Promoting Amazon products on your blog is a great way to monetize your blog content. However, when it comes to using Amazon affiliate links on your site, there’s a few things you should know first.
I realize that there are quite a few bloggers that don’t like using Amazon links on their blogs for various reasons, however, I’ve been monetizing the content on this blog, and many other small niche websites, with Amazon links since 2013.
Firstly, let me disclose that I don’t earn a huge amount of income from the Amazon Affiliates Program. In fact, each month I might see my earnings ranging from just $12 upwards to $100, so not a big deal, but every penny earned counts, right?
So many products to promote, where do you start?
Whilst I appreciate there is a wide range of products on Amazon that you can promote on your blog, there are a few things you need to keep in mind before you start adding those affiliate links to your blog posts and pages, especially if you’ve never promoted a single product from the Amazon marketplace before.
When is it a good time to monetize with Amazon?
A lot of factors can be taken into consideration before deciding to monetize your blog in any way.
Factors include things like how much targeted traffic your blog is getting, niche type, reputation, trust and credibility, etc.
But the truth is, you can actually start monetizing your blog with Amazon products at any time.
Recommended Reading: When is it a good time to monetize your blog?
OK, so let’s get back to this post.
If you’re not yet a member of the Amazon Associates program you can signup here, it’s completely free.
If you already have an Amazon associates account then great. It’s time to make good use of it.
Below is a list of 10 simple, yet effective, tips for adding and using Amazon affiliate links in your blog posts.
Sure, you can just add one of the many Amazon affiliate banners, or stuff your site with all the pre-made text links and native shopping ads that’s available from Amazon program, however, there are some other more profitable strategies to earning income with Amazon.
Let’s take a look.
10 things you need to know before monetizing your blog with Amazon affiliate links
#1. Don’t go overboard
The thought of earning income passively through an affiliate program is exciting, however, the first and biggest mistake a lot of bloggers seem to make is that they go overboard with their affiliate links.
The idea is not to riddle your content pages or blog posts with so many affiliate links that it affects user experience. The idea is to link smartly and resourcefully.
So the next question would be, how many affiliate links would be considered too many?
Well, you have to remember that Google isn’t necessarily against affiliate links, however, if you use too many on posts or pages that don’t have a huge amount of useful content, that may cause you some problems.
So the first golden rule of monetizing with Amazon affiliate links is? Don’t go overboard. Keep your aff. links to content ratio just right.
#2. Don’t use redirection or cloaking
I really think that this is more of a personal choice than anything else, however, my advice would be to link directly to the products on Amazon using the links provided in your member’s area.
If possible, try not to use any form of link cloaking or 301 redirection for your Amazon links.
I use a plugin called Better Links Pro to link all my other affiliate links, but with my Amazon links I tend to leave them as they are.
Because I want my readers to know that I’m directing them to a product on Amazon. I don’t want to deceive or mislead them in any way just so that I can earn a small commission on whatever they purchase.
#3. Add Amazon affiliate links to ‘content rich’ pages and blog posts
I mentioned this earlier, but here it is again, and Ill also explain why you should do this –
Google absolutely loves useful, compelling, long-form content.
They also love content that is regularly kept up to date, and you’re less likely to ring any alarm bells in the spam department if you’re adding your Amazon links in a resourceful manner to quality content rich blog posts and pages.
#4. Add no-follow attribute
Ensure that your Amazon links are no-followed so that they don’t pass any link juice.
Once again, this is also to avoid ringing any alarm bells in Google’s spam department, and to avoid any risky penalties.
#5. Avoid placing affiliate links in the first paragraph
Leave the first paragraph of your blog posts and content pages well alone.
In fact, I would recommend you leave at least the first couple of paragraphs alone.
You can start adding your affiliate links from the 3rd paragraph down. Once again, this is to simply avoid appearing too spammy.
If you want to create value for your readers, don’t shove affiliate links in their faces before they’ve even begun reading your content.
#6. Link to ‘relevant’ products only
I cannot stress enough on the importance of this tip.
Don’t just promote any old trash you find on Amazon just because you think it’s high value and you’ll earn more commission.
Instead, think about being resourceful when adding affiliate links. Be specific and think product “usefulness” and “relevancy”.
If you have a blog that is about fly fishing, for instance, then obviously link to fly fishing equipment, tutorial books, guides, etc.
If your blog is about personal development, again, link to things like stress management tools, self-help books, or even exercise equipment.
#7. Link to Amazon products naturally
OK, so what do I mean by this?
Well, here’s an example to help you better understand the term ‘linking naturally’ –
Imagine you’re writing an article on how to build a model Airplane.
You then remember a book that you purchased and read from Amazon a while ago called, Aero Model Making For Beginners – I just made that up by the way.
You think to yourself, wow, that was a really useful book.
So, you can mention that book in your article and then add a link to the book itself. Here’s an example –
By the way folks, a while ago I read a great book on building model aircrafts for beginners which helped with with XXX. You can find it on Amazon here.
That’s what linking naturally means, the way humans would understand it and find it useful.
I would highly recommend using a combination of non-descriptive CTA’s and naked URL’s to link directly to Amazon products.
None-descriptive Call-to-action links such as “click here to find out more” or “Read more about this product”, or “Check out this great book I found on Amazon” etc.
8. Use high-quality images of products
If you’re planning on using images of products in your blog posts, perhaps you’re writing a detailed book review, for example, make sure those images are of high quality.
You can also ‘hot link’ some of your product images to the respective Amazon products, but seriously don’t go overboard with this strategy either.
Also, make sure you add no-follow tag to the hot linked images.
If you have a tools and resources page on your blog, you can hotlink your images to products on this page too.
Here’s a screenshot of mine below.
9. Write in-depth product reviews
A great strategy to help you generate more affiliate sales using Amazon is to write detailed product reviews.
Also, if you’re using WordPress, consider installing the Author hReview plugin for WordPress. You can find this plugin on the WordPress website.
If you’re building a niche blog or website that will mostly talk about and promote products from Amazon, you might also want to check out the EasyAzon 4 plugin for WordPress.
This is a premium quality plugin which you can find here.
EasyAzon has all the required built-in options and features you need to make the most of your monetization strategies with Amazon.
You can also check out my little review of EasyAzon here.
10. Create video reviews and tutorials
Vlogging, or using video is a powerful way to showcase, review, mention and promote Amazon products.
Did you know that 87% of marketers use video content? Source.
The visibility that videos get is phenomenal.
Think about it, your potential customers are able to consume video content at anytime, whether it’s on your YouTube channel, Facebook page, blog, or product information pages.
You should definitely consider creating some in-depth video tutorials and reviews of products and books on Amazon to embed into your blog posts.
Now go and make MORE money with Amazon
So there you have it, a short but hopefully useful list of tips for you to keep in mind when monetizing your blog with Amazon affiliate links.
Follow all of these simple steps, and you’ll enjoy a nice stream of income from Amazon for many years to come.
Best of luck.