites that have poor quality content, and that’s a fact.
Right, that’s it from me. I’d like to end with some additional recommended reading for you, on the subject of building natural backlinks. Please do check out some of these blog post links below, I think you’ll find them all valuable –
Best of luck.
Recommended posts on other blogs
Simple Link Building Strategies To Jump Start Your SEO by Doug Antowiak
85 Link Building Strategies You Need To Know by Simon Slade
The Backlinking Strategy That Works – 2014 And Beyond Edition – by Pat Flynn