A while back I shared with you some top tips for creating a powerful lead capture page in WordPress.
In this post, I want to share with you some super smart ways to promote and drive traffic to your lead generation page.
So you’ve worked really hard to create the best looking lead generation page for your blog or website.
Your landing page has a clean and attractive design, your copywriting is top notch, and you have an irresistible incentive to give away to people who sign up to your email list.
You’re ready to rock and watch your email conversions go soaring through the roof, right?
But then a few months pass by and you’re still waiting to see more people signup to your email offer.
What’s going on, why are you only getting a few measly signups?
You check your Google Analytics data, only to see that in the last few months, you’ve gotten just a few visits to your lead capture page.
You now know the reason why you’re not getting many sign ups… not a great start after all, huh?
So you’ve figured out that traffic to your landing page sucks, and you need to do something about it fast because, without traffic, your conversion rate is going to remain at a big fat ZERO!
What can you do?
Well, you can start doing some good old fashioned landing page marketing and promo work, that’s what you can do.
And to help you along, I’ve got 7 super smart ways to get you on your way.
Are you ready? Let’s do this!
How to flood your lead generation page with targeted traffic!
#1. Make sure your blog content doesn’t suck!
You know the golden rule in online content creation, always create high quality, useful, relevant and compelling content. Because quality content is the first and most important incentive you can give to get people interested in signing up to your email list.
If your content sucks, very few people will want to sign up.
Whilst ensuring your content offers nothing but incredible value to your readers, you also need to ensure it’s not full of factual errors, or spelling mistakes, and appalling grammar.
Check out these blog posts to learn how to create AWESOME content that your readers will love –
#2. Add a CTA box at the bottom of your blog posts (or footer section)
If your content doesn’t suck, then you’re ready to start driving people to your lead capture page.
Make sure you have a powerful CTA box displayed at the bottom of your blog post, or the footer section of your blog, asking for people to join the party.
One particular blogger and marketer that does this very well on their blog is Pat Flynn from SmartPassiveIncome blog. Check out his website footer CTA subscribe box below.
#3. Make better use of your guest blogging author box
Chances are you’re already guest blogging on one or two authority blogs to get exposure to your blog, and to help you explode your email growth, right?
A great way to promote your lead capture page would be to link to it from your ‘guest post author box’.
Make sure you’re doing it right though, don’t just use keyword anchor text links.
Instead, use proper call-to-actions. For instance, Click here to… or, Check out… and so on.
You can also add a short description to educate folks about your lead capture offer. Here’s an example of what I would use in my guest post author box!
Did you enjoy reading this guest post? Fabrizio Van Marciano is a passionate blogger, avid web designer and the creator of the Ultimate Blog Planner. Click here to become a smarter blogger.
If you’re a regular contributor to any particular blog, you might be able to add a no-follow link to your lead capture page from within your guest post content.
I know a lot of bloggers don’t like placing external links inside their guest post content, but if you’re going to try this, just make sure it’s OK with the blog owner first.
#4. Drive traffic from your social media outlets
When it comes to promoting your lead capture page using social media, there are over a dozen ways to do it.
I’m not going to cover them all here, but, here are some of the very basic things you could do right now to start driving traffic to your lead generation page from social media.
#1. Add a ‘Signup’ button from your Facebook business page. See image below.
#2. Link from your YouTube channel page. See image below.
#3. Link from your Twitter profile homepage. See image below.
#4. Link to your lead generation page from your LinkedIn profile. See image below.
#5. Add a link from your Instagram profile. See image below.
Of course, if you have a lot of other social media profiles, for instance, Pinterest, SnapChat, Periscope, Google+ and so on, you can also link from those as well.
#5. Add signup page URL to your business cards
Pretty self-explanatory stuff really, though, most bloggers and marketers wouldn’t think to promote their lead capture page using business cards.
I mean, what use could that be?
Well, let me just say that I attend at least half a dozen business conferences, blog meets and social media events each year around the UK. And as you can imagine, business cards with my signup page URL on the back of it have been pretty effective when handing them out.
If you’re attending business events regularly too –
- Make sure you HAVE some business cards ready.
- Make sure your signup page URL is clearly printed on YOUR business cards.
#6. Create some high-quality banners
How about creating some really cool, eye-catching banners to use in your blog to promote your lead capture page?
It’s not hard to do, seriously. You don’t need to have a degree in graphic design either.
There’s plenty of free tools you can use to create simple but professional looking banner graphics for your site.
Check out this post I wrote about creating featured images for your blog posts. The process for creating banner graphics is exactly the same, using the same tools.
#7. Create a useful SlideShare presentation
SlideShare is an awesome content marketing platform, and when used effectively, can really help you boost traffic to your lead generation page.
All you need to do is create a really nice, and useful, presentation. You can then use the last slide in your presentation to add a unique message saying something like;
‘If you’d like to get exclusive access to more tips on this topic or subject please go to…’ >> followed by the link to your opt-in page!
The more relevant and valuable your presentation is, the more chances you’ll have at driving visitors to your lead generation page and convert them too.
Wrapping things up
So there you have it peeps, 7 simple tips to help you drive more traffic to your landing page and boost conversions.
Once you’ve done this, you can start monitoring your landing page traffic, and even set some goals in your Google Analytics to help you fine tune your landing page and increase conversions.
Best of luck.