In this post, you’ll learn how to write product reviews that convert like nobody’s business!
According to a 2013 study in Search Engine Journal, 79% of consumers trust online reviews!
In a similar article published on Marketing Land, a survey conducted showed that an outstanding 90% of consumers decisions were influenced somewhat by reading online reviews.
Affiliate marketing is STILL by far one of the most powerful ways to earn passive income from blogging.
The problem is however, many bloggers are doing it all wrong!
“But surely Fabrizio, I have the content, all I have to do is get a crap load of traffic to my blog, wack up some banners and the income will come, right?” I hear you say.
I’m afraid not, that strategy simply doesn’t work anymore.
In my experience as an affiliate marketer, I’ve tried many tactics over the years including banner placement, PPC, email blasts and all the rest of it.
Only one strategy has worked for me time and again, and I truly believe it can work for anyone else too.
“What’s this strategy?” I hear you say… “writing product reviews”
Don’t believe me?
Well OK, go back to the beginning of this post and re-read the opening paragraph.
79% of consumers trust online reviews.
Keep reading it until it sinks into your brain.
If you want to boost your blog income, just write more reviews, it’s that simple… But wait a minute, before you dash off to start writing.
Not any old review will do
Just writing a review of a product or service is not enough. The hard part is, writing a review that matters.Write product reviews that matter and your conversions will ROCK!Click To Tweet
You see, most bloggers make so many mistakes when they’re writing product reviews it’s almost laughable.
Yes, I can afford to laugh because I don’t make those silly mistakes when I’m writing reviews, not anymore at least.
Here’s a screen shot of my latest total income from one affiliate, generated from just a couple of well written online reviews. This one was shared over on my Instagram page.
If you take the time to craft a really great product review, you’re going to win at doing affiliate marketing. You’re going to earn some big bucks, there’s no reason why you can’t.
A great product review can stand the test of time, although it may need updating each time the product is refreshed or updated.
But other than that, once your review gets ranked high up in the search engines, you’re going to earn income from that review like you never imagined possible. The best part is that it will keep earning you income for years to come after.
If you create a dozen well-crafted online reviews, you could earn a substantial income from blogging and affiliate marketing.
Pat Flynn is living proof
I’m sure you’ve heard of blogging and affiliate marketing superstar Pat Flynn by now, right?
If you haven’t, then I suggest you go and check out his blog and his mesmerizing income reports.
You’ll soon discover just how much money can be made from doing affiliate marketing the right way.
Pat is a high-profile blogger and entrepreneur. Amongst all the amazing things he does for his community, Pat hosts a very popular podcast series on iTunes.
In each episode of his show, in the intro byline you will hear the phrase:
“…Where it’s all about working hard now, so you can sit back and reap the benefits later”.
This is what doing affiliate marketing the smart way is all about, putting in the hard work at the start, and reaping the rewards after, but, it has to be done right.
OK, so in this post, I want to share with you the steps that I take for writing product reviews that convert into real affiliate sales.
Are you ready? Let’s do this!
What type of product reviews are best?
There are several types of online reviews or blog posts you can create.
- Detailed product or service review (With or without video).
- Detailed product or service comparison review (With or without videos).
Comparison reviews can be very powerful because it gives buyers the option to view which product or service stands out the most, or would be most suitable for their needs.
You simply take 2 or 3 products and review each of them, then compare them against each other all in the same post.
Here’s an example of a comparison review I created which converts very well for me.
OK, so I’ll leave you to decide which type of review you’d like to create.
Let’s now crack on with the process of writing online reviews that rock!
1. Find products
So the first thing you need to do is find products to review.
Normally, when I want to review a product I don’t really go searching for it.
Well, because all of the products I’ve reviewed on this website have been products that I’ve used in my business. That’s still the case today.
Perhaps you’re using some things in your business right now that you could review.
Here are some things that you might be using that you could review:
- The current hosting company you’re using.
- The current theme you’re using on your WordPress site.
- Any premium plugins you’ve got installed.
- Any other premium tools or services you’re using in your business.
- Books you’ve read.
- Courses you’ve taken and so on…
What I would do is make a long list of all the things you’re using in your business right now, don’t hold back either.
I use literally hundreds of tools, services, technologies and various apps in my business, and although I’ve reviewed many of them, there’s still plenty that I’ve not written reviews for.
Whatever product or service you decide to write a review about, keep in mind the following things listed below.
- Always review high-end, quality products that will sell.
- Always review products and services relevant to your niche or industry. For example, if you’re into tech, review tech stuff. If you’re into business, review business related stuff.
- Try and review products and services that aim to ‘solve a problem’.
2. Research products
Once you have your list of products and services you want to review, it’s time to take each one and begin doing some research.
The other reason why I love reviewing products and services that I’ve used in my business is because that I already know so much about these products.
Let’s take Thrive Themes for example. Thrive Themes create a suite of powerful conversion focused WordPress tools for businesses.
I used all of them for well over a year before I finally decided to sit down to write reviews about each of them.
All of my reviews of Thrive products on this website are totally crushing it right now.
I mean, $8,000 worth of affiliate sales in just over a year and a half can’t be that bad, right?
So here’s the deal, I would highly recommend that before your write a single line of content for your online reviews, is to do your research first.
Purchase the product or service even and use it for a while before you review it. This will make the job of reviewing the product or service easier I can tell you.
The mistake I see so many bloggers make is that they review products they’ve never even used before.
To be successful with affiliate marketing, you have to gain the trust of consumers first, that being your audience.
Don’t damage that trust by promoting trashy or shady products or services.
Unfortunately, it can be quite difficult these days to distinguish the real honest online reviews from the trashy ones, often written quickly to simply get quick affiliate sales.
If you’ve been following my blog for some time, you’ll know that I like to do something very unique with my reviews.
I like to share a screenshot of the payment receipt for a product or service I’m reviewing as proof of purchase, along with screenshots or images of me actually using the product too.
3. Write your review
Now the fun begins, writing your review.
I would recommend you start with writing down the sub-headers for your review. Doing this will help you organize the content of your online review better.
Here’s a list of sub-headers that I would use when writing reviews.
- Main headline title
- Introduction to the product and screenshot of receipt for proof of purchase
- Who is the product for? What kind of problem does the product aim to solve?
- Features and benefits
- How does the product work?
- Pros and cons
When you write your product review, make sure you add suitable images or screen captures of the product or service itself.
I would also highly recommend adding some video content to your review too.
I know videos can take considerable time to create and put together, but videos are so powerful and can help boost your conversions.
Adelie Studios reported that 64% of consumers are likely to buy a product after watching a video about it.
If you can’t create your own video, consider embedding a video from another user on YouTube. Make sure you also add the word “video” into your post headline title too.
4. Edit and proofread your review
Once you’ve spent a considerable amount of time writing your review, like with any other piece of written content on your blog, start editing your review.
I would recommend that you don’t do any editing until you’ve written your review. What I always like to do is write my content first and edit it the following day with my mind fresh.
Once you’re happy with the final edit of your review, proofread it several times to make sure it makes complete sense and that there are no spelling or grammatical errors.
Get your review as close to ‘perfect’ as you can. Check out this post for top writing tips.
5. Optimize your review for search engines
I usually don’t give a crap about search engine optimizing content. That being said, when it comes to my reviews, I do like to pay a little bit of attention to SEO.
You need to optimize your reviews so that it has every chance of ranking high up in the search engine search results.
When optimizing your review for search engines, one BIG tip I would like to give you is, focus on writing an attention grabbing headline!
You can write the best online review in the world, you can out-rank your competitor’s review in Google even, but if your headline title is boring and doesn’t compel people to click on it, you’re going to be in trouble.
There’s an awesome plugin available from Thrive Themes called Thrive Headline Optimizer. I would highly recommend you give it a try. You can use it to create multiple headlines and test them against each other to find the most converting headline title for your review.
6. Publish your review
Once you’re happy with absolutely everything in your product review, it’s time to hit that publish button and feel proud!
7. Market and promote your review
Now the real work begins.
Whilst you’ve now done all you can to make sure your online review offers incredible value and is well crafted, and optimized for search engines, it takes time for traffic to come flooding in, it doesn’t happen overnight.
That being said, there’s plenty of things that you can do to market and promote your online review yourself.
Once your review is live for the world to see, here’s what I suggest you do to promote it:
- Let all your email subscribers know about your latest online review.
- Post to Facebook and promote it with a targeted ad campaign.
- Use HootSuite and Buffer to schedule social media messages throughout the day or week about your review.
- If you created a video with your review, make sure you’re uploading it everywhere and link it back to your review article.
- Link to your latest reviews from your blog’s sidebar menu or widget. Make it easy for people to find.
So we’ve come to the end of another epic post on Magnet4Blogging, covering all the essential tactics for writing product reviews for your blog or website.
Follow these simple steps and I’m confident you’ll generate more affiliate sales from your blog than you can imagine. The very best of luck!
Over to you troopers
Have your say and let me know what you’re doing to boost your affiliate sales on your blog.
- Are you writing detailed product reviews on your blog?
- Are they converting well enough for you?
- Are you using videos in your online reviews?
- Do you think you can improve your conversions after reading this post?
Perhaps you have your own ideas on how to strategize your online review writing. Feel free to share what you do with me below, or if the comment section is closed, feel free to share this post on Twitter and Google+ and leave me a comment there.