Facebook has been a hit and miss for us over the years.
In 2015 we made the bold decision to shut down our company Facebook page with more than 10,000 fans.
Like CopyBlogger’s excuse, it simply wasn’t working for us anymore.
That being said, we started a brand new page shortly after, and although we only have less than 100 fans at the time of updating this post, the engagement we’re now receiving on our new Facebook page is far better than the engagement we ever had with our old page of more than 1ok fans.
How is this possible?
Simple, we may have fewer fans, but our fans are super targeted and love the content we share.
When it came to promoting our old Facebook page, we made a lot of silly mistakes, like paying money to promote our page to Dick, Tom and Harry and their friends.
We make mistakes in business, and we live and learn from them, right?
Anyhow, this post isn’t about what we did to screw up our original Facebook page, you’re here to learn how to grow your audience on Facebook, so let’s get started.
And the biggest tip is…?
Before I answer that, I want to ask you this…
Are you dead or alive?
What I mean by this is: Are you dead or alive on Facebook?
The reason I ask is because of this –
If you have a business page already set up, and you’re not making damn good use of it, then this post is going to be pretty much useless to you.
You need to be active!
If you want to grow your Facebook fans, you’ve GOT to be active, active, active, that’s the ultimate starting point.
So… The first biggest and most important tip I can give you to grow your audience on Facebook is to become more active on Facebook.
I know what you’re thinking right now:
“But Fabz, I’m already active on Facebook, I post at least a few times each week!”
Really! A few times… Is that all? Shame on you!
You’ve got to be more active than that my friend.
You need to be active every single day, four, five, or even more times per day.
Trust me, this will make a significant difference to the number of new people liking your page.
We noticed when we posted only a few times each week, our posts rarely got a sniff. But when we posted a few times each day, quite the opposite happened.
I know what you’re now thinking;
“Well Fabz, I haven’t got time to be active 5 times per day, 7 days per week on Facebook, I mean what on earth am I going to share on my Facebook page 5 times per day to begin with?”
OK fair enough, but I bet you find time and content to post on your personal Facebook profile 5 times per day! Am I right?
Just saying, it’s all about getting perspective and planning ahead really.
And as for what content to share? I’ll get to that later on in the post.
Here’s an interesting fact.
Did you know that people using smartphones and desktop computers spend on average, 50 seconds engaging on Facebook?
That’s 50 seconds per user! (Source)
You do the maths, then realize how active you SHOULD be on Facebook.
OK so enough of me ranting on about how important it is for you to be MORE active on Facebook, I think you get it by now.
Oh, and just in case you’re sweating at night thinking about where you’re going to find the time to be more active on Facebook, there’s a bunch of really useful social media automation tools you can get your hands on these days.
Again, we’ll talk about what tools are available later on in this post.
OK so let me share with you some of the things we’re doing right now as a company, to help us to grow our Facebook audience.
I appreciate that not everything that we do will work for you or your page too, but if you can take something away and implement it in your strategy, and get the results you want, that’s a good start, right?
8 things we’re doing to grow our Facebook audience right now!
#1. We’re posting something useful every single day, several times throughout the day
I talked about the importance of posting frequently on Facebook above.
The reason why posting frequently throughout the day is so important is so that you can give something for your audience to engage and interact with as often as possible.
And don’t forget that not all of your current fans will be on Facebook at the same time to see your posts.
The frequent activity encourages engagement, and the more engagement you create, the more it will encourage others to like your page and join the party.
Posting frequently is one thing, but you’ve also got to remember to add VALUE for your fans to engage.
If you’re struggling to find content to post every day, and as frequently, there’s a great tool called Post Planner you might want to check out.
You can also create a social media content calendar of your own without having to spend any money. In fact, we have just the thing for you!
Check out our Ultimate Blog Planner workbook with social media templates ready for you to start printing and using.
OK, so below I’m sharing with you a quick overview of our content plan for Facebook over the period of a week. Hopefully, it will inspire you to do the same.
Monday – Share several links to articles from our blog.
Tuesday – Share an inspirational quote inside a branded custom image.
Wednesday – Post a link to a valuable resource or tool with a short description of why it’s useful.
Thursday – Share links to articles from blogs that we follow.
Friday – Create and share a video to promote the latest post on my blog.
Saturday – Post a question, reader poll to encourage engagement.
Sunday – Share an interesting fact or statistic inside a graphic image.
Remember this is just a rough guide to give you an idea of how to construct a content schedule for your Facebook page.
#2. We’re ‘Liking’ and ‘Commenting’ on other posts using our business page
This is not a new strategy, however, I see very few marketers actually implementing this if at all.
We love using our Facebook page as ‘user’ to leave comments as well as to Like other related content on pages we follow.
Not only are we contributing and engaging with other related fan pages and their audience in a valuable way, but we’re also building relationships with them, and promoting our own page as an added bonus.
#3. We understand what types of content get’s the most engagement
Facebook insight is a great analytical tool with lots of features that provide valuable information that you can use to help improve your Facebook marketing ROI.
Be sure to keep an eye out on your ‘posts statistics’ and look at the ‘engagement’ column. Then click to select ‘likes’, ‘comments’ and ‘shares’.
Make notes of things like the time you posted, the types of content you shared, the kind of comments received in each post, to help you fine-tune your Facebook strategy to grow your audience.
We’ve been using this kind of information to help us figure out what types of content to create and share on our Facebook page in the future.
#4. We run Facebook Ad campaigns
Now I know that this is perhaps something you’re very reluctant to do, but when done correctly, a powerful ad campaign can help you improve your ROI. And YES without having to spend a small fortune.
Running super targeted ads is also a fast way to grow your Facebook audience. There’s an excellent post over on Social Media Examiner titled: 6 Tips To Improve Your Facebook Advertising Results, which provides some great tips and insights. You can check it out here.
We’ve had some reasonable success with running ad campaigns on Facebook to increase likes in the past, the lowest CPPL we’ve seen was around $0.05c to $0.06c. You could probably achieve much less than this of course.
I’ve always believed that if you can budget sensibly, running targeted Facebook ads is a great strategy to use to help you grow your Facebook audience, however, don’t depend on it.
#5. We’ve linked our business page from our personal profiles
This is such a simple thing to do, and who doesn’t know how to do this?
If you haven’t already then go ahead and do it, let all your friends know about your page. If it’s your business, let them know you work there. It could encourage them to share it with their friends or even like your page.
#6. We’ve linked our business page to our other ‘active’ social media profiles
I’m very active on LinkedIn, Google+ and Twitter. I post to these sites on a daily basis.
Linking to all my other social profiles lets folks who follow me on those sites to also find me on Facebook.
I also have my Facebook page connected to Twitter in such a way that my updates on Facebook are automatically shared on Twitter. Click here if you want to connect your Facebook pages with your Twitter account.
#7. We use our Facebook business page URL in email signatures
Whether I’m sending emails from Gmail or Hotmail, or an email campaign through our provider MailChimp, our Facebook page URL is always present in our email signatures.
This is useful if you are emailing prospects, connecting with relevant people, clients in your industry for the first time via email, those important folks can choose to follow your updates on Facebook by liking your page.
#8. We occasionally share content on our Facebook page on our profile page
Finally very occasionally, (I can’t stress on occasionally enough) we will share something from our Facebook business page into our personal profiles.
This works great in instances where we might have interviewed someone who we’re friends with, like someone influential in our industry.
Once again, this is a great tactic to do from time to time if you want to encourage some friends that might be interested in liking your business page.
Wrapping things up
OK, so those are just a few of the tactics and strategies that we are using to grow our Facebook audience.
Not all of the strategies above work consistently for us, some tactics require more work than others, but they’re all great techniques to try.
Take a few yourself and apply it to your Facebook marketing strategy and see what results you get.
More tips on growing your Facebook audience, anyone?
If you’re looking for even more ways to grow your Facebook fans, check out this awesome SlideShare Presentation below. It was created by HubSpot highlighting a few other methods that I’ve not mentioned in my list.
Useful Tools To Help You Grow Your Facebook Audience
Right, let’s finish off this post with some useful links to recommended Facebook tools and resources.
I’ve used most of these myself, by the way, chances are you’re already making use of most of these yourself too.
#1. Post Planner – A useful Facebook marketing tool to help you schedule, find relevant and quality content to share and sky-rocket your reach on Facebook.
#2. Facebook Page Promoter Lightbox Plugin – A free (premium version available) plugin for WordPress which enables you to add a pop-up Facebook like box to your WordPress site.
#3. WooBox – A Facebook marketing app that allows Facebook page owners to create powerful contests, sweepstakes, coupons, and more to grow their fans.
#4. HootSuite – The best social media management platform on the web. Almost all of the posts that I schedule on Twitter and Facebook, along with engagement is done through HootSuite, can’t recommend it enough.
#6. Facebook Page Insights – A useful analytical tool that provides insights into business page usage, such as engagement, likes and reach.
Very useful for fine tuning your Facebook marketing efforts. Check out this useful post on KISSmetrics on what you need to know about Facebook’s insight tools and analytics.
There are various other plugins, tools, and services out there you can use to assist you with your Facebook marketing and growing your audience that I’ve not mentioned in this post.
I’ll be sure to update this post again in the future when I do come across more useful tools, tips, and strategies worth using and sharing with you.
Growing an audience on Facebook won’t happen overnight, especially if you’re starting from complete scratch.
You’re going to have to put in some serious work if you want to succeed with Facebook, especially now as it’s considered to be a Pay-to-Play platform.
If you take away just one thing away from this post, let it be this: Posting frequently and engagement are the key ingredients.
Keep up the engagement and ensure you’re providing quality, useful and relevant content at least twice per day, if not a few more times a day consistently.
The very best of luck.
Psst, if you found this post useful, please share the love by sharing it with your friends on social media, we appreciate you!