Have you started blogging for your business yet? If you haven't or you're thinking about it, I urge you to read the whole of this post.
Businesses today are a lot savvier about what they need to do in order to engage with their customers and to ultimately help them create new leads and drive more sales.
Blogging is one exceptionally powerful tool your business can utilize to not only connect with customers but to also help your business position itself online as an authority in its industry.
Whilst there are many smart businesses harnessing the power of blogging today, there are still many smaller businesses that are reluctant to start a blogging.
In this post, I'm going to highlight 6 major benefits of blogging for your business, and hopefully, convince YOU to start today if you haven't already done so.
Are you ready? Let's get started.
It's no secret that blogging for your business can help to increase search engine visibility for your website.
How is this important, you might be wondering?
Well, the more content rich pages you have indexed in Google, i.e. your blog content, the more chances your customers will have in finding your business online via the search engines.
Of course, as you may know, not any old content will do.
Your content has to be of high-quality and value, and not just content that's purely designed for self-promotion or hard selling.
Instead, you need to focus on creating content that's about helping your customers overcome any problems they might be having.
Blogging in a business environment is about providing as much value as possible, in turn, Google will ensure your content gets found by your customers, your customers grow to love and trust you, and eventually do business with you.
Blogging is an incredibly powerful way to communicate directly with your customers.
How? you might be thinking?
Well, think of it as a tool in which you can have a two-way conversation with your customers. The commenting system on a blog allows you to do just that.
So, you can use blogging to break news about your latest products, services and what's happening in your business, as well as share practical advice and tips amongst other things, and all the while getting the valuable feedback your business needs through the comments and social engagements.
Blogging for your business lets you learn more about your customers. Knowing what their needs and desires are is essential, as it will help you to figure out how to best serve them in your business.
So how can blogging help you attract more customers?
Simple, people trust the information they read on blogs, fact.
And, if your customers trust the information you share with them, they'll buy from you, it's really that simple.
Check out these startling statistics below. (Source: ActiveBlogs)
Blogging and SEO can be so powerful to your business, it can help you connect with your customers, grow your business and increase your bottom line like no other strategy can, and it can do this without breaking the bank.
Yes, the actual costs involved in setting up and managing a blog is extremely low.
Compare that to something like investing in paid online ads, for instance, check out the following statistic below. (Source)
A whopping 80% of users ignore paid ads. And don't forget about all those ad blockers in use as well.
Your company doesn't need to blast its entire budget on paid ads, not to say that paid ads aren't effective. But blogging is by far a much better 'cost-effective' option.
According to impactbnd.com, on average, a company only has to write between 21 and 54 blog posts to potentially increase their traffic by 30%. See image below.
As I mentioned in #3, blogging will help you attract more customers to your business, again because people trust the content they read on blogs.
The more people trust your company, the more likely they'll leave a positive review about your company, and more likely do business with you again in the future. There's no simpler way to put it.
If you give your customers the power to communicate with you via a company blog, as I mentioned in #2, the positive reviews and feedback you'll get will certainly help towards gaining the trust of your customers and future customers too.
According to this survey, 90% of customers say that buying decisions are influenced by online reviews. See screenshot take from Marketing Land.
Whatever industry you're in, blogging can help your business stamp itself as an authority.
Well, if your business can learn to identify most of the problems its customers are experiencing, it can use blogging to help them find solutions to those problems.
This is where a lot of companies already blogging for their business are getting it right.
By solving your customer's problems on a consistent basis through smart blogging, your business becomes an authority, your blog becomes the 'go-to' place on the web for your customers.
You'll literally leave your competitors far behind. Those who are NOT blogging at all.
So there you have it, 6 compelling reasons to start blogging for your business.
If you want to attract more customers. If you want your business to continue growing and profiting in the future. If you want to build a larger and more loyal customer base for your company, you can't ignore the fact that blogging can help your business achieve all of this and more.
Start today and stop wasting time and leaving money behind.
If you need help with starting a WordPress powered blog for your business, check out this step-by-step setup tutorial guide I created for you.
I'm also available for hire should you need a blogging or WordPress specialist to get you set up quickly. Click here for more info.