I hate to remind you folks, but the new prospective year is just 8 weeks or so away! Goodness, where has 2014 gone?
Yep, 2015 is fast approaching, and I bet you haven’t even thought about planning your blog strategy, or thought about your goals and objectives, or even thought about what projects you’ll be undertaking in the new year.
I know what you’re thinking, you have plenty of time to do this. Really! Do you? Hmm I’m not so sure, and if you’re thinking of waiting until January to start planning, can I ask why?
I’ve already begun planning for 2015 myself, I’ve not planned everything of course, but I’ve made a pretty good start.
Anyway I thought I’d write a post sharing with you some of my own blogging strategies, goals and objectives for Magnet4Blogging for 2015, so if you’re reading this, hopefully you’ll be inspired to start thinking about your own plans for your blog, before 2014 is really gone.
In addition, I’m also also going to share with you some tips on how to plan ahead, and recommend some tools that you can use to help you plan your blog strategy for the new year, and also some recommended further reading to really fire you up.
OK so grab your favourite beverage (I’m currently hooked on Peppermint tea), and let’s get planning for 2015!
My 2015 Blogging Strategy
2014 was a darn good year, and as far as creating content went, I more or less stuck with writing 2 to 3 posts per week. My aim for creating blog content is to either continue writing the same amounts of posts, or drop the frequency down to 1 amazing post per week. I’m sure I’ll make a decision by January 2015.
If I aim to write 3 blog posts per week, usually 1 of those posts will be a MVP (massive value posts), and can take up most of my time to put together, as they’re usually anything between 2k and 3k words long, which is why I’m considering dropping the frequency to 1 post per week.
I am also looking to hire someone at some stage in the early part of 2015 to assist me with content creation, probably around the end of March time. If anyone reading this is genuinely interested in becoming a paid writer for Magnet4Blogging in the new year, please do get in touch with me with your details.
Committing to writing frequency
I won’t commit myself to writing anymore than the prescribed number of posts outlined above, reason being is that I don’t want to exhaust all of my resources too quickly, or worst still, end up sacrificing quality for quantity. Writing a post daily is just not practical for me neither at the moment, especially with having other commitments going outside of blogging.
So what’s your content strategy for your blog for 2015? Leave me a comment below.
#2. Community Building / List building
Back in June (2014) I made some tweaks to optimise my blog the best I could to increase my email opt-in rate. I started this blog in March remember, and with already 800 email subscribers from my previous blog, (Magnet4Marketing). In July however I deleted almost 700 emails from the list, so currently I have just over 130 subscribers, 30 additional new subscribers gained this year, not great by all counts, but it’s a start.
I will continue to make list building one of my top priorities in 2015, and my goal is to reach 600 subscribers by the end of the year.
I’m also quite active on a couple of blog network sites, mainly BizSugar and JustRetweet as they are my two favourite places for connecting with other bloggers and creating new relationships.
Triberr is still fairly fresh to me, but is proving to be a valuable source of traffic, readers and engagement.
I am putting together a new plan of action based on an idea that will hopefully help me get more people flocking to this blog, and help me connect with more people as well, I’ll reveal more about this closer to the time.
If you’re reading this for the first time and you’re not yet signed up to me email updates, consider getting on board here, you’ll get my awesome 36-page eBook ‘the Smarter Blogging guide‘, plus I do my very best to provide you with useful content always, content that will help you with your blog! I look forward to connecting with you 🙂
So what’s your plan of action for building your tribe and increasing engagement on your blog in 2015?
#3. Blog Marketing And Promotion
Content marketing has been at the forefront of my blog promotion strategy throughout 2014, and I’ll continue to focus on content marketing to promote my blog in 2015. The three areas, or types of content that I’ll be concerning myself with the most will be:
- YouTube and creating video content
- Creating Slide presentations and PDF’s (SlideShare)
- Kick starting a new podcast for Magnet4Blogging
- Creating custom infographics
I’ve not mentioned ‘guest blogging’ because it won’t be something I’ll be doing much of in 2015 if at all. Perhaps I’ll write the odd 1 or 2 posts to help me promote my brand and get some fresh eyeballs on my own content, but that’s about it. I’m going to be more focused on using other platforms, as mentioned above, to distribute and promote content.
Here are some numbers for you. By the end of 2015 I hope to have reached the following:
- Published 50 YouTube videos in total, I currently have about 8 videos on my channel.
- Published 50 pieces of content on SlideShare, currently I have 4 pieces of content on SlideShare
So what are your blog marketing, content marketing, guest blogging and promotional goals for 2015?
#4. Social Media
Currently I’m working on growing my Facebook audience, and I’ll continue to do this throughout 2015.
Facebook engagement has increased notably over the last few months alone for Magnet4Blogging, and I’m getting a little more traffic from Facebook than I did at the start of 2014.
Currently my Facebook posts reach on average 1.5% of my total Facebook fans… Pretty poor show I know, however it’s up from the previous month by a whole 1%, so it’s a step in the right direction I think.
I’ll still make very good use of the likes of Pinterest and LinkedIn, but I won’t be spending too much time engaging on those sites as they’re not really effective for me right now. In any case I’m still learning about Pinterest.
So what are your social media goals and objectives for 2015? Leave me a comment below.
Believe it or not, around 70% of my blog posts aren’t search engine optimised! I kind of ‘half-heartedly’ gave up on SEO back at the start of 2014, so I won’t be going into 2015 with many SEO goals or objectives in mind.
I do use the WordPress SEO by Yoast plugin, but most of the time I don’t make the most of this plugin. Regardless of my lack of enthusiasm for on-site SEO, Google (organic) still remains to be my blog’s top traffic source, however I don’t want that to be the case in 2015, especially with my previous experience of putting all my eggs in one basket… Read this post.
As far as building backlinks and traffic is concerned, I’m really keen on finding alternative and ‘more reliable’ sources, and more over, to turn YouTube into one of my blog’s main traffic sources.
This will take some work I am aware of that, as YouTube is currently locked in at number 13 for traffic sources to my blog, but as I mentioned above in my ‘content marketing and promotion strategy’, I’ll be using YouTube and video content a lot more to promote my blog.
Are you focusing all your efforts on SEO to drive traffic to your blog in 2015, or are you aiming to drive traffic from other sources?
Back in September I released a revised edition of my Smarter Blogging eBook, so far that eBook has been downloaded over 400 times (in total).
I also have plans to revise my paid eBook, ‘Creating Smarter eBooks‘ in early 2015. Since it’s release in March 2014, I’ve sold only 13 copies. With a new revised edition, I plan to properly market and promote the eBook as I should have done when I launched it earlier this year.
In addition to those two eBooks, I’m also working on a brand new eBook altogether, and one that I hope to be able t sell through the Amazon marketplace. I’m anticipating April or May for a possible launch date, however nothing is set in stone just yet. I will reveal more details closer to the date.
Do you have any blog project goals for 2015? Are you working on anything new? Of course you don’t have to share specific details, but let me know whether you are or not!
Magnet4Blogging was launched in March 2014, previously to focusing on this blog I was writing for another popular blog called Magnet4Marketing (now dead).
Of course I’ve not been focusing my efforts on blog monetisation much for this blog, although I’ve been writing quite a few product reviews as of late, and they in-turn have helped to generate some income, however I’ve not properly focused on making any substantial income from this particular blog.
So will I monetise Magnet4Blogging more in 2015?
Over the last few months I’ve been playing around with various monetization methods for Magnet4Blogging, testing the water if you will. I’ve even been playing around with Google AdSense, however, most of the income from this blog has so far been created through affiliate marketing, and from creating online reviews.
In 2015 I’ll continue to add a lot more reviews to the site, I’m aiming to write 1 great review per month, that should be 12 reviews by the end of 2015, in addition to the reviews I’ve already published.
The other idea that I have for monetisation in 2015 is to provide WordPress services, specifically custom WordPress website design, but there’s a lot of thought and preparation needed before making this a reality.
Note: If you have a relatively new blog and you’re thinking about monetizing it, check out this short but useful video I created on my YouTube channel.
What about you, are you currently receiving an income from your blog? What are your plans for making money, or making more money from blogging in 2015?
#8. Self-improvement and learning new skills, moving on from mistakes made
I’ve said this before and I’ll say it again and again… in blogging the learning never stops. I’ve learned so much in 2014 and some of the things I’ve learned I’ve put into good practice.
I aim to read a lot more eBooks in 2015, especially ones that will help me improve my social media efforts, Pinterest marketing and video marketing, in fact I have some great eBooks to read over the Christmas holidays, I’m looking forward to it.
So those are my plans, my goals and objectives, my aims for 2015 for this blog. Now that I have what I want to achieve written down, it’s time for me to get organised and begin filling my diary with targets and deadlines. It is a small mass of mess reading it like this, but at least now I can begin prioritising what’s important for my plan of action.
My final words for you all is?
Don’t wait until January to start planning your blog strategy, do it now, get yourself in the right frame of mind, and when the 1st of January 2015 comes, you’ll be hitting the floor running!
Now… I bet you thought this post was over right? Nope, I said that I wanted to share with you some useful tips for getting yourself motivated for planning your blog strategy for the new year, so here they are.
Tips To Help You Plan Your Blog Strategy For 2015
#1. Write everything down – Your plans, aims, goals, objectives, projects and what ever else is on your mind shouldn’t be left to roll around in your head. Your head is no place to organise anything properly, what you need to do is sit down with a good old fashioned pen and paper (a notebook is better), and write everything down, I mean EVERYTHING!
Here’s an ‘example list’ of some of the things you might want to cover, when planning your blogging strategy for the new year.
- Plan your blog content strategy – Content creation, frequency, types of posts you might want to create more of, etc…
- Plan your community building strategy – Where and how you’re going to connect with new people and drive them to your blog.
- Plan your social media strategy – Which social network sites you’ll be focusing on the most, how are you going to use these sites to promote your blog better?
- Plan your traffic building strategy – How and where are you going to source new traffic from for your blog?
- Plan your SEO strategy – If you’re planning on increasing traffic from search engines, what will your SEO strategy be, what things will you be avoiding, etc?
- Plan your content marketing and blog promotion strategy – What content platforms will you be using to promote your blog? How often will you be doing content marketing? Will you outsource your content marketing or will you do it yourself?
- Plan your blog monetization strategy – What new ways are you going to try to monetize your blog more effectively? If you’re monetizing a new blog, what strategy will you use?
- Plan your ideal projects – What projects do you hope to start or even finish? Are you working on a new product, an eBook or a new web property maybe?
#2. Assess and reflect on your previous strategies, goals, objectives, failures and achievements – What did you set out to achieve in 2014? And how much of what you planned to get done have you actually achieved?
Looking back at your previous goals, plans and strategies, goals you reached and goals you didn’t reach will help you better compile your plan of action for the next year.
#3. Use productivity tools to help you plan your blog strategy – Asides from using a trusty old pen and paper, here’s a list of other useful productivity tools you can use to help you plan your blogging efforts for the new year.
- Evernote (Read this valuable post by Jane Sheeba on ProBloggingSuccess)
- WordPress Editorial Calendar plugin (Read this useful post by Srikanth AN on ShoutMeLoud)
- Google Drive
- HootSuite (social media dashboard)
- Social Oomph
OK… Let’s hear it!
So there you go, hope this post has been useful to you and you’re now inspired and motivated to go and make a start with planning your blogging efforts for the new year. Do let me know your thoughts though in the meantime. Have you started planning for 2015 or not?