Ask any experienced blogger, they will tell you that building a loyal and targeted blog audience is just one of the steps required for achieving blogging success.
But what do we define as being a loyal and targeted audience?
I guess a loyal and targeted audience would be identified as a large group of readers that visit your blog frequently. And readers that love your content so much that they come back to see what you’re offering every single time you hit that publish button,
You can build a targeted audience for your blog in the form of an email list.
OK so there are many key factors to be take into consideration when trying to convert more of your blog visitors into subscribers.
But these are not the only factors. In this post I will share with you some powerful steps that you can take to help you convert more people that come to your blog, into loyal regular readers and subscribers.
Let’s get stuck right in!
11 Actionable Tips To Help You Convert More Blog Visitors Into Subscribers!
#01. Turn your homepage into a lead generation machine, create a compelling “message”
Check your Google Analytics, you’ll no doubt see that your homepage is one of the most visited, if not the most visited page on your blog.
Now the normal thing to do, as most bloggers do, is to show the most recent blog post entries on the homepage, along with your sidebar items.
A few smart bloggers however will use their homepage quite differently. They’ll use it for several things:
- To provide a true message about what their blog is about, their business, goals, objectives mission statement etc
- To use it as an effective lead generation page.
Check out Pat Flynn’s blog the SmartPassiveIncome blog, or check out this blog even! You’ll immediately notice that you’re not greeted with a list of blog posts from the archive, but more over, a powerful message about the site you’ve just landed on, and a call-to-action.
If you want to generate more leads you’ve got to let go of the old tactics and embrace the new ones. In this instance create an irresistible homepage design, complete with your messaging and offers and call to action.
Creating a custom homepage is a very simple thing to do. If you’re using WordPress you’ll first need to create a new static page in your dashboard, then use your static page as your blog’s homepage in Settings > Reading.
If your budget will allow you to do so, I would recommend hiring a web and graphic designer to create you a custom page, or purchase a custom page template where your can modify yourself.
There is a great little plugin that will allow you to add elements to a static page very easily, it’s called Thrive Content Builder, I highly recommend you check it out. Check out my Thrive Content Builder plugin review here.
In addition, check out this short but useful video tutorial below by Nathalie Lussier on how to create a static page in WordPress to use as your homepage.
#02. Create a ‘dedicated opt-in page’
The next thing you can do to help you convert even more visitors into subscribers is to actually create an attractive dedicated signup page, or why not create a few of them.
Now you’re probably scratching your head thinking “it’s not that simple to create one lead capture page let alone several of them, unless you have some knowledge of HTML and CSS right?”
Well to some degree that is true, and all depending what you want your lead generation page to do.
You can once again hire a web developer to design you such a page, but if you’re looking to do this yourself then check out my simple but effective lead capture page here as per example.
Again I use a premium plugin called Thrive Content Builder, which I mentioned earlier, to help me design my signup pages.
So let’s take a look at some of the benefits of creating and using multiple opt-in pages for your WordPress site –
- You can do multivariate testing to see which page or pages are converting the most for you.
- You can increase conversions overall.
- You can eliminate other distractions such as menus and sidebars in landing pages.
- You can create great search engine optimized content for your landing pages.
- You can add optimized images and compelling videos.
- You can add testimonials.
When done correctly dedicated opt-in pages can work wonders in converting more of your visitors into subscribers.
#03. Turn your blog’s about page into a subscriber magnet
Now again, if you take a look at your Google Analytics data you might notice that your blog’s about page is one of the other most visited pages on your blog.
If it is, then you should seriously consider adding your email opt-in form to this page too, perhaps at the bottom of the page with your personal message.
Some bloggers will add several opt-in forms to their about page, depending on how much content they have on this page. Usually one is added about halfway through and another at the end.
How many you add is entirely up to you, but I’d recommend no more than two opt-in forms.
#04. Eliminate any ‘conversion killing’ distractions
Now I mentioned that one of the advantages of creating a dedicated opt-in page is so that you can eliminate any distractions such as menus, ads and sidebars items.
Generally you should try and do the same throughout your blog. For instance, a lot of bloggers fill their sidebars and headers with a lot of clutter. Things like ads and banners, intro videos, blog rolls and a bunch of other gimmicks.
All these are distractions and ‘conversion killers’. So my tip for you here would be to reduce the number of widgets and items you have in your sidebar, and leave only your signup form clearly at the top above the fold. I’ll talk more about visibility above the fold in a moment.
Give visitors fewer options and make one of those options to signup “very prominently”.
#05. Remind visitors why they are subscribing to your blog, entice them with something cool!
Why the heck should anyone signup to your blog? Yes your blog! That’s what you need to ask yourself.
If your visitors are landing on either your blog’s homepage, your about page, or your lead capture page and they don’t know what your blog is about, they’re not really going to consider subscribing ro be honest.
Your message has to clear and concise.
In addition it’s also important to let people know what they’re signing up for, it could be to get access to your info-packed email newsletter, or to get access to your free report or eBook or other exclusive content. Whatever the reason, make sure they know the benefits of why they’re signing up.
Here are some tips for ensuring your visitors know exactly why they’re signing up to your blog:
- Let them know what they’ll be getting in return.
- Create powerful and compelling headline titles.
- Use high quality graphics and images to aid.
- Use bullet-points, ticks and arrows to highlight key features and benefits etc.
- Add social proof – if you already have 500 or 1,000 subscribers on your list, mention it!
#06. Make it really simple for visitors to signup
People love simplicity. When it comes to filling in forms online, they don’t like to have too many options, so try and keep things simple for them.
Create and use an attractive, clutter free opt-in form, usually two entry fields is plenty enough, a ‘name field’ and an ’email field’.
Avoid adding too many options such as tick boxes and CAPTCHAS, if you’re using a reliable email marketing service provider such as MailChimp you can ask them to confirm their email address in the signup process.
A great plugin for WordPress users to use for building clean and attractive opt-in forms is Thrive Leads!
#07. Provide a ‘valuable’ incentive
When your blog visitors consider whether to subscribe to your blog or not, usually it’s based on the quality of your content, and one other factor “whats in it for me?”
Which is why incentives work wonders!
If you’re unsure about what an incentive is, an incentive is something you give away to people for subscribing to your email list, like a free report or eBook.
I guess you could call it bribing.
Either way, an incentive can certainly help boost your conversions greatly and I’d highly recommend creating something valuable to give away.
Here are some examples of incentives you could create to give away –
- Free eBooks and reports.
- Free email courses.
- Free consultation or advice.
- Free exclusive and extremely valuable content such as video tutorials and podcasts.
- Free software, theme or plugin.
#08. Stay above the fold
It is common knowledge that placing your essential elements above the fold can help boost conversions, in this case being your ‘call to action’ or email signup form.
Above the fold means the line before visitors have to scroll down to see the rest of a web page content. This should apply to not just your homepage, but your email page, about page, blog page and any other page that you use to generate email leads.
#09. Add ‘call to action’ at the end of your blog posts
Adding a call-to-action at the end of your blog post is something very simple to do and can help you convert many more readers into subscribers, but even though its’ common knowledge, very few bloggers implement this strategy.
Once again, your call-to-action could be an email signup form, or a simple line of text giving your readers instructions as to what you’d like them to do next.
Here’s an example of a very simple but effective ‘call to action’ to drive readers to your landing page.
Thanks for reading this post, I hope you’ve enjoyed the tips here today and that you’re going to ‘take action’ and use them on your blog. I would love to be able to share more practical blogging tips with you in the future, so please consider signing up to my email newsletter for more updates.
#10. Harness the power of content upgrades!
Wow, not sure what these are? Well content upgrades are simply extensions to a blog post. For instance you might be creating a list of 10 tips to build a better email list. You can then create a content upgrade where you’re offering an additional 5 tips for your readers.
If your readers want to get access to these additional tips, they’ll have to opt-in via email. That’s basically what a content upgrade is in a nutshell.
To learn more about content upgrades and how to create them, check out this post.
#11. Don’t neglect your footer section!
Finally, if you have a footer section in your blog, make good use of it.
Instead of cluttering it with advertisements and sponsored links, (which you shouldn’t be doing of course), consider adding your signup form in a widget.
So there you have it folks, my top 11 tips for boosting blog subscribers. What are your thoughts on my suggestions above? Are you using any of these strategies yourself? Be honest!
If not, then consider implementing a few of them, I’m sure one or two of them will help you convert more visitors into blog subscribers in no time. I wish you the best of luck.
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3. How To Write Cornerstone Content That Provides Massive Value
4. 10 Simple Ways To Avoid Bloggers Burnout
If you enjoyed reading this article and found the tips valuable, please consider sharing this post with your friends on Facebook, Twitter and Google+, thanks again – Fabrizio