Google AdSense is one of the oldest contextual advertising programs on the web. It is also regarded as one of the best too. AdSense is great for website monetization, however, if you own a personal brand blog or small business website, is it such a good idea to be using AdSense?
The short answer is no, it’s not a great idea and I’ll share my reasons ‘why’ shortly.
You’re probably unaware of this right now, but if you’re using Google AdSense to monetize your personal brand website, to whatever degree, then you’re probably doing your business more harm than good.
I’ve done the Google AdSense thing back when I started blogging in 2010.
In fact, almost every blogger that I came across at that time were using AdSense to monetize.
Even to this day, AdSense is still the simplest, and the laziest way to earn a few ‘measly’ bucks from your blog or website.
Yes, that’s right… I’ll say it again, ‘measly’ bucks because in almost all cases that’s all most people earn from AdSense.
Let’s face it, unless you’ve worked hard enough to have built a super popular blog in a lucrative niche with hundreds of thousands of visits and page views each month, you’re really only going to earn cents from AdSense.
Why I loved using AdSense, back in the day
As I said, when I got started, I was using AdSense everywhere on my site, and I loved it.
Each week I would log into my AdSense account to see the earnings increase slightly.
I wasn’t earning a great deal, mind you, around $70 to $100 per month. However, It was free and easy money for me.
But here’s the thing:
I was blind and didn’t really know any better, and I should have paid more attention to creating other more reliable and profitable income streams from my blog, rather than invest all my time in AdSense.
Many bloggers either use AdSense or do affiliate marketing to monetize their blogs. Some do both.
Why adding AdSense to your business website is a mistake!
So, if I loved using Google AdSense so much, why do I now think it’s bad business?
Asides from the fact that it’s not very profitable? Let me explain something else.
If you’re trying to build a brand, a business with your blog/website, then using AdSense isn’t such a great idea.
I stopped using AdSense when I realized that I was trying to build a REAL business from blogging.
If your personal brand/business website exists to help you promote your own products or services, using AdSense to monetize will more than likely help to kill your conversion opportunities like nothing else.
Here are some things you might want to think about very carefully before using AdSense for your small business or personal brand website.
- AdSense ads can make your website look “cheap”. It can also dilute your brand value.
- AdSense adds no additional value to your website what so ever!
- AdSense ads can seriously damage your conversion rates. Sending visitors away from your site, who could potentially become new leads or even sales for your business.
- AdSense can contribute to a high bounce rate on your site. People who click on an AdSense advert are literally taken away from your site forever. This is not a great conversion strategy.
- Adding AdSense ads everywhere on your site makes for poor user experience, especially those intrusive ones that interrupt readers halfway down a blog post or page, pop-up ads, and so on.
- AdSense scripts can sometimes increase your page load times. Again, not great for users.
- AdSense is the least profitable way to monetize your blog unless you have a ton of traffic.
OK, so no AdSense, but what about displaying affiliate banner ads instead?
Banner ads are more or less the same thing in my opinion.
They too take visitors away from your site, however, I would much prefer to use affiliate ads instead of AdSense.
Because the profit of a potential affiliate sale is far greater than a click on an AdSense ad!
I would very much prefer to earn $50 or more from a targeted banner ad click that leads to an affiliate sale, than an AdSense click that could earn me just 20 cents.
Remember, these days, website visitors are much savvier than they ever used to be. And, most of them are blind to blatant advertisements, regardless whether it’s an affiliate ad or Google AdSense block of ads.
What sites are great for using AdSense on then?
I’m not saying that AdSense is 100% bad.
What I’m saying is that I don’t think to display them on a personal brand business website, where you’re trying to build a brand and promote your own products or services, is a smart strategy.
However, if you really want to use AdSense to earn money from your dead traffic, they’re probably best suited for high traffic, micro-niche websites, and blogs, and definitely not on eCommerce blogs or websites.
Again, that’s just my opinion.
What should you do instead of using AdSense ads on your business website?
Personally, when it comes to monetization, I much prefer to create my own digital products to sell.
I also provide services through my blog because as I said, I’m focused on building a business from my website.
In addition, though, I do promote a range of high-value third-party affiliate products and services that I have used in my business.
That’s my income model.
For a business website or a personal brand blog, you should be focused on business growth, creating amazing content, creating and promoting a range of useful products aligned with your niche, and providing services to your target audience.
Building your email list
The other thing you should be fully focused on doing is building your email list.
Converting visitors into subscribers should be a top priority, in fact, because they’re the ones who are going to be your customers later down the line, over and over again in many cases.
Those many visitors you lost, or could potentially lose, through a quick AdSense click? They’re never going to come back.
So, if you’re thinking of using AdSense on your personal brand or small business website, please, please, please think very carefully about it before doing it.
Do you think AdSense is bad for a business website?
Do let me know your thoughts on this debate.
- Do you think Google AdSense should be used on a personal brand or small business website?
- Do you already use AdSense on your personal blog or business website? And if so, do you think you could be missing out on a whole lot of other opportunities, conversion wise?
Best of luck!