Blog Conversion Optimization Course (Part 2) - Blog Performance Optimization
Welcome to Part 2 of the Blog Conversion Rate Optimization Course. In this part, we're going to talk about the most critical step in creating a conversion-focused blog... Page speed performance.
Let's start with what is probably the most important step towards making your blog more conversion-focused.
A slow-loading blog is no good for anyone. It is known that a slow website is a conversion killer.
No one has the patience to wait around for a website or webpage to load. Even if the content is to die for. And, that's not just what I think, it's a fact. Check out the stat below.
A one second delay in page load leads to a 7% loss in conversions (Source)
The maths here is simple - Make sure your blog or website loads at lightning speed. Seriously!
I know it's much easier said than done. Which is why I've included a list of things you can do to improve your page speed below.
Tick the following boxes if these apply to your website or blog -
My homepage loads in less than 2 seconds flat. (Click here to test your page speed).
My website's performance grade score is 80+ (B)C is kind of acceptable. (Click here to check performance grade).
If you struggled to get a good page load score, you need to make some improvements. Here are some key things you can do right now.
Don't panic too much about trying to tick all of these boxes. But try and check off as many as you can -
Use Google-Friendly web fonts. (Most modern WordPress themes will use a Google Friendly font set. If you are using a website building tool such as Oxygen or Thrive Theme Builder, make sure you select one of these pre-installed fonts.)
Optimize and compress images before adding them to your website. (You can use a free tool like TinyPNG.com to do this. TinyPNG will also compress your JPEG images.)
Compress your website's resources. (If you're on WordPress, I recommend you check out the Autoptimize Plugin.)
Use a reliable web host. (This is extremely important because not all hosting providers put full focus on maintaining optimum servers for their customers. If your website is taking a long time to load, it could be because your hosting provider is not doing its job properly. The best thing you can do in this instance is to check your host's server status, uptime, and response time. Assuming one is provided.)
Use a reliable caching plugin - (Something like WP-Super-Cache should do the trick.)
Avoid displaying too many ads on your blog - (Ads can generate a lot of HTTP requests that take time to load. If you're running too many of them, naturally this will impact your blog's performance. Use ads smartly if you have to.)
Consider using a CDN like Cloudflare or StackPath. (A CDN is a Content Delivery Network. Your web host provider might offer a free CDN service like Cloudflare. This is something SiteGround offers to its customers.)
I am monitoring the health and performance of my blog - (I recommend you check out Hexometer or Uptime Robot. Either of these tools will help you monitor the health and performance of your blog).
These are just a few things you can do to help improve your blog's page speed. Don't forget to test your pages again using the tools mentioned above. Also, don't forget to download your blog/page performance checklist worksheet below.
OK, we've come to the end of Part 2. I really hope you didn't skip this part of the course. Page speed and website performance is the foundation of building a conversion-ready blog.