WordPress is awesome isn’t it? Millions of people use WordPress everyday to create attractive and fully functional websites for almost every purpose, whether it’s for business or personal use.
When it comes to creating a powerful email lead capture page or even a sales landing page, in my opinion there is no better tool to use than WordPress. Combine this with a few cool functional plugins like the amazing Thrive Content Builder, and you have the perfect recipe for a perfect landing page.
However having the tools is one thing, but being able to put together a great looking and high converting lead capture page is completely another challenge in itself.
In this post I’m going to share with you 12 critical tips for creating the best possible lead capture page within WordPress. When I talk about lead capture pages or email landing pages, I’m referring to dedicated email opt-in pages where your visitors land on to signup to your email list.
Before you make a start on creating your email lead capture page, you need to be clear about a few very important objectives, let’s take a look at these first.
Objective one: Make clarity your best friend, have a goal in mind
Your first objective is to be clear about what action you want people to take on your email landing page from start to finish, so you need to set a goal.
I know what you’re thinking, you obviously want people to signup right? That’s your goal! Well that’s just the start. Here are some examples of goals you might have in mind:
- People to signup and that’s it…
- People to signup and be referred to your free eBook or other incentive download page.
- People to signup and be taken to your exclusive content page (online course, videos, podcasts etc)
- People to signup and get your free incentive, then given the option to check out your premium products or services.
If you’re using an incentive (such as an eBook) to entice people to get onto your email list, perfect. An incentive will help you convert more visitors into subscribers, ultimately helping you to complete your goal more effectively.
Remember that a lot of folks, when they’re thinking about signing up to any email list, the one thing that’s going to be their mind is,“what’s in it for me”, an eBook is a perfect incentive in my opinion.
If you don’t have an eBook and want to create one for your blog, check out the following link below.
Learn how to create compelling and valuable eBooks for your blog, grab it here ‘Creating Smarter eBooks’ for bloggers’.
Objective two: Research
Your second objective is to do some good old research, especially if you have zero idea as to where to start with creating your email opt-in landing page, or how to do it.
I should mention at this point that your page needs to be very clear about what you’re offering! Going back to clarity, not just about your goals, but about what you are offering to visitors landing on your lead generation page.
Look at other blogs and find out what those other folks are doing, here’s a few things you can dig on:
- Where have they placed their signup form(s) on the page?
- How are they linking to their email lead capture page? I.e. from the menu, sidebar, footer, call to actions with links placed in content etc.
- How much content do they have on their landing page?
- How have they organised the content for their landing page? I.e. made use of short paragraphs, lists, bullet points, quotes, images, videos etc.
- Are the images eye catching?
- How fast does the page load?
Research as much as you can on what other bloggers and marketers in your niche are doing. Don’t copy what ever you do, the idea is to get inspired to come up with your own unique content and design.
OK so now that you have your goal set and you’ve done some research, you’re inspired to start… it’s time to start creating your lead capture page in WordPress.
I just want to remind you about an amazing plugin that’s designed to help you create high quality and high-converting landing pages very quickly, you might want to check out, it’s what I currently use personally to create all of my landing pages, you can find this plugin here.
OK, so here are my 12 top tips to help you with designing and building your email lead capture page in WordPress.
12 Lead Generation Page Building Tips
#1. Use a static page and not a blog style page – If you’re not too sure what a static page is, it’s simply a page created in WordPress that doesn’t have a time stamp or any tags or categories allocated to it, it’s simply a still page if you like.
Static pages are awesome for building evergreen content (Content that rarely needs updating and content that can be accessed anytime from your site’s main navigation menu).
Pages such as your site’s contact page, about page, services page, products pages, dedicated email opt-in page can all be created using static pages.
#2. Create a short memorable URL string – Keep it simple like the example I’m about to use:
…yourblog/signup or like the one I use for this blog, which is http://www.magnet4blogging.net/smarter-blogging/
Well there are two advantages of creating a simple and clean URL structure like the example I gave above:
- It’s easy for people to remember.
- Because it’s easy to remember, people can just type it into their web browser and go… (especially if they fell that your offer is too irresistible to miss and therefore want to come back to it later and signup).
#3. Create an attention grabbing headline title – First rule of thumb, don’t use any cryptic, spammy looking or deceiving messages in your headline title.
Create a compelling and honest headline title that tells your visitors exactly what your lead capture page is about or is offering.
Example: ‘Signup and get instant access to my FREE blogging guide today’.
#4. Have good copywriting – When creating an email lead capture page in WordPress or any other platform for that matter, quality copywriting matters. If you’re unable to create good compelling copy yourself, consider hiring someone to do it for you, Elance is a great place to start looking for freelancers.
#5. Keep it short and sweet – Whilst it’s essential that you have good content when creating your email lead capture page, at the same time you don’t want to go overboard and waffle on and on and on…
Don’t give your audience tons of stuff to digest so that they become bored, overwhelmed or distracted…
Don’t have so much content in one place that your readers are forced to scroll down your ‘never ending page’ to get to the juicy bits of your content or your signup form even.
Keep everything short, sweet and to the point, just take a look at my signup page for some inspiration.
#6. Use bullet points in the right places – Bullet points are powerful in a way that they help you to organize important pieces of information into digestible chunks.
When creating your lead capture page content, use bullet points to highlight the reasons as to WHY people should signup. Remember “What’s in it for me” make sure they can see this clearly.
Check out the following awesome post by Brian Clark on Bullet points, go there once you’ve finished reading here.
#7. Place your opt-in form close to the top of your page – Your opt-in form or signup form should be visible without your readers having to scroll too far down to find it.
If you have a lot of content on your lead pages, consider placing your signup form several times on the page, i.e. at the top, one in the middle and perhaps one at the bottom.
#8. Remove all other distractions – Don’t let one or two potential subscribers exit your page because they’ve been distracted by some other gimmick on your page, remove as many distractions as possible.
One good way to make your page clutter free is by changing the default layout to full width content, or changing from the default template to ‘landing’. This removes sidebar items and the main navigation menu, leaving just your email landing page copy.
If you’re using the Thrive Landing Pages plugin (click here for more info), you have the option to remove any conversion-killing elements from your page.
(To change the default template to landing in WordPress, simply click on quick edit and select landing in the default template menu. See image below.
#9. Use video media – Adding a short video to your lead capture page is a great way to add personal touch and message for potential subscribers.
Consider adding a short video ‘thanking your visitors’ for their interest in signing up. Highlight some of the benefits of subscribing to your email newsletter in the video itself, it doesn’t have to be amazing, just as long as you can deliver the right message, you’d be surprised as to how effective this can be.
#10. Use images – A picture is worth a thousand words… So make use of powerful images in your lead capture page.
Again if you have an eBook or something valuable to giveaway as an incentive for people to sign up, use an image of your eBook cover for example!
If you’re not giving anything away, then a nice quality picture of yourself would work just fine, which will add a personal touch, which brings me to the next point.
#11. Be personal (not sales orientated) – Don’t try and be too salesy! You’re not trying to sell your grandmother’s liver online! You’re trying to convince visitors that you are genuine material, you care about them and want to give them something valuable i.e. great content, your eBook etc… Let them know how much you appreciate them.
A personal touch can go a long way, but what ever you do, don’t fake it, be yourself, be real and genuine.
#12. Be clear about spam and give options for opting-out – Last but not least, when creating your lead capture page content, let your audience know how much you hate Spam, even if you do like to have it in your sandwiches from time to time, you still hate spam online! Let them know that you 100% respect their privacy. Give clear advice and instructions on how they can opt out at any time!
Conclusion… It’s Your Turn to have your say!
OK, so I’ve over ranted as usual, but those are my 12 essential tips to keep in mind when creating your email lead capture page in WordPress!
I’d love to know what you’re thinking, maybe you have some of your own tips to share, maybe you disagree with a few of my tips here (hopefully not all of them), what ever’s on your mind, spill it in the comments section below as always.
Hire me: Need a professional lead generation page created for your business or your blog? Lets work together to turn your ideas into reality, find out more here.