To my fellow blogging colleagues and content creators, just think about this scenario very carefully.
You spend countless hours or even days crafting the best piece of content for your blog.
You make sure you’ve added everything you can think of that’s worth adding to make your post epic; images, graphics, real-world data, videos, quotes, the whole shebang.
You optimise your post for search engines. Yep, you feel as if your post is going to be a traffic stopper.
You hit that publish button and begin your marketing and promotion onslaught…
But then something happens…
Hardly anybody visits your post, you get few social shares if any and few comments.
I know the feeling trust me…
How could this have happened?
Well here’s what you did to seal the fate of your blog post…
You went and gave it the most boring, the most uninspiring, the most un-click-worthy headline title ever.
The result? Total ‘epic’ fail…
The worst thing is, you probably don’t realise just how much of a negative impact this is having on your readership.
People simply avoiding clicking on that all-important headline title link to read your post, all because the title itself was simply NOT compelling enough for them.
Did you know that 80% of readers never make it past the headline title?80% Of Readers Never Make It Past The Headline TitleClick To Tweet
Staggering isn’t it? So it’s pretty important, no let me rephrase that, it’s pretty freakin important you get the headline right to start with right?
So let me ask you something else.
Wouldn’t it be wonderful if you could create the type of headline titles for your blog, that would get you the most attention?
Wouldn’t it be awesome if you could create super catchy headline titles that demanded to be clicked on every single time?
Wouldn’t it be great if you could use more than one or even two headline titles and test them against each other to see which one got the most attention and clicks?
Of course there’s already a bunch of awesome tools out there you can use to help you craft great headline titles, in fact we covered some of those tools in this post. But there’s now and even better solution to creating killer magnetic headline titles for your blog posts, and for your content in general.
Introducing Thrive Headline Optimizer. Yep, Shane and Co over at Thrive Themes have done it again.
Now we have Thrive Headline Optimizer, and boy you’re going to love, love, love this plugin.
What is Thrive Headline Optimizer
Thrive Headline Optimizer (THO) is a brand new plugin designed to help you create more compelling, attention grabbing, click-worthy headline titles for your content.
With better headline titles you can create more engagement on your blog, convert more visitors into subscribers, and eventually into paying customers.
Sounds awesome right?
How Does It Work?
The THO plugin works by analyzing three very critical engagement factors on your site.
- Click through rate
- Time spent on content
Built-In Headline Optimization Features
The plugin is literally bursting at the seams with some truly useful features, as we’ve come to expect with Thrive products as of late. Let’s take a look at some of these features.
Simple A/B Testing Of Headline Titles – Quickly test multiple headline titles to see which one will create the most impact for your blog post or content.
Bulk Test Headline Titles – For your existing content headline titles you can use bulk-test, quickly giving you the best results.
Detailed Metrics – For your A/B testing you can analyse data and metrics to see which headline title, is the winning formula for your content.
Engagement Reports – With quick reports you can get a good idea of how much your readers are enjoying your content.
Configure Settings – You can create the desired settings for selecting automatic winner, and let Thrive Headline Optimiser work for you on auto-pilot.
None-Techy Friendly – You don’t need to be a metrics wizard to use the simple analytical and A/B testing features inside the Thrive Headline Optimizer plugin, it’s that user friendly for everyone.
Detailed Reports – With detailed reports you can dive deeper into CTR’s, scroll through rate’s and how much time is being spent on your content by your visitors.
Woo-Commerce Compatible – How about maximising your sales revenue by testing your WooCommerce product headline titles as well? You can do this with this plugin.
In addition to those awesome features, Thrive Headline Optimizer plugin also comes with:
- Quick start tutorial videos.
- Advanced training with tips and tricks.
- Free updates on newly-added features, plus tutorial guides.
- Bonus content.
- Support from the Thrive team and 10,000 Thrive members (That includes me).
How To Use Thrive Headline Optimizer
Like all Thrive plugins, The Headline Optimzer plugin is simple to use, here’s how.
Once you have it installed on your WordPress site you simply do two things.
Step One: When you begin writing your post in the editor, you simply write as many headline titles as you can think of for the topic of the post you want to write about. There is a template provided for you to write your post title ideas (see image below).
Step Two: This is the fun bit. Once you’ve published your post, the plugin will go to work and begin doing A/B testing the headlines you created for the post. During testing it takes into consideration engagement factors, click throughs, scroll throughs and time on content etc. It will then gather data on which headline is working best for your content. It will then automatically select the winning headline and you’re done.
As for your other existing content post titles, you can also set the plugin to automatically go to work on testing different types of titles you put in. Perhaps you have a bunch of posts you want to improve engagement on, you can use the bulk test headline feature to do this for you.
Our Conclusion of the Thrive Headline Optimizer plugin
First of all, this plugin is a fantastic addition to the Thrive family, it really is. What makes it extremely appealing is that it’s so simple to get setup on your blog, and working the next time you start to write your blog post.
Is this a problem solving plugin? Absolutely.
This is a vital ‘time saving’ tool for bloggers and content creators creating not just blog posts, but videos and also podcasts. If you’re creating a title for any of those types of content, this plugin is a must.
Like I said at the beginning of this post, you spend a lot of time crafting amazing blog posts, you need to ensure that your headline title’s are compelling enough to do your content justice. There simply ins’t a plugin like this one.
OK so let’s look at some quick pros and cons here.
- Lightweight and fast, simple to install.
- Extremely user-friendly, you don’t need a masters degree in data-analysis to use the features within this plugin.
- Can be used to test and optimize headline titles for blog posts, video posts and podcast shows on your blog.
- Can be used to test and optimise headline titles on your landing pages.
- Useful A/B testing metrics and detailed reports.
- At the point of writing and using this plugin, absolutely none.
How To Get Thrive Headline Optimizer Plugin For WordPress + Special Launch Price Discount Save 50%
OK so far you’ve seen the possibilities and the benefits of how using this plugin on your WordPress blog can have, here’s how to purchase.
For a very limited time you can purchase the Thrive Headline Optimizer plugin at the special launch price of just $39 for a single personal site license (price will increase to $67).
Or $67 for the personal multi-site license (price will increase to $97).
In addition you also get a 30-day money back guarantee.
Have your say
So what do you think of the new Thrive Headline Optimizer plugin, do you think this is a plugin you’re likely to want to use on your WordPress blog or website?
Are you currently using it right now even, and if so, has it helped you to increase click throughs and engagement on your content? I’d love to hear from you.