I don’t know about you but I get a lot of value from guest blogging, I mean the benefits are massive, one guest post alone can provide your blog with multiple benefits.
Guest blogging for SEO may be dead to some degree, but it’s still a very powerful way to increase exposure and get noticed. It’s a great way to connect with more influential people in your niche, create more leads, generate more traffic and so on. Yep, guest blogging is still by far the most effective way to market and promote your blog online.
If you are running a single author blog up until now and are thinking about turning it into a community, (a multi-author blog) then you’re just in time for this post. Today I’m going to share with you some great tips which will help you build and manage a multi-author blog more efficiently, and on a professional level too.
Managing a multi-author blog is completely different from managing a blog where you are the soul writer, there are some things you need to bare in mind to get the best possible results.
If you’re already getting good results with your blog by being the only author, then you’re going to get much better results after converting it into a community driven blog.
Because people from various corners of your niche will be sharing their own thoughts and expertise on your blog, and whats more, your readers will be getting access to quality content from diversified writers each with a unique voice.
How To Successfully Manage A Multi-Author Blog
Tip #1. Set strong guest blogging guidelines
Writing a firm list of guest post guidelines is the first critical step to starting a multi-author blog. Explain each part very clearly, and make sure that these guidelines are the same for each and every person that is interested in writing for your blog.
Note: There might be a rare case when one of your close friends will request that you void a single rule just for him/her. This could be anything from inserting links inside the article body, inserting affiliate links, inserting 3-4 links in author bio even, but try and avoid making exceptions, and set the same rules for everyone.
Here are some tips for creating firm guidelines
- Your editorial voice – Help your contributors to understand your blog’s editorial voice, and make sure that they are following it throughout.
- Your site’s categories – Make sure that they are writing content for a targeting category on your blog. Publishing a post on social media tips on a health blog will be completely useless and a waste of time, so suggest to anyone interested in guest blogging for your blog to go through your blog’s main categories before pitching their guest post ideas to you.
- Your style – We all have different writing styles on our blogs. Some writers might use short paragraphs on posts, whilst others might use longer paragraphs. Try to explain about the formatting preferences for your blog, and suggest to guest bloggers that they use bullet points, numbers, paragraphs, quotes and other editorial elements in their article.
- Affiliate links – You might allow affiliate links inside the article body or you might not. It’s entirely up to you in this case. My personal opinion is if you choose to accept affiliate links on your blog, then you can encourage more quality articles from industry experts, however be very careful with this tactic, and ensure that affiliate links are kept to a minimum and are nofollow always!
- Us of images policy – Suggest to your guest authors that they use relevant images with creative common license and give credit at the footer of the article.
- Content diversification – These days quality content matters more than ever before, allowing your guest authors to submit poorly written and generic content, a post of 400 words or so will do no justice for your blog. Always ensure that the highest quality content is submitted and a diversified range of content too. For example, allow guest authors to include useful videos, infographics, audio content, slides etc.
These are just some of the guidelines which you can put into your guest blogging rules.
Tip #2. Help writers to manage everything easily
Try to help your authors/contributors by giving them appropriate rights.
Currently I am using Capability manager plugin on my blog. This plugin allows me to give certain rights and privileges to my authors.
Let’s start with this…
1. Login to your WordPress dashboard.
2. Click on Setting > General
3. See New User Default Role in your settings and decide which default role you want to give to a brand new author.
Note: make sure that you have unticked anyone can register box under membership option in your settings. In my experience and I’m sure as with many other multi-blog authors too, leaving this ticked can encourage spammy registrations to your blog.
Now do this…
Install Capability Manager plugin on your blog.
In Users > Capabilities select that particular role (Author in my case).
Now choose what capabilities to give that author, here I’m giving capability to upload files.
If you want to give any additional roles then you can assign each one very easily using this plugin as you can see in the image above.
Tip #3. Keep engagement flowing
The idea of guest blogging is to generate as many returning visitors to your blog, and to convert them into loyal readers.
Your author or contributor has submitted one article on your blog and he or she has left. They may either return to check your blog daily for new comments, or they may come back in a week’s time to answer all of the comments in one go.
You want to encourage your guest writers to visit each time a comment has been left, so to keep the engagement flowing. To encourage this, there are a couple of great plugins you can use, let’s take a look.
The first plugin which I’m going to recommend is called Comment Reply by Admins Notifier.
What this plugin does is when someone leaves a comment on your post, they will automatically receive a notification when there is a reply or comment update on that post.
This is particularly useful for contributors as they are then notified of new comments, which will encourage them to come back, reply and engage further, thus driving returning visitors to your blog.
The second plugin which I would like to suggest is Peter’s Collaboration E-mails.
Now this is a great plugin and I must say it is one of the most essential plugins for any multi-author blog. This plugin will notify guest bloggers about the status of their articles on your blog.
So if you delete, put into draft or publish a guest article, then the author of that article will receive one email notifying them of the current status of their article.
I appreciate that if you are already managing a multi-author blog, you might be already implementing these strategies, if so then a huge round of applause for you.
If you are missing any of the elements above and think it can help you achieve better results with your multiple author blog, then take action mow and make your blog a better place for guest bloggers.
If you’d like to share any extra tips with me then your suggestions would be most welcome, leave me a comment below.
Hope you’ve enjoyed reading this guest post, now let’s make this community better by engaging with people in better way.
Check out this post on WPBeginner recommending some great plugins for managing a multi-author blog.
About the author
This guest post was contributed by Kulwant Nagi from Blogging Cage. You can learn more about Kulwant by visiting his blog here: http://www.bloggingcage.com.