Hey folks, this week I want to share with you my little review of a cool WordPress plugin I discovered. About a week ago I purchased a plugin called Zero Bounce created by ForceSpark. I actually purchased the single site licence which set me back just $19.
Before I start I need to give some credit. I actually first learned about this plugin by reading two great reviews on two other blogs, ShoutMeLoud.com and EnstineMuki.com, both reputable blogs which I follow and respect, so naturally I had to check the plugin out for myself.
What Is It?
Let me be clear about what this plugin actually is and what it can do.
Zero Bounce is a simple but very clever little WordPress plugin designed to help you reduce or even eliminate bounce rate in Google Analytics. If you need clarification as to what bounce rate is, check out this post over on Google Analytics website.
Is Reducing Bounce Rate Important?
Yes absolutely, for SEO purposes for sure, it is said that the higher your bounce rate the further down the search results your posts and pages will end up, so having reasonably low bounce rate is important for improving your rankings naturally, but asides the search engine factor, wouldn’t it be great to give your new visitors an opportunity to take something away from your blog, I mean having them leave empty handed is a potential loss right? Well you can with this amazing little plugin in force.
I suppose you could argue that if someone clearly wasn’t interested in your site or your content, and they bounced off, then surely you shouldn’t force them to stay right?
I completely agree, however there is still the opportunity to let them go away from your site with something valuable, and I’ll explain how you can do that using this plugin later on in the post.
How does the Zero Bounce plugin work?
OK once you have the Zero Bounce plugin installed and have added your license key, imagine someone visits your blog from maybe doing a search in Google, and they land on one of your posts or your pages.
Now usually, if they decide to click the ‘back button’ for any reason, maybe because the page didn’t contain the information they needed, instead of them bouncing back to the search results they came from, you can decide which page they land on instead, in other words you can redirect them to a specific page.
This could be an external page or even a website such as Amazon with your Amazon affiliate link. This could also be your Facebook business page, or another page within your website which you feel might be useful for your uninterested visitors, such as an email landing page or a customised page created just for your bounced visitors.
My setup with this plugin
I’ve been using this plugin for around a week now, and how I have this setup, is that if someone visits my blog for the first time from doing a Google search, when they click the back button, instead of them heading back to Google, they actually end up on my email capture page with my free incentives.
I have two email capture pages, and so I have this plugin setup to use which ever page alternatively. I’ll explain how you can do this in more detail later on in the plugin features below.
As a result with this setup, and I must stress that I’m still fine tuning the settings and experimenting with this plugin, I’ve been able to reduce my blog’s bounce rate very slightly from around 70% to around 60% in just a week, not a great improvement but it’s a start. In addition I’ve also been able to increase the number of email signups to my blog with the redirects.
Zero Bounce Plugin Features
OK let me show you what this plugin has to offer in the back end.
The screenshot above shows the plugin options that are available. In the Global URL’s field you can use one URL or multiple URL’s to redirect your visitors. As you can see above I’m using two email landing pages to redirect visitors to, these execute alternatively.
By default the plugin redirects regardless of the page, post etc your visitor has landed on. However you can over-ride this setting by disabling redirection for either the homepage, posts or pages.
The screenshot above shows how you can set specific conditions to how the plugin behaves for you. For instance, you can activate for specific referrers and add more referrers in the field, i.e. Twitter, Google Plus, specific target websites etc.
You can also choose to deactivate Zero Bounce after a set amount of time, maybe 30 or 40 seconds later, or redirect by specific device, or choose to only redirect a certain percentage of your visitors.
Another feature in Zero Bounce is the ability to redirect if your visitors wants to close the window or browser. Personally I think that’s a little too forceful for a personal blog, but if you’re using this plugin on a sales page or niche site for example, then this feature might prove to be a useful one.
The final option on this page is whether you want to redirect a visitor only once. So as you can see there’s quite a few conditions you can set to your preference here.
Now let’s look at some of the advanced options.
OK so if you look at the screen shot above, you’ll see that on this page you have options to set custom redirects for each referrer, i.e. Facebook, Twitter etc, and send them to specific pages on your blog or website.
You can also redirect by geo-location, again this could be very useful if you wanted to create custom pages, signup forms or offers on your blog targeted at those geo-located visitors.
Individual Page Setup
The last thing I want to talk about is the ability to configure this plugin on individual pages or posts on your blog.
A good use for this would be for example a product review post, instead of sending visitors back to Google again from your reviews, you could actually send them to the product page itself, maybe containing your affiliate link. Again this could be seen as being a little too forceful or sneaky even, but it’s an option for you to use to boost your affiliate earnings.
Here are some of the suggested usage for the Zero Bounce plugin:
- Get search engine rankings boost by lowering your overall bounce rate.
- Redirect lost traffic to special discount, coupon pages.
- Use ZeroBounce to help you increase email opt-in conversions.
- Redirect visitors to products and services you promote as an affiliate to increase earnings, redirect from your individual review posts, redirect them to your own product pages.
- Redirect visitors to your ‘AdSense for Search’ page and boost your AdSense for Search earnings.
- Create custom pages with offers, videos specially for your bounced traffic or visitors and redirect them there, plus much more, I’m sure you can think of a few ideas to use this plugin.
The idea of reducing bounce rate should appeal to most bloggers, it certainly appeals to me, and using this plugin is just one way to help reduce bounce rate, I wouldn’t recommend just relying on this plugin alone because there are other effective ways you can reduce bounce rate. You could combine some other strategies with using this plugin.
As you can see from the suggested usage you can really make the most of the Zero Bounce plugin, and it could prove to be an even more powerful plugin when used with landing pages, sales pages, affiliate pages etc.
I would safely recommend giving it a try, for a single site license it’s only $19 which isn’t really bad, and if you’re not happy you can take advantage of the 30-day money back guarantee. Check out the chart below for all other price plans.
Please note that the image below is a clickable, containing my affiliate link. This means should you purchase a copy of Zero Bounce using my affiliate link I will be paid a small commission at no additional cost to you!
I hope you’ve enjoyed this little review of the Zero Bounce plugin, if you already have this plugin do let me know your thoughts and how you’re getting on with it. If you don’t have it, hope you’ll give it a try.
Have a super week ahead.
Fabrizio Van Marciano
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