Becoming an influential blogger in any niche is what most bloggers strive to achieve in their blogging career.
Yes, it is a challenge indeed to try and become recognized in the blogosphere as someone who influences others.
It isn’t easy to get people to take notice of you online, however, neither is it impossible.
YOU can become an influential blogger.
When I think of influencers in my own blogging niche, I don’t just think about the A-list ‘celebrity’ bloggers. You know, the likes of Pat Flynn, Michael Hyatt, Neil Patel, Darren Rowse, or Chris Ducker even.
Yes, even though these guys have heavily influenced me over the years, and I’m thankful for all they do to help the likes of me and others with blogging and running an online business.
However, there are plenty of other influencers out there that deserve just as much shout and credit for, and most of them are the folks you and I connect with on a daily, or weekly, or monthly basis.
Myself I’m influenced by the likes of Ileane Smith from Basic Blog Tips, Anna Hoffman from Traffic Generation Cafe, and Ryan Biddulph from Blogging From Paradise (just to name a few).
These peeps are all huge influencers for me, and not just because I’m connected with them in some way, but because I read their blogs, I learn something valuable from them, I apply some of their teachings into my own strategy and I (try to) engage and interact with them whenever time permits.
I know you’ve heard this cliche a million times before, but it really is all about those ‘all important connections’.
So… do I consider myself to be an influential blogger to others?
I don’t have a big enough ego to shout out ‘Hell yes I am’.
However, I’ve been very fortunate to have been mentioned and praised on countless blogs.
I’ve also been interviewed several times by influential peeps and leading companies.
Additionally, I’ve contributed to many expert roundup posts on top blogs.
In my time as a blogger, I’ve had many of my blog posts linked to from other authority blogs and websites, including The Huffington Post and and Flight Media.
A while back, my name was added to the list of 27 Top influential Bloggers To Follow book by Ryan Biddulph, a huge influential blogger himself and an Amazon Best Seller.
And before I forget… I was also once nominated for a Small Business Influencer award…
So… I guess I must have influenced a few peeps in my time, right?
OK, enough ranting and chanting from me, let me share with you now, some solid tips to help you become an influential blogger and make your mark online.
Are you ready? Let’s begin.
8 ways to become an influential blogger in your niche
Tip #1: Create mesmerisingly awesome content
I don’t know how many times I’ve written about the importance of creating compelling content.
The thing is, we bloggers know that good quality content matters, but be honest with yourself.
Are you really creating REAL useful content for your audience? Or are you still creating mediocre content?
Are you really creating content that captivates your readers and makes them want to connect with you on all levels? Or are you creating boring content that disconnects you from your readers?
I mean really, how much value are your readers getting from your blog content?
Creating quality, useful, and engaging content is the first real step in becoming an influential blogger.
To get people taking notice and talking about YOU, you first have to give them a reason to, right?
Tip #2: Make it about them
If you’re talking mostly about yourself in your blog posts, don’t expect people to be interested for too long.
I think it’s OK to write about YOU now and again, as long as it’s something your readers can vibe with.
But most of the time, you should be writing content that’s about your readers, content that addresses their concerns and problems, and how you can help them find solutions to these problems.
In addition to addressing your readers needs, you should write in such a manner that your content actually talks about your readers and what they might be going through or experiencing.
Use words like “you” and “your” throughout your content to promote engagement.
Make your content Q&A friendly too, which brings me to the next tip…
Tip #3: Connect and engage
Like I said at the start of this post, it’s all about the connections.
Contrary to popular belief, creating engaging content is NOT rocket science.
All you have to remember to do is address your readers and their concerns, always.
Ask questions, find unique opportunities to open up a conversation, etc.
Use polls, add call-to-actions throughout your content.
Tip #4: Listen to your audience
Don’t get too caught up writing about the things you think your audience wants to read or learn about.
By connecting and reaching out to your audience, you can talk to them better, listen and learn about the problems they might be experiencing.
Learning more about your audience, building those relationships is so, so important I really can’t address that enough, especially if you want to serve them better.
Tip #5: Make your content shareable
Great content deserves to be shared, right?
So assuming your content is amazing, make it ever so easy for your readers to share your posts.
Add “Click To Tweet” call-to-action like the one below.
[clickToTweet tweet=”Check out these awesome ways to become an influential blogger” quote=”Check out these awesome ways to become an influential blogger”]
If you use Social Warfare, you can use one of it’s awesome features to add a Click To Tweet message.
Ask your readers to share your posts at the end of your article with call-to-actions. If you don’t ask, you don’t get.
Tip #6: Be a problem solving blogger
Creating mediocre content is not a bad thing, and sure it will probably get you some traffic, but by today’s standard it won’t help you to become an authority blogger.
If you really want to influence others in your industry, you have to be a problem solving blogger.
In context this means creating content that provides real answers to your readers questions, solutions to your readers problems.
We’ve probably talked about this a million different ways in this post, but you should realize by now how important this is.
Without bragging, I get a lot of ‘question type’ emails.
Fabrizio, how do I do this in WordPress? How do I get more conversions on my landing pages? How do I add a logo here? How do I create a custom button for this page? And so on.
So what do you think I do when I receive such emails?
Of course, I do my best to help answer questions, but I also take the opportunity to turn some of those questions into blog posts too.
Remember what I said in tip#4? Listen to your audience.
There are plenty of ways to locate and listen to what your readers are asking your help for:
- Read the comment section.
- Ask for feedback.
- Post questions on your blog, social media, emails.
- See what’s being shared and talked about the most.
- Study audience and behaviour elements in Google Analytics.
Tip #7: Be everywhere? Or maybe not…
Over the years I’ve tried this very strategy several times and found that just being everywhere doesn’t work (not for me at least).
Being everywhere where your audience is engaging with you and your content the most, that’s a much better strategy I’d say.
Tip #8: Be nice, and be yourself
Finally, the one vital ingredient that is required for becoming an influencer in your niche, and that’s to be YOU.
Let your personality shine through your blog, and where ever you are online.
Don’t believe me?
How do you think the likes of Adrienne Smith or Donna Merrill have been able to build such a huge loyal following for their blogs?
Sure, the big reason is because they provide immense value and write about relatable subjects as well, but that’s just part of it.
It’s also partly because these two ladies let their personalities shine through their blogs, which makes them “very likeable”.
[clickToTweet tweet=”Let your personality shine through, become a likeable blogger and influencer” quote=”Let your personality shine through, become a likeable blogger and influencer”]
People love to connect and be associated with other honest, helpful and nice folks, so be one of those nice folks too.
The best part about being you is that it’s not that hard at all.
I used to try and be somebody else, because I thought people wouldn’t like my real personality.
Turns out that I was wrong, people love the nutcase that I am, I think. And if I can be a complete nutcase and be helpful at the same time, what does it matter.
Just be you.
Over To You
So my friend, I hope you’ve enjoyed reading through these 8 tips.
I’ve given you the best possible advice that I possibly can and hopefully you’ll take it and go and become an influential blogger.
I want to take this opportunity to thank my good friend Ryan Biddulph for including me in his 27 Most Influential Bloggers To Follow book on Amazon, what an honour, thank you!
Please do check out the book on Amazon and connect with all the other 26 bloggers mentioned in it, and don’t forget to reach out and connect with Ryan too! Oh, and don’t get too jealous of his lifestyle will you.
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