One critical ingredient required for building a successful blog is ‘engagement’. The ability to make the your readers feel connected with you and your content. There is no greater joy than knowing you are serving your readers needs, and that your readers love the stuff you’re regularly putting out on your blog.
Here is a comment that was recently left of one of my blog posts not so long ago:
Hi Fabrizio, thanks for sharing such a wonderful list of tips in a simplified manner. Your post never gives the impression of a ‘lesson’ or a ‘tutorial’, but more importantly the impression that I’m having a simple chat with a good friend who is teaching me something useful. This is called ‘friendly writing’ which you know well. That is why you deserve to advise how to enjoy blogging and make it a big success. Thanks again for sharing this wonderful information with us…
What an inspiring and motivational comment to say the least, that comment was left by Muba Mi on the following post I wrote about making blogging fun again. Thanks a bunch Muba.
Anyway, Muba’s comment inspired me to write a short post on how to make your blog readers feel special and satisfied, like Muba, so let me share with you 9 ways to do just that, let’s get stuck in.
#1. Write in a friendly manner – This is the first important element of making your blog readers feel special. Write as if you’re talking to one of them individually, or as if you’re talking to a small group of people. People tend to listen better and build more trust and are better reassured when they read a useful piece of content that has been written in a friendly manner.
#2. Add your personal touches – This is the second most important element of friendly writing. When you write, add your personal touches to your writing style. Talk about the topic by all means, but also add your own insights, thoughts, opinions and experiences into the mix.
One of the other things I love to do to make my blog posts more ‘personal’ and ‘unique’ is to add a signature at the bottom (see below this post). Not very many bloggers actually do this, but adding something like a signature adds some authenticity to a post and makes it more human friendly I think. I also think that loyal readers can relate to blog articles that have personality, better than posts that just provide general advice to a wide audience.
#3. Make your readers feel as if they’re part of the conversation – You know how important engagement is right? OK, so don’t forget to ask questions, use call-to-actions in your posts, do what ever you can to help promote conversations in the comment area of your blog. Check out the post I wrote recently on how to use effective call to actions in your blog posts.
#4. Put your audience in the limelight – At the end of your article, ask your readers to add and share their own stories, theories, strategies, experiences too. Let them dive as deep as they want, really motivate them to become part of your blog community, make them feel extra special.
#5. Give a shout out to one of your readers – If someone in your audience has left a great comment, or reached to connect with you in some way, give them a mention in your blog post, or reach out to them in an email. Thank them for visiting your blog and leaving a useful comment. An example of giving a shout out to one of your readers is how I mentioned Muba Mi in this post regarding his inspiring comment.
#6. Give something back – This is a very powerful strategy that very few bloggers implement. Give something away with no strings attached, i.e. no opt-in or purchase.
Perhaps give away some useful and exclusive content, or some useful tutorials or a short eBook. Create a dedicated landing page for this and tell your readers how they can access what ever it is you’re giving away for free. In my experience, giving back always pays in the end.
#7. Create more interactive content – Create more content that demands user interaction and engagement such as blog interviews, blog contests, controversial posts, resource articles. Check out this article I wrote a few weeks back to get some ideas on the types of blog posts to create, that promotes engagement.
#8. Reply to comments – Doing something simple like replying to a comment is all it can take to make your readers feel as if they matter, and what they say counts, so make them feel special by replying to comments, don’t ignore comments.
#9. Install the top commentator plugin for WordPress – A great way to make your blog readers feel special is to use the nifty little top commentator widget plugin for WordPress. This plugin allows you to show the top commentators on your blog in the sidebar. You can find out more about this plugin here.
So, what other ways can you make your blog readers feel special? Leave your thoughts,comments and suggestions below as always, have a great weekend.