A while back I shared with you some great tips for creating a powerful lead capture page using WordPress. In this post I want to share with you some super smart ways to effectively promote and drive traffic to your lead capture page, to increase email opt-ins.
So you’ve worked really hard to create the best lead generation page possible for your blog. You’re using a clean and attractive design, your copywriting is top notch and you have an enticing incentive to give away to people who sign up to your email list, you’re ready to rock and roll…
But then a few months pass by and you’re still waiting to see any real significant traffic to your email landing page, or even to see anyone other than your friends and families signup to your email newsletter.
What’s going on, why aren’t people signing up?
You quickly check your Google Analytics only see that in the last few months gotten very little to almost no traffic to your lead capture page… not a great start after all huh?
So you’ve figured out that traffic to your landing page sucks, and your conversion rate is a big fat zero, so what can you do about this?
You can start doing some promotional work for your landing page, that’s what you can do. And to help you I’ve got 9 super smart ways to get you on your way.
How To Flood Your Lead Capture Page With Targeted Traffic!
#1. Make sure your blog content doesn’t suck! – You know the golden rule in blogging, create high quality, useful, relevant and compelling content always, because quality content is the first and most important incentive you can provide to get people signing up to your email newsletter. If your content sucks, or is non-factual, full of typo’s, spelling errors and appalling grammar, no body or very few people will want to sign up just to receive the same old garbage through their email inbox, I’m sorry to put it to you bluntly.
#2. Use your guest blogging author box – Chances are you’re already guest blogging on one or two authority blogs to get exposure to your blog, great! because one good way to promote your lead capture page would be to link to it from your guest post author box. Make sure you’re doing it right though, make your links appear natural using-call to-actions.
You can also add a brief description to let folks know what your lead capture page is about or offering. Here’s an example of what I would use in my guest post author box!
If you’re a regular contributor on any particular blog, you might also be able to add a no-follow link to your lead capture page from your guest post content. I know a lot of bloggers don’t like placing external links inside their guest post content anymore, but if you’re going to try this, just make sure its OK with the blog owner first.
#3. Social Media Profiles – OK so my third tip for promoting your lead capture page is? Adding the URL of your landing page into the ‘about’ section of all your social media profiles, not just one or two like most people set out to do, but all of them! Here’s a list of places where you might want to add your lead capture page URL –
- Facebook business page about section, at the start.
- Facebook personal profile about section.
- Twitter profile bio
- YouTube Channel links.
- Google Plus Profile (Links section and ‘Story’ section).
- LinkedIn contact details (websites) Also if you have an incentive such as an eBook to giveaway to people who signup, consider adding it to your ‘publications’ section in LinkedIn.
- Pinterest image upload: Upload an image of the cover of your eBook, add a unique description and a link back to your lead capture page.
- The list doesn’t end here… Find all the social media profiles you’re active on and do the same for them, including any blog network profiles that you have.
#4. Business Cards – Business cards are an ‘old school marketing tool’ but yet can still serve a valuable purpose even today. These days almost everyone use smartphones and tablet PC’s to share contact details, but how about creating some cool business cards with your lead capture page URL and incentive printed on them. They’re ideal for handing out at blog meets, conferences, social events, etc. Heck you could even snap shot your business card on your phone and email them out to peeps who are interested!
#5. Create a YouTube Video – Want to impress your blog readers and put a friendly face to your name? How about creating a cool intro video welcoming people to your blog or landing page, and explaining to them the benefits of signing up to your email newsletter? Video medium is a very personal and powerful way to broadcast your message to your audience.
#6. Create Your Own Set Of Banners – OK so my 6th suggestion for helping you to promote your lead capture page effectively is?… Create and use some eye-catching advertisement banners.
Creating your own graphic banners is really not that hard to do, you don’t need to have a degree in creativity that’s for sure. All you need is a really nice background, some fancy text, an effective call-to-action button or message, and an image of something related, i.e. your free product that you’re giving away as incentive. Perhaps your eBook cover could be featured on your banners.
You can use a free photo editing software like PhotoScape to help you. Check out the square banners in my sidebar for some inspiration, I created them myself. If you really become stuck click here to see how I can help you.
#7. Create a SlideShare Presentation – Here’s another awesome tip. If your freebie incentive is an info-based product such as a PDF eBook, how about taking a section of that eBook and converting it into a SlideShare presentation?
You can then add a link back to your lead capture page from inside your presentation! Your last slide could have a unique message saying something like ‘if you’d like to get exclusive access to more tips on this subject please go to…’ >> followed by the link to your opt-in page!
#8. Organize a Blog Contest – Blog contests are great crowd pullers and attract a lot of social media attention, they’re fun, rewarding and most importantly they help bring your tribe together. A great blog contest can go viral quite easily, especially if the prize is right!
Consider creating a blog contest using something like RaffleCopter. As for the prize, usually you’ll have to put your hands in your own pocket to pay for a decent enough prize.
However if you have a product in mind, it might be worth contacting the product owner or creator to see if he or she would be willing to donate a product as a prize, in exchange of course for some additional exposure to their product or brand! If not then you’re going to have to cough up the cash for it, but don’t despair, consider it as cost effective marketing!
If you don’t want to go and chase after a suitable prize, cash/money prizes usually works just as well, and most people have a PayPal account these days.
Now once you have your prize and contest page in place, make the only way to enter your blog contest being through email opt-in, so that means directing your participants to your lead capture page first, and then direct them back to your contest signup page once they’ve signed up.
You can usually do this quite easily through your email marketing service provider, who ever that may be.
#9. Forum Marketing – My 9th tip to promote your lead capture page is to use online forums or ‘forum marketing’.
Forums are like busy hives on the interweb, they’re where people like to congregate to talk and share things they love. Forums provide you with the opportunity to connect with thousands of readers and like minded people, people who are interested in the kind of stuff you have to share. I hope that you’re already using one or two of them.
Here are some very simple ways to use Forums to promote your lead page:
- Add the URL of your lead capture page in your forum signature box, fairly easy and straight forward to do, however if you’re new on a specific forum, you usually have to reach a certain criteria before you can have a forum signature, such as ‘comment on a minimum amount of posts’ or have had to be an ‘active member for more than a set amount of time’.
- Create a new thread and share the insights of your free incentive / eBook. Don’t be afraid to do this either, there is usually a section for recommending stuff and you might be able to add your incentive and a link back to your lead capture page from your thread.
- Be a helpful forum community member. This is very important, don’t just promote your own stuff and do nothing else. Be sure to be seen as someone who’s helpful and invaluable to others. Answer questions and try to help others solve problems.
So there you have it peeps, those are my top 9 lead generation marketing tips to help you drive more traffic to your landing page and boost conversions.
If you’d like to share a few more tips with me and the readers of course, please feel free to reach out to me and mention them, I’ll be sure to add them to this list.
P.S – I just want say quickly remind you all that I use an amazing plugin called the Thrive Content Builder plugin to build my custom lead generation pages, you can check it out here.
Enjoy and happy blogging peeps.