AdSense is bad if you’re using it on your small business website. Let me explain in more detail.
You’re probably unaware of this right now, but if you have a business website or a personal blog, and you’re using Google AdSense to monetise, you’re probably doing your business more harm than good.
Back when I started blogging in 2010, it was all too easy to use AdSense for blog monetization.
Every blogger that I came across was using AdSense.
To this day AdSense is still the simplest, and probably the laziest way to earn a few bucks from your blog.
Yes that’s right… just a few bucks, in most cases probably not even that.
Let’s face it, unless you’re fortunate enough to have a website or a blog that generates hundreds of thousands of unique visits and page views each month, you’re probably only going to earn cents from AdSense.
Why I loved using Google AdSense
As I said, when I got started back in 2010, I was using AdSense everywhere on my site, and yes I was obsessed with it.
Each day I would see the earnings increase ever so slightly. Earning around $70 per month, just from 4 or 5 clicks per day. It was free and easy money?
But I was blind, and I should have paid more attention to creating other more profitable income streams, rather than just depend on AdSense.
Many bloggers either use AdSense, or do affiliate marketing to monetise their blogs. Some do both.
So if I loved using Google AdSense so much, why do I think it’s bad business, asides from the fact that it’s not very profitable?
If you’re trying to build a brand, a business from your blog or your website (which you should be doing), using AdSense isn’t such a great idea.
Let me explain in more detail.
Why adding AdSense to your business website is a mistake!
Occasionally I’ll get an email from someone reading my blog asking why I don’t use AdSense. Here’s why:
If you have a blog or a website you use for business, and you’re trying to build a brand to promote your own products or services, using AdSense to monetise will potentially kill any conversion opportunity you have.
OK maybe not every opportunity, but you’re putting a lot at risk.
As for a personal blog? I wouldn’t even consider adding AdSense to one, here’s some things you might want to think about when using AdSense on your business or personal blog.
- Google AdSense can make your website look “cheap”, and can dilute your brand value.
- AdSense adds no value to your site what so ever!
- AdSense crushes your conversion opportunities, sending visitors away from your site, who could potentially be new subscribers or even paying customers.
- AdSense can help drive your bounce rate through the roof. If you’re wondering, that’s not a good thing. Having people leave your site instantly via an AdSense click is a big no.
- Adding AdSense ads everywhere on your site makes for poor user experience, especially those intrusive ones that interrupts readers halfway down a blog post or page.
- AdSense scripts can sometimes increase your page load times.
- AdSense is the least profitable way to monetise your blog, unless you have a ton load of traffic.
Isn’t using AdSense the same as displaying affiliate banners?
This is another question I get asked a lot.
I don’t use affiliate banners on my site either, although if I did and they converted well enough, the revenue would be much greater than what I’d get from a dozen AdSense clicks.
I would much prefer to earn $75 from a banner click leading to an affiliate sale, than an AdSense click that could earn me just 20 cents.
These days, website visitors are much more savvy than they used to be, and most of them are blind to blatant advertisements, regardless whether it’s affiliate ad or Google AdSense.
What sites are great for AdSense then?
I’m not saying that AdSense is bad altogether, I just really don’t think displaying them on a business website or a personal blog, where you’re trying to build a brand and promote your own products and services, is a smart idea these days.
However if you want to use AdSense, they’re probably best suited on small niche websites with high-traffic. And on websites where you’re not going to ever create and sell your own products on.
What should you do instead of using AdSense ads on your business website?
Personally when it comes to monetisation, I much prefer to create my own products, offer my own services and promote high-value third party affiliate products and services that I have used from time-to-time.
For a business website or a personal blog, you should be focused on building your brand, creating useful products and offering services to your target audience.
The other thing you should be doing is this:
Converting more of your visitors into loyal subscribers, because they’re the ones going to be your customers later on down the line, over and over again in many cases.
You should also be fully focused on building your email list.
Those many visitors you lost through an AdSense click? They’re never coming back…
So if you’re thinking of using AdSense on your personal blog or small business website, please, please, please think very carefully about it before doing this.
Forget about the stories you read about folks making tons of money though AdSense. They probably have a website that gets millions of hits each month, and in a super profitable niche.
You’re much better off either creating your own info-based products, such as an eBook or online course. Or how about promoting some affiliate products and services that you use and trust, at least the commission rate will be much higher.
Think about it, you could earn $1,000 from just 20 referrals each month. Or earn $2 from 20 AdSense clicks, it’s your choice.
Check out this post I wrote on how to promote affiliate products, increase sales on your blog without increasing traffic.
Your turn to have your say
Let me know your thoughts on this debate.
- Do you think Google AdSense should be placed on a small business website or personal brand blog?
- Do you already use AdSense on your blog or business website? And if so, do you think you could be missing out on a whole lot of potential, conversion wise?
Start a conversation with me below in the comment section.
Thanks for reading, I appreciate you and happy blogging as always.