In this guest post, you will learn of 7 deadly blogging mistakes many small business owners commit sometimes without even realising it.
A lot of small businesses are wising up and starting to blog as part of their marketing strategy. But this doesn’t mean everyone is doing it right. In fact, a lot of small business blogs seem to do more harm than good.
If you’re a small business owner thinking of creating a blog, here are some fatal small business blogging mistakes you should avoid at all costs.
#1. You don’t have a plan at all.
You don’t have a clear plan for your blog. Worse, you underestimate the work and money involved. You don’t bother to research or take the time to think about your options.
Creating a blog is easy, any small business can start one, but creating a successful blog requires effort and, yes, money. Your plan should take into consideration the following:
- Purpose of your blog
- Specific niche or topic
- Description of your ideal reader
- Traffic generation plan
- Email marketing plan
- Content creation plan
- Blog design/layout plan
#2. You lack consistency.
You don’t regularly produce and publish quality content. Your blogging schedule is but a dream on your pin board. The tone of your writing also changes with each post, confusing your readers.
One of the best cures for inconsistency in blogging is planning ahead.
- Prepare a month or two’s worth of blog posts even before you launch your blog. This way, you’ll have plenty of time to write future blog posts.
- Keep a list of blog post ideas to help fight the dreaded writer’s block.
- Announce your blogging schedule to keep you accountable.
- Follow through by building a writing habit.
#3. Your blog is full of bad writing.
You churn out blog posts like a madman (or buy $5 articles, which is not a very good idea in any case) and publish them right away because you feel the need to fill your new blog with content fast. And to top it all off you don’t edit your posts at all.
The problem? Quality is thrown out the window, completely out of the window. Although not all fast bloggers are bad bloggers, it’s easy to fall into the trap of focusing on quantity instead of quality.
Before hitting the publish button, be sure to catch and correct any:
- Bad spelling, grammar, and punctuation
- Poor formatting
- Constant use of passive voice
- Boring headlines
- Low-resolution and unaccredited images
- Lack of a clear call to action
#4. Your content has no personality.
You don’t draw from your own experiences and share what you’ve learned from them. You ignore humour and don’t tell stories. Be honest. You regurgitate the same old information everyone else posts.
- Practice free writing. Write without fear of judgment.
- You can choose to write the way you talk or emulate your favourite blogger’s techniques only while you’re creating your own.
- Once in a while, share something personal.
- Set aside time to learn about writing by choosing one or two writing blogs to subscribe to. (Suggestions: Jeff Goins and Brian Hutchinson)
#5. You talk too much about you and yours.
You keep going on and on about yourself without providing helpful content to your intended audience. You only share your own posts and talk about your own products and services on social media.
“In a world full of noise, the way you get people to care about you is to care about them first.”
– Jeff Goins
- Ask your audience what they want.
- Ideally, you should’ve asked them (or researched) before you even publish your first post.
- Conduct surveys
- Use social media to ask questions
- Spy on other small business blogs similar to yours and see what works for them and give it your own spin. (But no blatant copying!)
#6. You’re not engaging your readers.
You don’t allow comments or you rarely respond. You neglect your social media presence, your links are broken or absent and you don’t bother to add sharing buttons. You don’t even have a contact form!
Clarify from the very beginning the purpose of your blog. (Again, see mistake #1.)
Remember: Your blog should help you connect with your potential customers, not push them away!
- Ask questions at the end of your blog posts (add calls to action).
- Open up for blog comments and reply.
- Ask and answer questions.
- Follow people in your area on social media.
#7. You isolate yourself from other small business bloggers.
Here’s another common small business blogging mistake; You don’t know any other bloggers in your niche. You’re happy with just minding your own business, not bothering to form connections or build partnerships or relationships with people who could help your blog grow.
Spend some time and put in some typing effort to:
- Leave thoughtful comments on other blogs.
- Join (and be active in) a blog community.
- Collaborate with other bloggers through sponsoring giveaways or contests.
- Guest post on relevant blogs.
Blogging for your small business requires time and effort. A small business blog is not just something you set up and turn on to magically boost your sales, it simply doesn’t work that way. You have to be prepared to work hard and smart to get good results.
So now it’s your turn to share some thoughts with me. Have you committed any of these small business blogging mistakes in the past? Share your experiences in the comments below as always peeps.
Recommended reading: I highly recommend checking out the following post titled “12 Common Blogging Mistakes To Avoid” posted on SearchEnginePeople as it does highlight some of the more common mistakes bloggers make sometimes without even realising it.