Last Updated on November 12, 2019 by Fabrizio Van Marciano
Your blog, products, services, identity and messaging are all part of your awesome and amazing brand! One excellent way to increase awareness about your brand, and get people talking, is to use social media.
Now, I'm sure that 2019 has been a wonderful year for you and your business, and that you have every cause to celebrate your successes and milestones.
But, 2020 is just around the corner, and it's time to start planning your brand promotion strategy right now, using good old social media, of course.
I know, I know what you're thinking -
This is advice you already know, right? I mean, how many articles are there on the topic of using social media for brand promotion, probably a lot, I know.
Well, let me tell you something -
If you are at all planning to grow your social followers, as well as get more people chin-wagging about your blog or your business, products, and services next year, then there are three things you have to do as of right now -
You read that last part correctly.
So many bloggers and marketers still burn themselves out completely because they believe they have to be literally everywhere. Every darn platform that is available, they need to be on it!
The pros and gurus are doing it, so that means they have to do it too.
Well, I don't believe that being everywhere is a great strategy, personally. It's counter-productive, that's what I believe.
I believe that a blogger or marketer should focus on what works best for them. For you, if you've been using digital marketing and social media for some time now, then you should have a decent idea of which platforms are working and which aren't.
OK, with all that said, let me now share with you the top five social media networks sites that I believe are the best for brand promotion in 2020. I'll so tell you why by including some interesting statistics.
Let do this!
If for some unexplainable reason you are not already using any of these platforms as of right now, you know what you've got to do, right?
Make a start.
But remember, if you're new to any of these social networks (which I highly doubt), you'll have to do some upfront work first to figure out which network will give you the most returns.
If you're already using most or all of these social platforms, it's either working for you or it's not. Read through my thoughts, tips, and advice and decide whether you should continue using a platform, ditch it, or change up your strategy.
I am placing these social network sites in what I believe to be 'the order of importance for 2020', again, purely my opinion, but of course, I try and also base these on the current trends and any stats that I've observed over the last few years.
2020 is going to be a great year for Instagram, I honestly believe that. And if you've been waiting to start using this platform for your marketing and brand promotion, you should stop waiting and crack out that whip right now.
As of June 2018, Instagram reached 1 billion users worldwide, 500 million of which are active daily users. (Source)
Interestingly, you can see the growth trend over the last 8 years or so above.
And let's be honest, 1 billion users are pretty big audience to tap into, especially when you consider that 60% of Instagram users claim that they've learned about a new product or a service using the platform.
Even if you have no idea where to start with Instagram, you simply can't afford to ignore it anymore.
You can begin by studying how other brands similar to your own make use of Instagram to promote their products and services. Research and analysis can be tedious, but it's a start.
I would assess their content quality and check the comments and Likes. See what their followers are engaging and responding to the most. Check how often those other brands are posting on Instagram too. Takedown as many notes as you can.
By learning from other brands and businesses, you will have a better idea of how to construct your own marketing strategy for Instagram in 2020.
Once you start distributing your own content, you can begin fine-tuning your tactics according to your audience and level of engagement.
A useful tool I use for scheduling content on Instagram is CoSchedule. It's useful for me, and it might be useful for you too. I can also use Analytics tools in CoSchedule to make sure I'm posting the right type of content at the right time of day.
One more thing regarding Instagram. Organic reach is NOT dead, despite what you may have read or watched in an online video, especially recently!
Sure, it's not what it used to be, but what you have to do is try and play by Instagram's ever-changing algorithm rules.
You can do this by -
If you're already using Instagram but with little success, try and find ways to improve the quality of your photos, be more consistent, and, of course, other than post images you should most definitely consider adding some videos to your Instagram too.
In a 2018 survey carried out by Animoto, they found that 48% of consumers said they made a purchase simply from viewing a brand’s video on Instagram.
That's your cue to take action!
OK, that's all I have to say about Instagram for the time being, please do check out my profile to get an idea of how I use this social app to promote my personal brand business, products, and services.
Here are some additional articles you might find useful about using Instagram -
I also believe that 2020 is going to be a monstrous year for the most popular video hosting and sharing platform on the web, YouTube.
Video marketing has been around for a good number of years now, it's no longer the 'new thing'. But, the trend is on the rise still and many businesses are still yet to utilize this platform for marketing and brand promotion. Or at least do it correctly.
Let's begin with another statistic -
According to Cisco's predictions, by the year 2021, video content will account for 80% of all internet traffic!
80 percent! Just think about that.
Technology has without a doubt contributed to the increase of video content publication and consumption. With most of us having a smartphone, creating, uploading, and watching videos anywhere and anytime has never been easier.
If you've not yet started with video marketing or you don't even have a YouTube channel, it's so easy to start one. You'll need a Google account to create a channel, and if you have a smartphone, then that is all you need to kickstart things off!
YouTube is currently my number one choice video social network for promoting my personal brand business. Since I'm a designer and developer, I think it's important for me to use this platform, not just for marketing and increasing awareness about my personal brand, but also share what actually goes on behind the scenes, in the life of a designer.
You can subscribe to my channel here.
Here are some articles you might find useful -
Pinterest is a powerful visual discovery engine that can be leveraged to drive targeted traffic to your blog, content, and various offers. It's also a great platform for brand promotion.
For a lot of smart bloggers out there, in fact, Pinterest is a key source of organic traffic.
John Dunlop, for instance, shows how he was able to drive five times more traffic from Pinterest with just 1,500 followers than he was able to by using Facebook or Twitter, with combined 19K fans and followers.
In recent research, it was found that Pinterest was most popular with folks between the ages of 18 and 49.
So, some quite diverse statistics I know, but with those in mind, perhaps you should rethink your Pinterest strategy for 2020, especially if you've been hacking at it with no avail over the years.
If you've not yet started with Pinterest and have no idea where to start, then let me recommend some book titles on Amazon below -
The second link is a great read, you'll find plenty of inspiration, practical tips, and ideas for getting the most from your Pinterest campaign.
I honestly don't think I need to introduce Facebook to you, really. But, when it comes to promoting your brand using this platform, I have some mixed feelings about it, especially since I have over 10 years of experience with Facebook marketing, though, I'm no expert.
I've not really had a great deal of success with Facebook in the past like I have with other social network sites. That said, if you have never used Facebook before for brand marketing, then you can at least give it your best shot.
Creating a Facebook business page is easy, but can only be achieved if you have a personal profile, just in case you were wondering.
I would recommend making use of all the features in your business page by adding as much information about your brand as possible.
Keep in mind, though, there are over 60 million active business pages on Facebook already, so depending on your niche type, you may struggle to get noticed without properly promoting your business page to your intended audience.
When it comes to posting content on your Facebook page, that is related to your brand, products, and services, that's where it can get a little sticky.
Sadly organic reach on Facebook is more or less dead and has been for some time now. This means you'll have to be prepared to pay to play. In other words, use Facebook ads to promote and increase the visibility for some your content in your fan's newsfeed.
When posting on your Facebook page, don't just put up links to your latest posts, products, or offers. Doing so is not a bad thing, but will have very little effect on your reach and engagement. Instead, experiment and focus on sharing more relevant, quality shareable content such as images and videos too.
Did you know, that on average, videos shared on Facebook gets around 59% more engagement than other types of posts?
Recently, in fact, it was discovered after studying 500 top Facebook posts that over 80% of those posts were made up of videos.
The more engagement, the more Facebook will deem your content to be relevant and authoritative and therefore make it more visible to a wider audience.
In a nutshell, Facebook is not dead by any means, it is still a great platform to use for your business, but it is simply not what it used to be.
LinkedIn, is without a shadow of a doubt the best place to promote your personal and professional brand online!
Not only that, it's the best place online for connecting with like-minded professionals and building meaningful relationships.
LinkedIn, as of right now, has over 600 million members, 40% of which are logging into the site on a daily basis.
If you are creating content on a 'professional level' perhaps through your blog or other channels, then you should be promoting most of that content on LinkedIn, no questions asked.
Well, partly because 91 percent of folks rate LinkedIn high on value when it comes to professional and relevant content.
Like Facebook, LinkedIn has been around for a good number of years for most people to have noticed, but whatever your strategy might be for 2020, make sure you take some time to share the very best of your content on LinkedIn.
Here are a couple of books I would like to recommend for learning marketing on LinkedIn -
Finally, we get to TikTok, which you may or may not have heard of.
TikTok is an iOS and Android-based social media app that's been around since 2016. The app is used for creating and sharing short videos, around 15 to 60 seconds in length.
This isn't a social app for everyone, however, with 500 million users and growing fast, and 41 percent of TikTok's users aged between 16 and 24, it could be a platform worth giving a shot.
Whilst most folks might argue that TikTok is not the most relevant or appropriate platform for brand promotion, I think it could be if you are in the right niche targeting a younger audience. In fact, big brands like NBA and The Washington Post are already using TikTok.
What you should do is check the demographics of your own blog audience and depending on the type of content you are publishing on other social sites, especially video-based content, then you might want to consider paying attention to TikTok in 2020.
So there you have it, six prominent social platforms to consider using for promoting your personal or professional brand, products, and services in 2020.
Again, you might already be using most, if not all of these, in which case, put them in the order of which platform is bringing you the most returns and focus your entire effort on those.
Best of luck with your social media and brand promotion strategy for next year.