Becoming an influential blogger in any type of niche is something that most bloggers strive to achieve in their blogging career.
Yes, it certainly is a challenge to try and become recognized in the blogosphere as someone who influences others.
It isn't easy to get people to take notice of you in the online world, especially when everyone has something important to say these days. However, neither is it impossible.
You can become an influential blogger. But you have to be prepared to work your butt off!
For the most part, influencers look like any normal human being. They have arms and legs and a head on top of their body's.
OK, seriously! When I think of influencers in my industry, I don't just think about the high-profile bloggers and entrepreneurs that we all know. You know who I mean, the likes of Pat Flynn, Michael Hyatt, Neil Patel, Darren Rowse, or Chris Ducker.
Yes, even though these guys have heavily influenced us all over the years, and we're thankful for all they do to help us grow and prosper with our own blogs and business ventures. However, there are plenty of other influencers out there that are unspoken of.
Thos folks also deserve just as much shout out and credit and most of them are the folks you and I connect with on a daily, or weekly, or monthly basis.
If someone were to ask me who my influencers were, I think of bloggers like Ileane Smith from Basic Blog Tips, Anna Hoffman from Traffic Generation Cafe, and Ryan Biddulph from Blogging From Paradise (just to name a few).
These peeps are big influencers for me, and not just because I'm connected with them in some small way, but because I read their blogs, I learn something valuable from them, I apply some of their teachings into my own strategy and I (try to) engage and interact with them whenever time permits.
I know you've heard this cliche a million times before, but it really is all about those 'all-important connections' you make with other people in your niche or industry.
Here' the thing:
We're all influencers to some degree and at some level, I think so anyway.
I've personally never viewed myself as an influencer, yet I've clearly influenced a few peeps in my time.
I've been very fortunate to have been mentioned and praised on countless websites and blogs. I've also been interviewed several times by influential people and organizations in my niche.
Additionally, I've contributed to many expert roundup posts and been invited to write on dozens of blogs.
A good while back, my name was even added to the list of 27 Top influential Bloggers To Follow book by Ryan Biddulph, a huge influential blogger himself and an Amazon Best Seller.
And, before I forget... I was also once nominated for a Small Business Influencer award... Many moons ago, of course.
So, again, I guess I must have influenced a few peeps in my time.
OK, enough ranting and chanting from me, let me share with you some rock-solid tips to help you become an influential blogger and make your mark online.
Are you ready? Let's do this!
I don't know how many times I've written about the importance of creating great content.
This is the thing:
As bloggers, we know that good quality content is what matters, but be honest with yourself.
Are you really, really, really, creating REAL useful and valuable content for your blog? Or are you still creating standard mediocre content?
If you're creating really good content, then you have nothing to worry about.
If you seriously think you could do better with your content, however, then let's start there.
Check out these posts:
If you're talking mostly about yourself in your blog posts, you probably want to stop before you bore some folks to death!
I think it's OK to write about the topic of 'you' now and again, as long as it's something your readers can relate to and it's relevant.
Most of the time, however, you should create content that's "about your readers". Content that addresses their needs, concerns, and problems.
In addition to addressing your readers needs, you should write in such a manner that your content actually talks about your readers and what they might be going through or experiencing.
Use words like "you" and "your" throughout your content to make it sound as if the post was written specifically for them as an individual.
Make your content Q&A friendly too, which brings me to the next valuable tip...
Like I said at the start of this post, it's all about the connections you make online as a blogger.
Contrary to popular belief, creating engaging content is NOT rocket science.
All you have to remember to do is address your readers and their concerns, always.
Ask questions, find unique opportunities to open up a conversation, etc.
You can achieve this using polls, embedded surveys, and add call-to-actions throughout your content.
This is probably the most important tip ever!
Don't get too caught up writing about the things you think your audience wants to read or learn about.
By connecting and reaching out to your readers, you can talk to them, listen and learn more about the problems they might be experienced individually.
Great content deserves to be shared, right?
Assuming your content is 'amazing', make it ever so easy for your readers to share your posts on social media.
Add a "Click To Tweet" call-to-action to highlight stand-out points in your content.
If you use the Social Warfare Plugin, you can use this feature that's built into this plugin.
Ask your readers to share your posts at the end of your article with a short message and call-to-action. If you don't ask, you don't get.
Creating mediocre content is not a bad thing, and sure it will probably get you some traffic, but by today's standard, it won't help you to become an authority blogger.
If you really want to influence others in your industry, you have to be a problem-solving blogger.
In context, this means creating content that provides real answers to your readers questions, solutions to your readers problems.
We've probably talked about this a million different ways in this post, but you should realize by now how important this is.
Without bragging, I get a lot of 'question type' emails.
They start off with:
"Fabrizio, how do I do this in WordPress? How do I get more conversions on my landing pages? How do I add a logo here, there, and everywhere? How do I create a custom button for this page and that post? And so on.
So, what do you think I do when I receive emails like these?
Of course, I do my best to help answer questions, but I also take the opportunity to turn some of those questions into full-blown blog posts too.
Remember what I said in tip#4? Listen to your audience.
There are plenty of ways to locate and listen to what your readers are asking your help for:
Over the years I've tried this strategy several times and found that just being everywhere often isn't possible. Or, it just doesn't work (not for me at least).
Being everywhere where your audience is engaging with your content the most, that's a much better strategy I'd say. What do you reckon?
Finally, the one vital ingredient that is required for becoming an influencer in your niche, and that's to BE YOU.
Nothing screams out 'originality' more than being yourself.
Let your personality shine through your blog, content, and where ever you are online.
The best part about being you, of course, is that it's not that hard to pull off at all. It's much easier than trying NOT to be you in fact.
I have met people that have tried endlessly to change me. I've even worked for companies that tried to mold me into a person that I simply wasn't.
I tried so hard to not be me so that I could fit in too, and it was the completely wrong thing to do. Worse, no one really got to know the real me, my personality.
Blogging has allowed me to express the 'real me'. Because it turned out that people actually love the nutcase that I consider myself to be, I think. And if I can be a complete nutcase and be helpful at the same time, even better.
Just be you.
So, my friend, I hope you've enjoyed reading through these 8 tips.
I've given you the best advice that I possibly can and hopefully you'll take it and go and become an influential blogger.
I want to take this opportunity to thank my good friend Ryan Biddulph for including me in his 27 Most Influential Bloggers To Follow book on Amazon, what an honor, thank you!
Please do check out the book on Amazon and connect with all the other 26 bloggers mentioned in it, and don't forget to reach out and connect with Ryan too! Oh, and don't get too jealous of his lifestyle, will you.
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