Google AdSense is one of the oldest contextual advertising programs on the web. It is also regarded as one of the best too. AdSense is great for website monetization, however, if you own a personal brand or small business website, is it such a good idea to be using AdSense?
The short answer is no, it’s not a great idea and I’ll explain why shortly.
You’re probably unaware of this right now, but if you’re using Google AdSense to monetize your personal brand or business website, to whatever degree, you’re probably doing your business more harm than good.
Back when I started blogging in 2010, I was all up for using Google AdSense.
In fact, almost every blogger that I came across around that time were using AdSense to some degree.
Even to this day, AdSense is still the simplest, and laziest way to earn a few measly bucks from your blog or website.
Yes, that’s right… measly bucks, because in almost all cases that’s all most people earn from AdSense.
Let’s face it, unless you’re fortunate enough to have built a super popular blog or website with hundreds of thousands of visits and page views each month, you’re really likely only going to earn cents from AdSense.
Why I loved using Google AdSense back in the day
As I said, when I got started, I was using AdSense everywhere on my site, and I loved it.
Each week I would log in to see the earnings increase slightly.
I wasn’t earning a great deal, mind you, around $70 or more per month. However, It was free and easy money to me.
But here’s the thing.
I was blind and didn’t really know any better, and I should have paid more attention to creating other more reliable and profitable income streams, rather than invest all my time in AdSense.
Many bloggers either use AdSense or do affiliate marketing to monetize their blogs. Some do both.
Why adding AdSense to your business website is a mistake!
So if I loved using Google AdSense so much, why do I think it’s bad business?
Asides from the fact that it’s not very profitable? Let me explain something else.
If you’re trying to build a brand, a business with your blog/website, then using AdSense isn’t such a great idea.
I stopped using AdSense when I realized that I was trying to build a business from blogging.
If your personal brand/business website exists to help you promote your own products or services, using AdSense to monetize will more than likely help to kill your conversion opportunities like nothing else.
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Here are some things you might want to think about very carefully before using AdSense for your small business or personal brand website.
- AdSense ads can make your website look “cheap”. It can also dilute your brand value.
- AdSense adds no value to your website what so ever!
- AdSense ads can seriously damage your conversion rates. Sending visitors away from your site, who could potentially become new leads or even sales for your business.
- AdSense can contribute to high bounce rate on your site. People who click on an AdSense advert are literally taken away from your site. This is not a great conversion strategy.
- Adding AdSense ads everywhere on your site makes for poor user experience, especially those intrusive ones that interrupt readers halfway down a blog post or page, pop-up ads, and so on.
- AdSense scripts can sometimes increase your page load times. Again, not great for users.
- AdSense is the least profitable way to monetize your blog unless you have a ton of traffic.
OK, so no AdSense, but what about displaying affiliate banner ads instead?
Banner ads are more or less the same thing in my humble opinion.
They too take visitors away from your site, however, I would much prefer to use affiliate ads instead of AdSense if I had to.
Because the profit of a potential affiliate sale is far greater than an AdSense click.
I would very much prefer to earn $50 or more from a banner click that leads to an affiliate sale, than an AdSense click that could earn me just 20 cents.
Remember, these days, website visitors are much savvier than they ever used to be. And most of them are blind to blatant advertisements, regardless whether it’s an affiliate ad or Google AdSense block of ads.
What sites are great for using AdSense on then?
I’m not saying that AdSense is bad full stop.
I just really don’t think to display them on a personal brand, or online business website, or a personal blog, where you’re trying to build a brand and promote your own products or services, is a smart strategy.
However, if you want to use AdSense, they’re probably best suited for high traffic, micro-niche websites, and blogs, and definitely not on eCommerce blogs and websites.
Again, that’s my opinion.
What should you do instead of using AdSense ads on your business website?
Personally, when it comes to monetization, I much prefer to create my own digital products.
I also offer my own services because as I said, I’m focused on building a business from my website.
In addition, though, I do promote a range of high-value third-party affiliate products and services that I have used in my business.
For a business website or a personal brand blog, you should be focused on business growth, creating amazing content, creating and promoting a range of useful products and offering services to your target audience.
Building your email list
The other thing you should be focused on doing is building your email list.
Converting visitors into subscribers should be a top priority, because they’re the ones who are going to be your customers later down the line, over and over again in many cases.
Those many visitors you lost, or could potentially lose, through a quick AdSense click? They’re never going to come back.
So, if you’re thinking of using AdSense on your personal brand or small business website, please, please, please think very carefully about it before doing it.
Do you think AdSense is bad for a business website?
Do let me know your thoughts on this debate.
- Do you think Google AdSense should be placed on a personal brand or small business website?
- Do you already use AdSense on your personal blog or business website? And if so, do you think you could be missing out on a whole lot of potential, conversion wise?