Hey peeps, a few days ago Magnet4Blogging reached a new milestone.
We reached 10,000 Facebook fans and counting… Woo hoo.
Whilst I know this is probably a minuscule milestone to reach, compared to many more successful folks out there who are probably celebrating their 40, 50 60k fans, I thought it would be cool to nevertheless create a cornerstone post, to share some of my tips and strategies, as well as some tools and resources to help YOU grow your Facebook audience.
So the first thing I want to ask you is this…
Are you dead, or are you very much alive?
What I mean by this is: Are you dead or very much alive on Facebook?
The reason I ask is because of this –
If you have a business page set up already, and you’re not making good use of it, then this post is going to be useless to you.
If you want to grow your Facebook fans, you’ve got to be active, active, active for starters.
So… The first important step to take is to be MORE ACTIVE on Facebook.
I know what you’re thinking, I’m just giving you generic information here. You know to be active right? Then why aren’t you???
The truth of it is that generic or not, folks expect to see their Facebook fans grow, regardless whether they’re making much effort or not, to be as active as they can to help them grow their fans.
Being more active, every single day, four or five times per day even. This will make a significant difference.
I know you’re also thinking; “Well I haven’t got time to be active that much on Facebook, I mean what on earth am I going to share on my Facebook page 5 times per day?”
Well I bet you find time to be active on Facebook for all other activities right? I’m just saying.
According to Tech Insider, people using smartphones and desktop computers spend on average, 50 seconds engaging on Facebook. That’s 50 seconds per user!
OK so enough ranting, let me share with you some of the things I’ve done that’s working for me, to grow my Facebook audience.
I appreciate that not everything that I do will work for you, but if you can take something away and implement it in your business, and get results, that’s a start right?
The Things I’ve Done To Grow My Facebook Audience
#1. Post something useful every single day, several times throughout the day – I talked about the importance of posting frequently on Facebook above.
The reason why posting frequently throughout the day is so important, is so that you can give something for your audience to engage and interact with as often as possible.
Activity encourages engagement, and the more engagement you create, the more it will encourage others to like your page and join the party.
If you’re struggling to find content to post everyday frequently, there’s a great tool called Post Planner you might want to check out.
You can also create a social media content calendar of your own without having to spend any money.
So below I’m sharing with you a quick overview of my content plan for Facebook over a week.
- Monday – Share several links to articles from my blog.
- Tuesday – Share an inspirational quote inside a branded graphic image.
- Wednesday – Post a link to a valuable resource, tool with short description.
- Thursday – Share links to articles from blogs that I follow.
- Friday – Create and share a video to promote the latest post on my blog.
- Saturday – Post a question, reader poll to encourage engagement.
- Sunday – Share an interesting statistic inside a graphic image.
Remember this is just a rough guide to give you and idea of how I would construct a content schedule for my Facebook page.
#2. ‘Like’ and ‘comment’ on other posts using my business page – This is not a new strategy, however I see very few people implementing this.
I love using my Facebook page as ‘user’ to leave ‘comments’ as well as ‘like’ other related content on that I follow with my page.
Not only am I contributing and engaging with other fan page owners, and their audience in a valuable way, but I’m also building relationships with them, and promoting my own page as an added bonus.
Here’s an example of me liking and commenting on another page using my Facebook page. If you’re not doing this often enough yourself, make an effort to.
#3. Understand what types of content get’s the most engagement – Facebook insights is a great analytical tool, with lots of features that provide valuable information that you can use to help improve your Facebook marketing ROI.
Check your ‘posts statistics’ and look at the ‘engagement’ column. Then click to select ‘likes’, ‘comments’ and ‘shares’.
I have been using this information myself to help me figure out what types of content to create and share on my Facebook page in the future.
#4. Run a Facebook Ad campaign – Now I know that this is perhaps something you’re reluctant to do, but when done correctly, a powerful ad campaign can help you improve your ROI. And YES without having to spend a small fortune.
Running super targeted ads is also a fast way to grow your Facebook audience. There’s an excellent post over on Social Media Examiner titled: 6 Tips To Improve Your Facebook Advertising Results which provides some great tips and insights. You can check it out here.
I’ve had some good success with running ad campaigns on Facebook to increase likes in the past, the lowest CPPL I’ve been able to achieve is around $0.05c to $0.06c. You could probably achieve much less than this.
I’ve always believed that if you can budget sensibly, running targeted Facebook ads is a great strategy to use to help you grow your Facebook audience.
#5. Linked my business page to my personal profile – This is such a simple thing to do, and who doesn’t know how to do this. If you haven’t already, then go ahead and do it. Let all your friends know about your page. If it’s your business, let them know you work there. It could encourage them to share it with their friends or even like your page.
#6. Link my business page to my other ‘active’ social media profiles – I’m pretty active on LinkedIn, Google+ and most of all Twitter. Linking to all those social profiles let’s folks who follow me on those sites to also find me on Facebook.
I also have my Facebook page connected to Twitter in such a way that my updates on Facebook, are shared on Twitter automatically. Click here if you want to connect your Facebook pages with your Twitter account.
#7. Use Facebook business page URL in my email signature – Whether I’m sending emails from Gmail or Hotmail, or an email campaign through my provider MailChimp, I almost always use my Facebook page URL in my email signature.
Again this is to let any prospects I’m connecting with for the first time, find me on Facebook. Many of the clients I’ve worked with are now following on on Facebook, which is great for business.
#8. Occasionally share content on my Facebook page on my profile page – Finally very occasionally, (I can’t stress on occasionally enough) I will share something from my Facebook business page on my personal profile.
This works great if I’m interviewing someone who I’m friends with, or perhaps I’ve written a post where I’ve mentioned a few of my influencers and friends.
Again this is a great tactic to do from time to time if you want to encourage some friends to follow you on your business page.
So those are just a few of the tactics and strategies that I’ve been using to grow my Facebook audience. All of those things have more or less worked for me, and many are still working for me today.
If you’re looking for even more ways to grow your Facebook fans, check out this awesome SlideShare Presentation below. It was created by HubSpot highlighting a few other methods that I’ve not mentioned in my list.
Useful Tools To Help You Grow Your Facebook Audience
OK, time for me to share with you some useful resources. Below is a list of useful tools to help you skyrocket your Facebook fans.
Many of these I’ve used myself, and a few like HootSuite I’m still using today.
#1. Post Planner – A useful Facebook marketing tool to help you schedule, find relevant and quality content to share and sky-rocket your reach on Facebook.
#2. Facebook Page Promoter Lightbox Plugin – A free (premium version available) plugin for WordPress which enables you to add a pop-up Facebook like box to your WordPress site.
#3. WooBox – A Facebook marketing app that allows Facebook page owners to create powerful contests, sweepstakes, coupons, and more to grow their fans.
#4. HootSuite – The best social media management platform on the web. Most of the posts that I schedule on Twitter and Facebook is done through HootSuite, can’t recommend it enough.
#6. Facebook Page Insights – A useful analytical tool that provides insights into business page usage, such as engagement, likes and reach.
Very useful for fine tuning your Facebook marketing efforts. Check out this useful post on KISSmetrics on what you need to know about Facebook’s insight tools and analytics.
There are various other plugins, tools and services out there you can use to assist you with your Facebook marketing and growing your audience that I’ve not mentioned in this post.
I’ll be updating this post again in the future, when I do come across more useful tools, tips and strategies worth using and sharing with you folks.
Growing an audience on Facebook won’t happen overnight, especially if you’re starting from complete scratch. You’re going to have to put in some effort if you want to succeed with Facebook.
If you take away just one thing from this tips and resource post, let it be this: Engagement is the key ingredient. Keep up the engagement and ensure you’re providing quality, useful and relevant content at least twice per day, if not a few more times a day consistently.
So what other methods can you use to grow your Facebook audience? Feel free to share any of your own tips, ideas, links to resources and useful articles below. No spamming though, seriously.