Hey peeps, you’ve probably heard by now that one of the most obvious ways to succeed with your blog is to provide ‘incredible value’. Incredible value meaning providing exceptionally useful content, going above and beyond, creating content that your blog readers are going to love reading and keep coming back for more of in the future! After all, content is King right? So Bill Gates and just about everybody else agrees on these days.
Yes content is king, but not any old content.
Quality content is King, that’s if you actually believe that content is truly king in the first instance, do I? Hmm… I’ll leave you guessing on that one.
But providing value doesn’t just mean ‘creating epic content’ in a blog post and doing nothing else… Does it?
No it doesn’t, so below I’ve compiled for you 6 powerful ways in which you can provide incredible value to your blog readers, so let’s dive straight into today’s content.
#1. Help Your Readers Solve Problems
This is the ultimate method of ‘providing value’. It’s easy, you simply help your readers with their problems, what ever that may be.
OK that’s probably a lot easier to suggest than to actually do.
But the majority of people that come to your blog for the first time are there for one thing only, and that’s not to shake your hands or to get to know you better, sorry to be the barer of bad news here, but they’re on your blog to find answers to their problems.
So that being said, you have to create ‘problem solving content’ for your readers as often as possible, you have to be a problem solving blogger. So next time you sit at your computer ready to bash out your next epic blog post, just ask yourself this;
“How is this post I’m about to construct going to benefit my readers?”.
If you’re creating problem solving content already, that’s great, but is it working? If you’re not sure, you need to investigate this further.
So how do you figure out whether your content is helping your audience or not?
There are two ways to do this, the first method is to engage with your readers, find out what it is they need help with. You can do this by simply asking! Or by going a step further and adding an ‘ask’ feature or ‘question and answer series’ to your blog posts.
This really works, I’ve only just started doing this myself with ‘Ask Fabrizio Q&A series‘, already I have a few questions which people have emailed in wanting answers for.
But seriously, you need to have a connection with your community to understand their needs better, you simply cannot guess and write.
The second method is to look at your metrics (Google Analytics or what ever you’re using these days). See what pages within your blog your visitors are landing on, see where they’re coming from and whether they stay long enough to appreciate your content or not.
This process takes time I know, it’s not a quick process, but the better understanding you have of your audiences behaviour and needs, the better you can cater for them and help them find answers to their problems.
Study the comments section of your blog posts. If you’re replying to most comments as you should be, you should have a reasonably good understanding of your audiences needs, just by reading the comments folks are leaving, types of questions they’re asking, or problems they’re having.
A great tool I love to use in addition to Google Analytics is Clicky realtime analytics. You can learn more about this tool here (aff). I’ve been using Clicky for about a month now, but the metrics are amazing, the premium package offers heat-maps, you can track every single visitor and every action they take on your blog and a lot more, really worth taking a look?
#2. Show Your Audience What’s Working For You, And What’s Not (Be transparent)
Transparency in blogging and online entrepreneurship is what get’s you winning people’s trust.
People can relate to real facts, plots, methods, strategies, case studies that they can see is working for somebody or not!
It’s often too easy to create content that ‘tells’ people what they should be doing, but the thing is that most people can read that kind of crap on practically any other blog out there, they don’t want to be told, they want to be shown, so let them see for themselves.
So how do you become transparent in blogging?
It’s simple, be honest and show your audience what’s working for you and your blog or online business, and show them what’s not working too!
It’s not always about writing how successful you are, people will appreciate your honesty and maybe even relate to your failures too. They’ll feel more comfortable in maybe sharing with you their own stories of success and failures as well.
Here are some ways to be transparent in blogging.
- Create case studies (Both relating to your success and failures)
- Publish and share your honest income and traffic reports (optional)
- Create good honest online reviews, based on user experience.
- Share or incorporate personal stories that your readers can relate to in your blog posts.
#3. Use Other Platforms To Distribute Your Value
When it comes to creating amazing high-value content, it doesn’t mean you should just resort to creating blog posts and use nothing else.
I see a lot of bloggers sticking to ‘good old fashioned blog posts’, often bashing out 4,000 or 5,000 words and doing nothing else! That’s all good and well, but it’s pretty boring if you ask me…
Your high-value content should come in all types of mediums, I personally love to use slide presentations, videos and eBooks myself, but there are plenty of other platforms you can be utilising to distribute your content on, both online and offline.
I simply love how Jon Loomer over at JonLoomer.com provides an audio version of his post, to accompany each and every blog post on his blog. I think that’s a fantastic idea and one which I’m seriously thinking about doing myself in the future.
The internet is a vast space, so make use of effective content marketing tools and platforms to help you create impeccable value, and drive visitors to your blog, where they’ll find even more value, subscribe to your blog and become regular visitors.
#4. Just Be There
If you do nothing else I’ve shared with you in this post, just do one thing for me. Be there for your community.
Often bloggers preach about creating value and being there for their community and readers blah, blah, blah, but they themselves are often far from being anywhere near practicing what they preach.
I can name you half a dozen bloggers I know that get a ton of comments on their blogs, yet they’re nowhere to be seen amongst the comment section themselves. I see questions left unanswered, it’s not good practice in my opinion, although it’s an opportunity for other commentators to give answers and add value.
If you’re going create value for your blog community, that also means putting yourself in front of your audience and being there for them too. Being ready to answer their questions, being there to help them solve what ever problems they might have, even if you can’t solve all their problems, you just have to show them that YOU ARE HERE FOR THEM! Like I am here for YOU.
#5. Reach Out!
How often do you reach out to a member in your community to ask how they’re finding things on your blog, or to ask whether they’re enjoying the content you’re providing them. Or to simply ask them if there’s anything you can help them out with?
Probably not that often right?
When someone new comes to my blog and leaves a compelling comment, I’ll almost always head over to their blog to see what they have to offer, if I like it, I’ll read a post and add a comment.
In addition, I’ll occasionally also reach out to them via email, get to know them a bit better, thank them for commenting on my blog, and tell them if there’s anything that I can do to help them with their blogs or online ventures, they can just get in touch with me.
When someone new signs up to my email newsletter even, I’ll do the exact same thing, get in touch via email to introduce myself and ask if I can be of assistance, not always though, but just now and again.
I don’t ever want to give the impression that when someone signs up to my list, they’re just going to become part of another boring email list and get some free eBooks in the process. I want them to feel as if they’ve signed up to become part of a great community, and to gain valuable knowledge that will help them with their blogging business.
Creating value for people on your blog doesn’t just mean giving them all the good stuff for free, like content, eBooks and services etc! It also means being a valuable person… That’s YOU, you’re that valuable person.
It means being somebody that folks in your community can come to when they really need you, someone they can depend on, rely on no matter what! Do you not agree?
Blogging isn’s blogging, if you can’t let your personality and usefulness shine!
I believe that the above two last tips will really help you to connect and forge stronger relationships with your blog readers, so do it!
#6. Be Everywhere (Blog Commenting, guest blogging…)
Lastly, providing value isn’t just restricted to your blog or the platforms that you use to distribute content with, you can also provide value on other blogs, in the form of blog commenting and guest blogging…
I have started to put a lot more emphasis and thought into blog commenting myself, and it’s really helping me to connect with a lot of new people in my niche, as well as helping me to drive traffic AND grow my blog community.
I had the immense pleasure of connecting with Sylviane Nuccio from SylvianeNuccio.com here on my blog for the first time a few days ago. She left a great comment, and in that comment one of the things she wrote about was:
“…The reason that I’m here is because I’ve seen you everywhere lately, on blogs other than mine, that is…”
She’s right, I’ve been commenting on a few extra “great blogs” as of late, and trying my best to add some value to conversations over on those blogs, in the process I got to make some new friends. That’s the power of blog commenting!
OK, enough ranting from me, let’s do a quick recap.
To create value consistently for your blog community, you need to:
- Help your readers solve problems, or at least try to help them best you can! Create “problem solving content”.
- You need to be honest and transparent with a lot of things you share on your blog, whether it’s a review or a case study or income report, transparency works.
- You need to ensure you’re using all available platforms to help you distribute your valuable content to your audience, not just your blog.
- You need to just be there for your community, always.
- You need to occasionally reach out to people in your community, tell them, show them you’re willing to help them if they ever need you.
- You need to be seen providing value not just on your blog, but other blogs and their communities as well, through smart blog commenting and guest blogging.
So folks that’s all I have for you this week, I do hope you’ve enjoyed reading this post and that it’s motivated you in some way to get out there and create even MORE value on your blog, and on other blogs, and through various content platforms, and through blog commenting, all for your audience.
If you can be seen as someone that provides great value and resource in your community, you’re going to win and be successful with your blog.
Please do leave me a comment below, I’d love it if you could add value to this post by sharing your own tips, thoughts and ideas for creating value for your blog, what is working for you? Do share…
Happy Christmas To All My Readers!
Just a quick note before I sign off… This is the last post I’ll be publishing this side of Christmas. I want to wish you all a very Merry Christmas from me and Team Van Marciano here in wet and windy England, the next blog post will be on the 29th of December, and that will of course be my personal review of Maxwell Ivey’s, The Blind Blogger’s eBook, “Leading You Out Of The Darkness Into The Light”, keep an eye out for that one.
All the best and enjoy the festive celebrations, I appreciate you all.
Your blogging friend – Fabrizio Van Marciano
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