Last week I wrote a post highlighting some of the benefits of writing short punchy blog posts frequently, well this is going to be a short post. In this post I’m going to provide you with 5 valid reasons why I think publishing less makes perfect sense for any blogger.
When I talk about publishing less, I generally mean writing and publishing between 1 and 3 blog posts per week. If you’re a regular reader of Magnet4Blogging, you’ll know that this has been my strategy for some time, even before, when I was blogging over at Magnet4Marketing.
Why Blogging Less Is Often Best (Reducing your blogging frequency)
OK so first let me share with you those 5 awesome reasons why I think blogging less is best.
- It helps you to focus more on the quality of your posts. (If you’re able to write everyday and produce high quality content each time, then congratulations to you. Me personally, and I’m sure I speak for many others too, I find that I create better quality posts when I have more time to work on them.)
- You’ll never run out of post ideas. (Having more time to think about the topic you want to write about means that you’ll hardly ever run out of post ideas.)
- You’ll have more time to focus on other areas of your blog. (This is a big plus for me, when I’m not writing, I can focus on actually promoting my blog.)
- It gives your readers more time to digest and engage with your content properly.
- You’ll have more time to spend on content promotion (Again for me content promotion takes most of my time when I’m not writing, and writing less gives me more time to focus on getting as much traffic to new content as possible.)
As a result of reducing your blogging frequency, you’ll reap even more benefits:
- You won’t have to fear too much whether your blog posts are good enough or not for your readers. (If you’ve spent enough time crafting your blog posts, ensuring that what you’ve written is valid, and you’re 100% confident it’s the best you can make it, then you won’t have to stress too much about whether it will appeal to your readers or not.)
- You won’t have to stress too much about what to write about next.
- As well as giving you more time to focus on other areas of your blog development, you’ll also have more time for yourself, your family and friends.
- You’ll have more time to better connect and nurture your relationships with your blog readers.
- You’ll have more time to accurately measure the results of your blog and content promotion efforts.
Publishing one or two blog posts per week isn’t everyone’s ideal strategy I know, but as you can see there are some great benefits for doing so.
Reduce your blogging frequency and focus more on QUALITY – Click to Tweet This
If you’re burning the candle at both ends, i.e. working full-time, have family commitments and trying to update your blog as often as you can, or if you’re simply struggling to find good topics to write about, consider dropping your blogging frequency, you might just benefit greatly!
So, can you think of any other good reasons why you should reduce your blog publishing frequency?