When it comes to off-page SEO, backlinks are still an important part of the mix, so despite what you may have read, that backlinks aren’t as important as they used to be, or link building is dead, that may be so for some people, but it doesn’t mean you shouldn’t be gaining some valuable backlinks to your blog, especially if you want to improve your search engine rankings a little bit.
There are some great ways to build natural backlinks to your blog, here are some of the things that I’ve been doing over the last few years:
- Social bookmarking (recommended)
- Guest blogging (To a certain degree)
- Curating content
- Using videos, podcasts and other content marketing platforms (recommended)
- Pinning my blog images to Pinterest (recommended)
- Submitting posts to StumbleUpon, Digg and Tumblr
- Doing PDF distribution (Creating an eBook, recommended)
- Blog commenting (To a certain degree)
- Creating an email outreach program (Read this post on QuickSprout for more information).
Over the years I’ve been doing all those things to help me build some good links to my blog, and you should certainly be incorporating some of these into your own off site SEO strategy, if you’re not already doing so.
However, just over a year ago when I launched this blog, I realised something. Doing all those things to build links is really time consuming, and some of those strategies aren’t as effective as they used to be. So now for me personally, there’s just one link building strategy that I love doing more than any other. There’s just one strategy that I focus on…
And that strategy is… Blogging, nothing but blogging!
That’s right, just creating amazing all-round content on my blog, you could say it’s also the lazy method for building backlinks. Here’s how I see it:
- If you spend all your time focusing on creating content that solves people’s problems, content that provides impeccable value, content that is unique, relevant and extremely resourceful. Content that is much superior than that of your competition even.
- If you focus just as much time on really promoting that content the best you know how, using every platform where you regularly interact and engage with your audience asides on your blog, be it Facebook, Twitter or Google Plus, or some blog network sites, where ever…
If you do those two things alone, people are going to notice you. Other bloggers in the same niche or industry will start to recognise you and your amazing blog content. The people you have connected and built relationships with over time, will begin to do something great for you, they’ll start to build your backlinks for you!
What? I hear you say!
That’s right, people will begin to link back to your blog and your articles naturally, because your content is so great and so valuable, they trust you and believe that their own audience will appreciate your content too.
I don’t mean to blow my own trumpet when I say this, but that’s exactly what’s been happening with Magnet4Blogging, people have been linking back to my articles naturally from their blog posts, great!
The chain reaction effect is that you don’t just gain natural backlinks, but you get to grow your own tribe effectively too, from folks coming over to check out your posts from other blogs. It’s a much slower process than chasing after backlinks yourself, but you benefit from improved SEO, you gain new subscribers, new readers, new social followers and the rest, leaving you with more time to get on and create more great content for your blog.
So, if you want to build natural backlinks the lazy way like me?
Create great magnetic content, and other people will build your backlinks for you!
What I consider to be natural linking?
When I’m building natural links to my blog, I’ll usually link using the naked URL of my blog in variations, for example:
I’ll rarely use keyword anchor text links just to stay out of trouble with Google, just perhaps now and again for a wide range of long tail keywords. When I’m blog commenting I’ll use my real name in variations, for example:
- Fabrizio Van Marciano
- Van Marciano
In addition I’ll also link back using brand name, here are some examples:
- Magnet 4 Blogging
- Magnet For Blogging
When I’m linking back to my blog or articles on my blog from guest posts, I’ll use some of the following generic anchor texts:
- Click here
- Visit my blog
- Check out my blog
- Learn more about me here
- Visit my website
- Read my blog
- Read this post
- Check out this post
Types Of Posts That Can Attract Natural Backlinks
Here is a short list of types of posts that I’ve found effective for attracting attention and of course valuable backlinks, if you can think of anymore, please do add them in the comment section below.
- Blog interviews
- Resource posts
- Link mashup posts (e.g. best content around the web of the week, month etc)
- Case studies with results
- Controversial / opinionated posts
- Massive value posts (1,600 words or more posts)
Proof that this strategy can work
Here are some screen shots of blog posts excerpts where bloggers have linked back to some of my articles, sometimes they are do-follow although most of the time they aren’t:
Conclusion (and your final thoughts)
I appreciate that this method or idea isn’t for everyone, a lot of people prefer to actively build SEO backlinks, which is quicker than waiting for someone to link back to your article or your blog, but what ever the case, you SHOULD always be striving to create amazing content for your blog.
You don’t have to go out and write a 2,000 word blog post every single time to create quality content, or to get noticed either, it’s not about quantity, it’s quality that matters the most.
So, if you want people to link back to your blog and articles without having to go out and chase after backlinks yourself, begin with making your blog the ultimate hub for valuable content, content that focuses on solving people’s problems, simple.
Also, be resourceful and boost your chances of being linked back by adding appropriate links to other valuable sources. Often other bloggers will see that you’ve linked to their articles, and if they have trackbacks enabled, they may accept it, not always though.
So what are your thoughts on my insight and method for building natural links? Do leave me a comment below as always I’d love to hear your thoughts.
P.s OK time for some additional reading, please do check out some of these useful blog post links below, which I think you’ll love reading:
Simple Link Building Strategies To Jump Start Your SEO by Doug Antowiak
85 Link Building Strategies You Need To Know by Simon Slade
The Backlinking Strategy That Works – 2014 And Beyond Edition – by Pat Flynn