22 Of The Best SEO Tools For Bloggers And Online Marketers For 2020

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Are you looking to grow your blog or online business in 2020? Well, you're in luck, because this post is packed with some of the best SEO tools for both bloggers and marketers in the business.

If you're reading this post towards the end of 2019, well, I certainly hope this year has been amazing for you, your blog, or your online business.

2020 is just around the corner, and so its time to think about adding some new tools to your digital marketing toolkit, right?

I'm pretty excited too because it's around this time of year that I begin to review my own marketing tools and either add something new or remove something that I no longer use 🙂

In this post, I'm going to be focusing primarily on SEO tools, so these could be apps, WordPress plugins, SEO themes, various online services, etc.

And so to save you a ton of time researching the best SEO tools yourself, I’ve compiled a list of 22 of the most incredibly useful and powerful SEO tools for bloggers, digital marketers, and entrepreneurs.

So, kick back with your favorite beverage, and a pen and notepad handy, and check out the list below. Pick a few of these to add to your marketing toolkit in time for taking your blog or online business to new heights of success in 2020.

Are you ready? Let’s get to it.

Best on-page SEO plugins for WordPress bloggers

Let’s start with a list of the best SEO plugins in the business.

#1. SEOPressor Connect

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Why SEOPressor? You might be thinking!

SEOPressor Connect is a powerful all-in-one SEO plugin for bloggers and marketers serious about on-page SEO.

If you’re looking for complete clarity when optimizing your posts and pages, then this plugin is for you.

The SEOPrssor Connect plugin comes with a host of top-end features, including – site auditing tools, broken link checker, SEO health checker, homepage SEO, and more.

You can also take advantage of the local SEO options, over-optimization checker, social SEO, all built right into this plugin.

I originally invested in SEOPressor way back in 2012, and over time the plugin has improved with updates and new features.

How much does it cost?

SEOPressor Connect plugin is subscription-based and will cost you just $9 per month.

#2. WordPress SEO by Yoast

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The Yoast SEO plugin is one of the most popular WordPress plugins in the WordPress repository, with over a staggering 25,000 five star reviews, and installed on over 5 million WordPress sites.

Like SEOPressor Connect, the Yoast plugin comes complete with a suite of built-in features and options.

Yoast SEO plugin lets you take control of your entire on-page and site-wide SEO, social media optimization, meta-robots, SEO for tags and categories, keyword optimization, metadata, and more.

How much does it cost?

Yoast SEO is completely free to install and use, however, there is a premium version of the plugin which offers more features and options, including the ability to optimize up to 5 keywords.

A single site license of the premium plugin will cost you $89 per year.

Click here to compare SEOPressor Connect with Yoast SEO.

#3. Broken Link Checker

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Broken links on your WordPress blog or website are bad for two major reasons.

  1. It helps to create ‘undesirable user experience’ for your visitors. No one likes to click on a link that is broken, right?
  2. It can hurt your SEO.

With the Broken Links checker plugin, you can scan and find broken links and missing images, and then fix them accordingly.

How much does it cost?

Broken Link Checker is a free-to-use plugin. It is currently installed on over 700K active WordPress sites. Click here to download it.

#4. Ultimate Nofollow

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The Ultimate Nofollow plugin is one of my favorite plugins for WordPress, as it helps to save a lot of time when having to make certain links 'nofollow'. Such links include affiliate links or links to any sites that you simply don’t wish to pass SEO juice.

This is a plug and play plugin and using it is so simple. Whenever you want to link to an external page from your blog post or page, you are given an extra option to check the box to make that link a 'nofollow'.

How much does the Ultimate Nofollow cost?

It’s free! Grab it here. Of course, if you don't wish to install yet another plugin, you can simply make your links 'nofollow' by editing your HTML and adding the 'nofollow' tag manually.

#5. Google XML Sitemaps

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This plugin is an absolute must for ALL SEO bloggers WordPress site owners. Using a Sitemap on your website helps search engines like Google get a better understanding of your website structure and content when crawling your posts and pages.

Both the Yoast SEO plugin and SEOPressor plugin have XML Sitemap options built-in, however, I personally think that with the dedicated ‘XML Sitemap plugin’ you have better control and management of your sitemaps.

How much does it cost?

This is a free plugin from the WP directory. You can download it here.

#6. Google Analytics by MonsterInsights

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Now, this is one plugin that no WordPress website should be without.

I added this to my list of best plugins for small business websites a while back, and it makes it on this list too.

Have you ever tried manually adding the Google Analytics tracking script into your WordPress website?

It can be pretty finicky, and it’s not the best way to make the most of tracking visitor activity on your website either.

MonsterInsights gives you greater control, as well as access to smart tools and metrics to make the most of analyzing your website traffic and data.

How much does this plugin cost?

MonsterInsights is free to install and use, however, if you want to have more detailed reports and more options, including additional features such as AMP, then there are three plans to choose from – A Basic planPlus, and a Pro plan. Plans starts from $39. Click here to check out the plans.

Best keyword research/online SEO tools for bloggers

OK so now let’s take a look a the best off-site SEO tools, web apps, technologies, and services for bloggers and marketers.

#7. Google Keyword Planner

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The Keyword Planner in Google Adwords is a useful tool for finding new keywords and checking out the competition, search volume, and trends.

The tool is primarily used for finding competitive keywords for running ad campaigns in Google AdWords, however, you can still use the keyword planner tool to give some background information on potential keywords to use for your blog post ideas.

It's not the best or most comprehensive tool for doing keyword research for content ideas, but as a free tool, it can give you the basics.

How much does it cost?

You can access the keyword planner via your Google Adwords account if you have one set up. If you don’t have one, you’ll need a Google account to set one up.

#8. SEMrush

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SEMrush is the top choice, all-in-one, marketing suite of data analysis tools and research reports for professional SEO bloggers and marketers.

With an active SEMrush account, you're provided with everything you need to help you find and research profitable keywords and competitor keywords.

In addition, you also get access to the tools you need to help you improve your website's SEO, audit your content, monitor backlinks, and more.

How much does SEMrush cost?

SEMrush plans start at just $99 per month. Click below to signup.

#9. Unamo

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Unamo SEO, originally called Positionly, offers a suite of affordable digital marketing tools to businesses and bloggers. The service provides include –

  • Unamo SEO.
  • Unamo Social Media Monitoring.
  • Unamo Conversion Rate Optimization.

Unamo SEO tools are ideal for bloggers and small businesses that want to keep tabs on daily traffic metrics, including keyword rankings, and competitor rankings.

Other features include SEO audit tools, local SEO, and you can integrate your account with Google search console and Google Analytics.

How much do Unamo SEO tools cost?

The Basic plan will cost you just $19 per month for 100 keywords, unlimited domains, campaigns, and engines. Click here to signup.

#10. Ninja Outreach

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I’m sure you’ve heard me mention something about Ninja Outreach several times on this blog already. Well, that’s because Ninja Outreach is a smart and powerful tool.

This is a complete influencer outreach piece of software used by many bloggers and marketers today.

With a Ninja Outreach account, you can research influencers, marketers, authoritative blogs, and websites, especially useful when you’re using outreach emails to help you with your website link building campaign efforts, pitching guest posts, connecting with influencers, and more.

How much does it cost?

Ninja Outreach has 4 great plans to choose from – Blogger at $69 per month, Small Agency at $99 per month, Large Agency at $249 per month, and Enterprise at $599 per month. Click here to signup.

#11. Google Mobile-Friendly Test

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We all now know how important having a mobile responsive website is, and the impact it can have on our search engine visibility.

According to Comscore, smartphone internet consumption grew by 78% between December 2013 and December 2015.

The Google Mobile-Friendly test tool is especially useful for checking and ensuring your website’s pages are mobile-friendly in Google’s eyes.

How much does it cost to use the Mobile Test tool?

Nothing! It’s completely free, click here to use it to check your website pages.

#12. Google Webmaster Console

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Another online service that no website owner should be without, and that’s the suite of tools available from the Google Webmaster Console.

The webmaster console can provide you with critical information about your website’s health, search engine visibility, crawl accessibility, AMP and more.

Need to find and fix your broken links and 404-error pages? Google Webmasters is a great place to start.

How much does it cost to use this service?

It’s free to open and use the webmaster console. You’ll need a Google Account, though.

#13. GTMetrix

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If you require detailed information about your website’s resources and loading performance, I can’t recommend anything else other than the GTMetrix website.

In fact, I used GTMetrix a few years back to help me identify what was causing my extremely slow page load times, and super high CPU throttling on my web host. Turned out it was a feature in my theme that was the cause.

So, as well as providing you with detailed reports on why your site could be loading slow or underperforming, you’re also provided with actionable recommendations on what to do to optimize your website's resources and thus improve performance and page speed.

How much does this service cost?

GTMetrix is free to use for your website, and you get access to all the amazing features. If you want to use GTMetrix on a professional level, however, then you have 4 plans to choose from, starting from just $14.95 per monthClick here to get started.

#14. Woo Rank

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WooRank is both a useful and fun tool to use. If you want to get a full review and lowdown of your website’s SEO performance and overall score, then this is the tool you need.

In addition, WooRank helps you to see your website’s social reach, useful from a marketing perspective.

How much does Woo Rank cost?

You have three plans to choose from – a Pro Plan, a Premium plan and an Enterprise planPro plan will set you back £49 per month ($65 per month). Click here to get started.

#15. Penguin Tool

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Barracuda’s Penguin Tool helps you to look at the history of algorithm changes Google has made, against your website’s organic traffic flow.

If your website has recently been given a penalty from Google, or, if your rankings have been affected by an algorithm change, good or bad, the Penguin Tool is the perfect starting point to help you pinpoint what has happened.

You can then use the data to accurately decide how you can fix your site ready for the next algorithm refresh.

How much does the Penguin Tool cost to use?

Penguin Tool is free to use by authenticating with your Google account.

#16. Screaming Frog SEO Spider

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The Screaming Frog SEO Spider is a downloadable software that you can use to crawl all of the pages of your website or blog.

The free version allows you to use the tool to crawl up to 500 URLs.

Using this tool can help bloggers and website owners do a range of things with the reports generated from SEO Spider. Here are some uses you might find beneficial –

  1. Doing a full website redirect audit.
  2. Finding broken links.
  3. Analyzing page titles and meta.
  4. Discovering duplicate content on your site.
  5. Generate XML sitemaps.

How much does it cost?

It’s free to download, install and start using, however, for £149 per year, you can get access to a host of additional features, including unlimited crawls and free technical support. Click here to learn more.

#17. Google Trends

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Want to know the hottest thing that’s trending right now in your niche or industry?

Maybe you want to write traffic magnetic content for your blog or niche website. Well, either way, you can start by using the Google Trends tool.

Or, if you run an eCommerce website, for instance, you might find the Google Trends tool especially useful for working out what kind of seasonal products to bring in and when.

Is it free?

Yes! You can access the Google Trends tool here.

#18. Mangools

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Mangools offer seriously juicy and affordable SEO tools that bloggers and marketers will not be able to resist. Their suite includes –

  • Keyword finder
  • SERP Checker
  • Rank tracking
  • Backlink analysis

Mangools boasts an attractive and simple to use UI and dashboard, with lots of great metrics to discover. Wow, just look at all that data!

How much is it to use Mangools?

Mangools offer three plans – Basic, Premium, and Agency. Prices start at 29.90 EurosSee more here.

#19. Keyword Tool

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If you’re looking for a reliable keyword tool to help you find long-tail keywords for your next blog post project, give the Keyword Tool a try.

There is a free version and a premium version to choose from, however, with the free version you can generate up to 750 long-tail keywords for each search term.

How much will I need to pay to use this service?

Using the tool is free, however, with limitations on the data you receive. If you want to access more keywords with accurate Google search volume, CPC, and competition, you can sign up for one of the pro plans. Pro plans start from $48 per monthClick here to get started.

#20. Long Tail Pro (Web App)

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I’ve been a long-time user of Long Tail Pro and I can honestly say, this is my favorite go-to tool for finding and researching long-tail keywords for creating search engine magnetic content.

I use LTP for Magnet4Blogging as well as finding profitable keywords for my niche websites.

With LTP, you can calculate keyword profitability, keyword competition, and a whole lot more.

Check out this post on how to find and use long-tail keywords in your blog posts.

How much is Long Tail Pro?

There are three plans to choose from with LTP – Starter, Pro, and Agency. Plans start at $25 per month. Click here to start your 7-day free trial of Long Tail Pro.

#21. SpyFu

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SpyFu is a great website tool for researching and analyzing your own and competitor keywords. In addition, you can use SpyFu to monitor inbound links, rankings history, top organic competitors, and more.

How much does it cost?

SpyFu offers three plans to choose from – Basic at $39 per month, professional at $79 per month, and Team at $299 per monthClick here to signup.

#22. UberSuggest

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Are you stuck for keyword ideas for your next blog post?

Or, perhaps you have a keyword or phrase in mind but need some suggestions to go with it. Well, the UberSuggest tool is the perfect tool for this.

With UberSuggest, you simply add your keyword ideas into the box provided and hit suggest. From the list of generated keyword ideas, you can take your research further by using something like the Long Tail Pro tool to find great content keywords.

How much does UberSuggest cost to use?

UberSuggest is a free online tool. Click here to use it.

Wrapping up

So fellow bloggers and marketers, there you have it. A complete list of some of the best SEO tools for you to sink your teeth into and start using in 2020, and beyond, to help you take your SEO to the next level.

Don’t forget to bookmark this post for the future, as I’ll definitely be updating this post again. (Hit Ctrl+D to bookmark).

Over to you

  • Are you using any of these SEO tools for growing your blog or online business?
  • Is there a particular tool that you’re using that’s not mentioned above?

Don't forget that you can get in touch with me if you have a particular tool you think should make this list!

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7 comments on “22 Of The Best SEO Tools For Bloggers And Online Marketers For 2020”

  1. Hi Fabrizio,

    Great list of SEO tools and it's nice to see that I am already using some of them. I've actually been contemplating using SEMRush. I've heard so many people talking about it.

    Right now I am using Long Tail Pro to help me with my keyword research. I know that it doesn't do as much as SEMRush, but I'm happy with it.

    I've never heard of the Penguin Tool. In the past, one of my sites was affected by the Google algorithm updates. That's actually one of the reasons that I don't focus 100% on SEO.

    I personally think it's safer to get your traffic from several different sources. That way when the algorithm does change, we're not holding our breathe to see where our sites land.

    Thanks for sharing these tools with us, I have no doubt that they will help bloggers improve their SEO.

    Have a great day 🙂


    1. Hi Susan,

      Thanks for your comment and feedback. Glad you loved the list of tools here.

      Yes, you're absolutely right about driving traffic from other reliable sources. Relying on Google alone for traffic is bad business, and building a website that's dependant on one traffic sources is bad business.

      There are so many other ways to drive traffic, however, for most of us sadly, we depend on folks using search engines to initially find our business.

      I've just started with SEMrush myself, so I'm still exploring everything. An alternative is Unamo, not quite as complex as SEMrush, but great for tracking your website's SEO and keyword rankings, and affordable too.

      Best of luck Susan, you have a great day too.

  2. Hello Fabrizio,

    Great one over here 🙂

    People are always looking for useful SEO tools which can help them to rank better in the search engines thus drive more traffic to their website.

    There are so many different kinds out there, it's hard to pick which ones to use sometimes.

    I have been using WordPress SEO by Yoast for a long while and it has helped me a lot in dealing with my on-page SEO matters.

    Long Tail Pro as well, I know more people are now moving over to SEMrush, but I think its quite costly, and that's why I am not able to go with that option at the moment.

    Some tools here that I've not come across before, so I will definitely explore them more.

    Thanks for the share, Fabrizio.


  3. Wow. That is an ultimate list. Got to know few of them first time. UberSuggest looks interesting to me. Need to try it out. I am not sure why have you included Long Tail Pro in the list. It is not that useful anymore. Its keyword ideas are absolutely irrelevant.

    1. Hi Rinkesh,

      Thanks for your comment and glad you liked the list. Do you not think Long Tail Pro is useful? What is it that you don't like about it anymore? I'd love to know. I've never had a problem using it personally.

      Thanks ~ Fabrizio

  4. Hi Fabrizio, I love some of these tools you mention. Yoast for SEO is wonderful - I went with the premium earlier this year and it really has saved me some time.
    I love Google Trends, it really can give you a lot of info when you looking for keywords and suggestions.
    I used the screaming frog once but it slowed down my site and my computer - not sure why?
    I've forgotten about SpyFu - I've used the free version over the years and it is VERY good. Thanks for that reminder.
    I'd love to try some new ones that are not too pricey. Thanks for sharing these!

    1. Hey Lisa, thanks for stopping by and I'm glad you've been able to check out most of these great tools.

      I totally understand what you mean about some of these being a bit pricey, I always thought the same thing. I mean, $100 a month is quite a commitment, regardless of how profitable your business might be.

      I don't mind paying $30 or so for a great SEO tool myself.

      Have a great weekend.
      ~ Fabrizio.

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