Smile and the world will smile right back at you. I’m sure you’ve heard of that expression before.
This is true most of the time, because not everyone will smile back at you.
If you walked past someone in the park or on the street and you stared right at them without breaking a smile, more often than not you wouldn’t get a smile back.
In fact, you would probably get a very confused and odd look from that person.
But if you smiled at someone on approach, and you do it sincerely, you instantly make yourself:
- Somewhat trusting.
- Appear more confident.
If a simple smile can do those three amazing things, just imagine what a smile could do to your online business!
If you have a website for your personal brand, you probably have a nice photo of yourself on the homepage to greet your visitors. Or perhaps a few on your sales landing pages, eBook covers, videos, about page and everywhere else.
If you do, make sure it’s one of you smiling!
After all, you want to make your visitors feel that you’re approachable, somewhat trustworthy and confident enough for them to want to do business with you right? Of course you do.
Make that first impression last and crack a smile, trust me it will go a long way.
Short and sweet! Have a great day.