Are you considering the idea of accepting guest posts on your blog? I’m sure by now you’ve probably heard of the many benefits of publishing guest articles on your blog right? Let’s take a quick look.
Benefits of making your blog ‘guest post friendly’
Accepting guest posts is a great way to add variety and spice to your blog.
There’s nothing better than bringing in new experts and writers to come and share new knowledge, strategies and expertise with your readers.
In addition to adding value to your blog, letting people write for you is a great way to free up some of your own time, so that you can perhaps work on other areas of your blog.
Benefits for guest bloggers
For the person doing guest blogging, there are many benefits gained. Guest posting is still very much an effective strategy for doing blog promotion. Generally guest posting should be part of every blogger’s content marketing strategy.
I’m all for writing guest posts too, and whilst I don’t do as much of it as I used to, I still love creating a great piece of article from time to time and posting it on one of my favourite guest blogging blogs.
For many bloggers, guest writing the right way helps them to promote their brand well, demonstrate their knowledge and expertise to a new audience, drive traffic and help them grow their blog’s readership.
However there are some people doing guest blogging the completely unethical way, and by not playing by the rules, for them guest blogging can ruin them and their online credibility. Guest blogging for SEO as we know is well and truly over!
The dark side of accepting guest content on your blog
OK if you’re not yet accepting guest posts on your blog and want to, I urge you to read the rest of this article, not that I want to put you off or dishearten you in making your blog guest post friendly, but I think you should be aware of some of the disadvantages of using guest posts on your blog, at least before you commit.
Most folks will agree that accepting quality guest posts can provide a blog with fresh alternatives, new perspectives and variety, but if you’re not careful or don’t stand by your submission guidelines, accepting guest posts can also ruin your blog’s reputation, and make your readers question whether you actually give a rat’s ass about the quality, and validity of the guest content you publish and share with them on your blog.
Your own blog’s credibility is at stake each time you publish what YOU THINK might be, a quality guest post.
Let’s now look at some of those disadvantages…
#1. Face it, you’re going to get a lot of poor quality guest post submissions…
The biggest problem with accepting guest post submissions or inviting people to submit posts to you, is that a lot of what you’ll receive, won’t necessarily be what you expect to receive. By this I mean the quality of guest posts being submitted.
I ran a guest post friendly blog over at Magnet4Marketing for almost 3 years, and amongst the hundreds of submissions I got each month, only 1 or 2 actually made my editorial calendar.
What is a quality guest post anyway?
You might view a quality guest post in a totally different way, but when I think of a quality guest article, I usually vision one that is well written and constructed, one that looks at a topic from a totally different angle or perspective, one that finds problems and solves them for the readers. Posts that are busting at the seams with value, data driven posts that contain useful images, videos, slides, infographics, statistics etc. Guest posts that are in excess of 1200 words or more.
That’s what I generally call a quality article! Now how many guest posts like that do you think you’re going to get regularly? Not very many I imagine.
It’s very important that if you’re going to accept guest articles on your blog, to make it very clear what you’re looking for, in your guest post submission guidelines page.
#2. You’re going to get some bloggers not wanting to play by the rules…
The other disadvantage with accepting guest posts on your blog is that you’re always going to get a bunch of people wanting to push their lucks, wanting to break the rules, wanting you to make them an exception.
Perhaps it might be to have some do-follow links in the post pointing to irrelevant sites (client sites), perhaps it might be to have affiliate links in the body of their guest post itself, perhaps it might be to accept a reduced word count article.
As Kulwant Nagi once wrote in a guest post published here, “there should be one rule for all guest bloggers, every time…”. Rules are meant to be broken so the saying goes, and some guest bloggers are going to want to do just that.
#3. You’re going to meet some bloggers with ‘guest blog and run’ syndrome
Guest blog and what??? You say!
That’s right, some guest bloggers will submit a reasonably good guest post to you, and once their post is live for the world to see, for some strange reason they seem to do a runner and never return again, not even to respond to comments. After making initial contact with you, and submitting their guest post, and you publish that guest post, you just don’t hear from them again… What???
These so called guest bloggers have a rare disease, what I like to call ‘guest blog and run syndrome’. What happens then is that you’ve got to either chase them up by email, and if they don’t respond you’ve got to then respond to the comments yourself, which really doesn’t look good in my opinion, sure it’s great for the blog owner to reply to comments left on guest posts, but your guest writers should be there to answer specific questions that you might not know the answers to.
In situations like that, I used to end up stripping the links away from the offending guest author’s bio.
#4. You’re going to get some bloggers submitting ‘regurgitated’ or ‘spun-out trashy content’
Again going back to the ‘quality of guest posts’, some bloggers will try and sneak a piece of regurgitated content, or spun out post to you. A watered down version of something that perhaps has already been published elsewhere online. How frustrating is that?
The amount of times I’ve had to take down posts like that in the past, I’ve lost count. Thankfully though there are some great tools you can use to identify plagiarism, such as CopyScape.
#5. You’re going to get blog posts that look like they’ve been written by a child…
The quality of guest posts is one thing, but what about when you receive guest posts that look like they’ve been written by a 6 year old? I’m sure there are many 6 year olds out there that can write very well, no offence intended!
Guest posts that are reasonably good and have substance to them, but come with lots of spelling errors, bad grammar, typos and poor use of punctuation, takes a lot of time to go through and make good, especially if the person who wrote the darn thing can’t speak or write in English very well at all…
My final thoughts
You see all of these things are massively time consuming. Accepting guest posts on your blog might be beneficial to your audience, it might help to give you some extra time to work on your blog marketing and promotion, it might help to add more value to your blog. But in addition, you’ve got to spend a lot of time ensuring that these things I’ve mentioned above rarely happens.
For me these are some of the reasons why I personally don’t and won’t accept guest post submissions on my blog, which is why I don’t have a guest blogging information page, often I get emails from people asking for the URL of my guest blogging info page. If I’m going to publish a guest post, which very rarely happens, I’ll usually invite a credible blogger that I know well, someone I’ve connected with and trust. Or PAY for a credible blogger to come and write something useful on my blog.
I want to ask you, if you currently accept guest posts on your blog right now, how much more work are you having to do to ensure that all guest bloggers are playing by the rules?
Or how much time are you spending reading, editing, approving and rejecting guest posts, contacting guest authors, replying to comments left to the guest writers, and so forth? I imagine it takes a lot of time running a popular guest post friendly blog.
So what are you going to do now?
As I said at the start, I don’t want to put you off publishing guest posts on your blog, the purpose of this post is to highlight some of the disadvantages of using guest posts.
Anyway I’d love to hear your thoughts on this topic, if you’ve been considering the idea of accepting guest content on your blog, are you a little wiser now that you know some of the things you need to watch out for? Or are you literally not going to bother after reading this post? Do leave me a comment below.
As always, have a great week, happy blogging, here’s to your continued success, check out my recommended reading and resources I’ve added below.
Recommended Reading & Resources
1. Guest Posting, Good or Bad? By Sarah Fudin
2. Don’t Accept Guest Posts Unless You Follow These 7 Rules By Neil Patel
3. The Guest Blogging Survival Guide (aff) By Kristi Hines
4. 3 Critical Tips For Managing A Multi-Author Blog Successfully By Kulwant Nagi