So you’ve got a really great product ready to start shipping out. You have a beautifully designed sales landing page and you’re ready to start your marketing and promotion campaigns.
Some time goes by and you don’t make very many sales, in fact your conversion rate really sucks, despite your best efforts to try and get word out about your hot new offer.
You really thought you had everything down to perfection, but now you’re truly disheartened by the results you’re getting.
OK so let’s just assume the following for one second: Let’s assume you’ve done your homework and research, and you know you have a really great product that people are in dire need of.
So why aren’t you making many sales? Well there could be a ton of reasons why, but today I want to highlight 6 critical ones, so let’s dive straight in.
#1. Your sales page design and copy sucks – Take a look at your sales page, does it offer complete clarity to your visitors? Is your message clear enough to them? Or is it confusing and cluttered with tons of gimmicks, widgets, boxes and everything else!
You need to ensure that your copy is compelling enough, and focuses on the “problems” and “solutions”? People want to know what’s in it for them, what can they take away from your offer. Avoid making your copy appear to salesy as well, if there is such a word!
Use quality graphics and images, use bullet points and quotes. Add promotional videos, according to this source, video promotion is 6 times more effective than print and online! So make good use of it.
If your sales page design needs some drastic work or improvements, it’s time to take action.
If you’re designing your sales page yourself, keep in mind three critical things; “Clarity in your message” “cleanliness” and “visual appeal”. I’ll talk more about “clarity in your message” later on.
If you’re unable to design your sales page yourself, consider hiring a professional web designer to do the job for you.
Is your sales page conversion rate letting you down? Here are some possible reasons why.Click To Tweet
#2. Your sales page takes forever to load… – I can’t tell you how many times I’ve experienced this myself. Making your customers wait is seriously bad business, think about it, they’re interested in your offer, but the page is taking so long to load. What happens? They leave without coming back!
According to this author, a 1 second delay in page load time is potentially a 7% loss in conversions.
So if your sales page is taking longer than it should to load, once again you need to make some serious changes.
Ensure you’ve optimised your page well, that means like I mentioned in tip #1: getting rid of any unnecessary clutter, gimmicks and widgets. Optimising your images and video embeds. Find other ways to improve page speed here, and test your loading times here.
#3. Your offers aren’t appealing enough – Take a look at your sales page offer or offers and ask yourself this: Are they irresistible enough to make visitors want to take action and buy?
If not then sit down and think about how you can make your offer(s) more appealing.
Perhaps your product or service is priced too high, perhaps you haven’t added enough compelling evidence that what you’re selling is what people really need (hopefully you’ve done your homework before that happens).
If there’s room for improvements anywhere here, do it! Perhaps you can bundle your offer with another great offer, or restructure the price.
How about creating a sales funnel even? Give something valuable away for free and use it to promote your core premium offers for example.
#4. Your offer is not consistent with your overall message – Again going back to “clarity in your message”, in this instance you’ve got to ask yourself this: Is what I’m offering consistent with the overall message of my blog?
For instance let’s say you blog about increasing blog traffic and conversions, but when people land on your sales page, they find that your offer is about something else entirely.
This mistake is often overlooked when trying to improve your sales page conversion, so ensure your offer or offers are in line with your overall message always.Bloggers: Are your sales page offers in line with your overall message?Click To Tweet
#5. The visibility of your sales page is poor – You might think this is a bit of a generic point I’m making, but seriously though, people spend a lot of time and energy crafting a really great sales page, with great copy and everything else, only to have it buried in amongst the thousands of other pages on their website.
Why oh why???
Make sure it’s visible, so that means linking from every point possible; your main navigation menu, your blog sidebar, in the footer etc.
#6. Your marketing strategy isn’t working – Lastly if your sales page marketing is a bit of a hit and miss, you could be missing out on some real potential.
Stop throwing your money and precious time on doing every single strategy out there that simply isn’t working for you. Instead try and figure out what is actually working and focus more on targeting where your audience is.
Put an effective content marketing strategy in place, utilise video and social media, build and segment a targeted email list etc. Again consider creating a sales funnel starting off with an irresistible free offer.
We’ve looked at just a few of the reasons why you could be struggling to get visitors or subscribers to take action and buy from you. If you have a dedicated sales page that could do with being improved, I do hope that the tips above will serve you well.
If you need any help with creating a great sales page for your product or service, or improving your current one to increase conversions, I’m here to help you. Let’s work together to make something happen. Click here for more information.
Enjoy the rest of your week peeps, and happy blogging.
Fabrizio Van Marciano.