Since the demise of WebMeUp, for some time now I’ve been searching for a powerful alternative SEO software.
WebMeUp was perfect, affordable, simple to use and provided me with all the tools I needed to fine tune my SEO efforts. I loved the backlink analysis tool in WebMeUp the most, thankfully though WebMeUp hans’t stopped offering this particular service and i’m still able to use this independently.
About a month ago I discovered Positionly. I’d already heard a lot of great things about them before, and so I decided to give it a try to see what it had to offer.
Since signing up, I’ve been logging in on a daily basis to make use of all of the cool tools and features the software had to offer. At the time of writing this I’m signed up to their Bronze plan which costs me a cool $19 per month, however I am considering upgrading to their Silver plan in the new year (2015).
Anyway, having been using this software for a while now, I think I qualify to write a decent enough little review about it, so this is my personal and completely unbiased review of the Positionly SEO analytics software.
I’ll be looking at the cost, features, pros and cons, and I’ll be telling you whether I think Positionly is worth your time and money or not.
What Is Positionly
OK so let me start off by being clear about what Positionly is. Positionly is a simple to use SEO software which will enable you to monitor daily changes, monitor competitors, measure your SEO performance to help you improve your search engine rankings.
The software dashboard in Positionly boasts a modern clean design and layout, and navigating around the features is a pleasurable experience, top points there Positionly.
So how much will using Positionly set you back? Before I dive into the price plans, you can trial Positionly for 14-days free of charge, and explore all of the tools and features. After that, if you like the software and think it will be a valuable tool in your arsenal, you can sign up to one of their monthly plans as shown below.
600 Backlinks Monitored
$19 / month
5000 Backlinks Monitored
$49 / month
35000 Backlinks Monitored
$99 / month
In addition to their monthly plans, you can also signup and purchase 6 months worth of use in advance (6 month plans), saving you 15% off per month. See the price chart below. This makes Positionly competitively affordable, compared to a lot of other services on the web.
6 month plan, save 15% off
$16 / month
6 month plan, save 15% off
$42 / month
6 month plan, save 15% off…
$84 / month
In addition to these monthly and 6 month plans, larger companies are also able to sign up to the Positionly Platinum plan, which allows businesses to cater for their individual needs. The Platinum plan offers unlimited backlinks monitored and users.
Tools And Features
OK so now we’ve looked at the price plans with Positionly, hopefully you’ve figured out whether it’s affordable for you or not. Lets now take a look at what you get for your money, here’s a full list features.
Features in Positionly SEO Software
Ranking Tracker – The ranking tracker feature in Positionly allows you to monitor your search engine positioning, with daily changes and results.
How many keywords/phrases you can keep track of depends on the plan you decide to take out, but essentially, this is a very useful feature to help you better understand what’s going on with your keywords, and therefore help you improve your rankings, to get more organic traffic from search engines.
Plus with Google Analytics integration you can view your traffic data within your Positionly dashboard. You can also track rankings on multiple search engines, including Google and Bing. In addition you can also track rankings in different countries/territories.
The ranking tracker is one of my favourite features in Positionly.
Competitor Analysis – If you want to keep track on what your blogging competitors are doing, and stay ahead of the game in your industry, the competitor analysis tool will help you monitor your competitors rankings, and compare them alongside yours. This is very useful, as you can then make adjustments to your strategy to improve your performance over your competitors.
Backlinks Checker – Another useful feature in Positionly, and no SEO tool would be complete without one, is the backlinks checker.
WebMeUp, before it became none existent, had a great backlink profile tool included in it’s software, one of the features greatly missed in the Positionly software is a link penalty risk factor score, or something similar.
WebMeUp’s tool used to categorise links into 4 categories (trusted, neutral, suspicious and dangerous). The backlink checker in Positionly however gives you a link-quality pie chart, splitting these into three sections, (low, medium and high quality links).
The links reports generated provides data on the date links were established, quality of the links, source, target, anchor-text, follow type (no-follow or follow) and country.
Once again depending on the plan you take out, there are limits to how many backlinks you can check. The Silver plan however should be ample enough for most intermediate bloggers.
Website Optimisation Grader – For your on-site efforts, this feature enables you to analyse common problems with your blog posts and pages, and prompts you to take action and make changes, to overall improve your site’s SEO score, or make your blog more SEO friendly if you like.
Automated Reports – Allows you to create and export customised and branded reports for your clients or your own use.
White Label – A great little feature which allows you to customise the Positionly application to seamlessly match your company’s image.
Mobile Ready – If you love keeping tabs on your SEO performance whilst being on the go, the app is mobile ready, and available for both iOS and Android.
Currently I’m using the app on my iPhone and whilst it doesn’t provide me with all the data of the desktop app, I can still keep tabs on my rankings whilst on the go, very cool and useful.
OK folks so those are the key features within the Positionly dashboard, the ranking tracker has to be my favourite feature, and of course the mobile app.
The Ranking Tracker is pretty accurate as well, and with daily changes and reports, I’m able to use the data to fine tune my search engine marketing strategy to better improve my SE performance.
Pros And Cons Of Using Positionly
OK so let me share with you some of the things I love about using Positionly, and some of the things I don’t love so much.
- It’s simple to use, user friendly
- It’s affordable, from just $19 per month, and even to upgrade at $49 per month it’s still cost effective. Plus you get 14-days free trial.
- Attractive clean user interface, it’s easy to navigate around, and I believe the UI is about to get a makeover soon. (User interface has had an overhaul since writing this review)
- Useful features and add-ons.
- Mobile app available for iOS and Android, allowing you to keeps tabs on your SEO on the go.
- Customisable reports
- Automated reports
- Frequently updated SEO and inbound marketing blog, filled with advice and knowledge.
- This isn’t really a con, I hate using the word con in any case. This is more of a personal preference. I feel that the backlinks checker feature could be a little more refined. It would be great to have the ability to view backlinks by domain only, or by Google PR or Alexa rank. I know in most cases those metrics aren’t important anymore, but it would still be cool to have.
Positionly Review Conclusion
The great thing about Positionly is that it’s so simple to use, it’s clean and nothing is over-complicated, that’s a big selling point in my opinion, and these days, everything’s about simplicity and being ‘user friendly’.
The features are great too, everything you could possibly want from an affordable SEO software, with the exception maybe that I personally miss some additional tools in the backlinks checker feature, but hey, that’s just me.
So let’s round up the benefits very quickly.
Positionly is simple to use, it has a great UI, it’s affordable, it’s feature packed, the software also boasts an information packed blog that’s regularly updated, and you can get to try Positionly for 14-days completely free before you commit.
I love it, I love being able to access these readily available tools quickly, and also on the go with the dedicated app for my iPhone.
Would I recommend Positionly?
Of course. I’ll certainly continue to use it myself for the time being, as I said I’m looking to upgrade plans in the new year.
I give Positionly a well deserved 4 out of 5
Over To You!
I do hope you’ve found this Positionly review somewhat useful, I have been as honest as I can, I’ve used screen captures from my own account and my own images, just to prove that I’m actually using this software, and finding it useful for my online business (blog).
Do let me know your thoughts, are you currently using Positionly yourself? Or are you interested in giving Positionly a try after reading this little review?
What SEO software are your currently using now? Leave me a comment below as always.
Thanks for reading.