Blog Conversion Optimization Course (Part 3) - Optimizing Your Blog Infrastructure

If your blog is running on WordPress, there are some additional things you can do to improve overall page load time and performance. In Part 3 of this course, we'll look at optimizing the infrastructure of your WordPress blog.

We've talked about page loading. But let's dive deeper into the infrastructure of your blog.

As before, go through the list below and check off as many of the items that apply to your current blog set up.

  • My blog is hosted with a reliable web host provider. (We already covered the importance of using a reliable host for speed and performance).
  • My blog is on secured HTTPS. (If you're selling stuff through your blog, it's important to ensure you have a validated SSL for your domain. From a conversion perspective, your customers will much prefer to do business with you if they know their data will be secured on your blog.)
  • My blog is running on the latest version of WordPress. (Make sure you're updating your blog to the latest version of WordPress when updates become available. Most of these updates are small bug fixes and security enhancements that can improve the performance of your blog.)
  • My blog uses a frequently updated premium WordPress theme, (Something like Genesis or Thrive. It doesn't have to be premium, just as long as you are getting frequent updates for the theme you're using).
  • My blog has less than 20 plugins installed and activated. (Yes, we've already covered this in the last chapter, but here it is again. Using fewer plugins will certainly help to put less loading strain on your WordPress blog.)
  • I have disabled and removed the plugins I don't use on my website. (Some folks prefer to disable plugins but not remove them. Having unnecessary plugins on your WordPress website using up space is not beneficial in any way).
  • My website does not have any redundant code or scripts loading in the header/footer section that might affect page load times.
  • I frequently delete redundant post revisions and clean up my WordPress database. (I recommend you check out this plugin by CAGE Web Design).
  • I frequently delete all spam comments.
  • I occasionally check my document root folder for core dumps. (You may have noticed these files starting with core.xxxxxx located in your WordPress blog's root folder. These are essentially core dumps. The files can be large in size and too many of them can use up valuable space on your server. I recommend you investigate them and delete them if it's safe to do so. Google this)

Tip: Ensure you as many of the things outlined in Part 1 and 2 of this course and you will set a rock-solid foundation for building a conversion-focused blog. I don't recommend you skip this process at all.

Note: The checklist you downloaded in Part 2 of this course also works with Part 3.

When you're ready you can move to Part 4.

<< Go Back To Part 2

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