Before I start, I want to address the emails I’ve been receiving recently with regards to the new look here at Magnet4Blogging.
Some of you have been asking me:
Did I change my theme?
And if I did, why?
Well, yes I did change the theme. I’m now using the Digital Pro theme for Genesis. I was previously using the Rise Theme by Thrive Themes.
Let me explain briefly.
Now it must be said that I still love working with Thrive themes and in particular the Rise theme. I think it’s still one of the best WordPress themes out there.
However this is my business, and on the face of it I felt that I needed something more “professional and cleaner looking”.
No offence to Thrive Themes of course.
2017 is just around the corner, and for my goals and plans for the new year to fit in with what I’m doing now, it meant that I needed to upgrade to more professional looking theme.
I’m trying to make my website MORE appealing to my visitors, and of course to my potential customers in search for my web design and creative services.
This new Genesis child theme fits perfectly I think.
Lightweight, fast loading, secure, responsive theme…
Asides from the theme change, I’ve also been making some other small tweaks here and there to make YOUR expereince here on my site and blog a better one.
The front page is also all-new. The design is part of the Digital Pro theme, with some tweaks that I made via custom CSS.
I’ve tried to keep the same look and feel as the previous homepage, which I originally created using the Thrive Content Builder plugin.
It’s amazing how making just a few modifications to your website, can really help improve the look and of course visitor experience.
I’ve already had some great feedback from one or two of you, so thank you so much!
So to summarise, I changed the theme and made a few modifications site wide to:
- Improve user expereince.
- Improve site performance, security, SEO and page load time.
- Give my business a more “professional look” going into the new year.
- Help me streamline my marketing goals and objectives.
So now I’ve told you the theme I’ve changed over to and why, here’s a quick list of tips, ideas and suggestions for you!
Tips to help you improve YOUR website user experience and boost conversions
- Update your current theme to a much cleaner, mobile responsive theme. Check out this post.
- Improve typography with increased font-size and line-spacing to make for easy-reading.
- Build a custom homepage. If you can’t build one, hire me.
- Improve site navigation.
- Get your visitors to your conversion goal within just a few clicks.
- Remove clutter from your sidebar, or remove your sidebar completely if it’s not doing anything.
- Create some breathing space around your content elements, another reason why I chose the Digital Pro theme.
- Select your website colours wisely. Try sticking to three or four tones, for instance this site uses red, black, charcoal and white.
- Make your front-page and blog design consistent with the rest of your site, i.e. sales landing pages, email pages, membership pages etc.
- Improve your call-to-action messages inside buttons.
- Showcase your primary call-to-action button, make it a different stand-out colour like “green”.
- Reduce number of pop-ups on your site.
- If you are the face of your brand, make sure your “mug shot” is on the homepage, sales pages etc. And make sure you’re smiling.
- Remove or minimise unimportant links from your landing pages, sales pages and product pages.
- Use more words like “You” and “Your” instead of just “I”. Make your visitors feel part of your establishment.
- Make effective use of your “Above the fold” section, both on the homepage and inside your blog posts.
- Make the opt-in process for your visitors simple.
- Make your incentive or offer simply irresistible.
- Make your blog content readable, avoid big fat chunks of texts tightly packed together.
- Do split-testing for your landing pages.
- Do split-testing for your headline titles.
- Avoid using lame and “over-used” stock photography, cook up your own images using your smartphone or digital camera.
- Add videos to your sales pages, product description pages and blog posts. This study suggests that videos can increase conversions by a whopping 80%.
- Diversify your content on long-form posts.
- Make it easy for your visitors to contact or connect with you.
- Use social proof where possible.
- Show off your subscribers, social fans count. Use something like “Join 20,000 fans…”
- Show visitors where you’ve been featured in with “As See On…” banner. Like the one on the front of this website.
- Showcase the most popular blog posts on your blog, the ones with lots of social shares, comments etc.
- Consider adding a “Live Chat” feature to your ecommerce pages.
- Remove any conversion crushing elements, banners of instance that forces your visitors to leave your site or blog.
So there you have it, I hope this list will keep you busy for now.
I’ll keep updating this post in the future and adding more tips.
If you want to share some tips of your own, please fire away in the comment section below as always.
If you want to ask me a question about the Genesis theme I’m using for my website, or anything else, please leave me a comment also, or get in touch with me via this page.
If you need help with your website design, development and branding, I can you. Click here to make a start. Let’s have a friendly chat about your ideas, goals and inspirations.