A few years back, when I was just getting into the swing of blogging properly, I remember how I would look upon some of the other bloggers in my niche as potential threats, rivals, competitors, anything but a friend.
When I say some other bloggers, I mean there were of course some that I looked up to and admired, and still do today, I didn’t and still don’t see them as competitors.
There were also some bloggers that I really became envious and jealous of, I’m being entirely honest here. I would read their blogs, see the products they were reviewing and everything else, and try to do better.
Those were also the blogs that were closely related to mine in terms of subject and topics discussed etc, those were the blogs that I made my competitors.
What a mistake I was making…
You see, that was my problem right there.
Instead of reaching out, connecting and making friends with those other bloggers in my niche, like I should have been doing, I was way too busy trying to compete against them.
This got me absolutely nowhere, just frustrated even more.
If you’ve been doing the same thing too, perhaps you’re still doing it right now, I don’t know, but if you are, I just want to say this:
Competing with other blogs in your niche is not in your best interest.
You’re really wasting your valuable time, and here’s the obvious reason why?
Because the simple reality is, you have no competition in blogging! none whatsoever…
So what if there’s a few hundred other blogs in the “blogging” or “online business” niche already. There’s probably a lot more than that by the way.
Most of those other blogs you see as your competitors are offering something totally fresh and unique (hopefully). Something totally different from what you’re offering…
They’re not all just adding to the noise, they’re not all trying to compete against each other either.
Most of them are simply contributing by adding value to their niche, and remember this always… Most worthy bloggers out there are writing content for their blogs with a unique voice and style in any case (again hopefully).
OK I know what you’re thinking right now; If you’ve written a well constructed blog post, perhaps an affiliate product review of some sort, and that post is ranking high up in the search engines, and you’re getting a ton of traffic to that post. The last thing that you want is another blogger to come along and write a similar post, perhaps targeting the same keyword right?
Who cares? Embrace it!
Like I said, every blogger has their own views, opinions and perspectives on different things, that doesn’t make them a competitor in my opinion, it just makes the niche you’re in more interesting.
I’ve reviewed products and services on this blog that other bloggers that I’m friends with have reviewed too, I don’t care, because I love learning about their experiences with those products and services too, we’re all in the same boat here.
So if you don’t have any competition in blogging then what do you have?
You have unlimited opportunities, that’s what you have. And the biggest one is the opportunity to connect.
In the last few years, I’ve connected with more than 3 or 4 dozen top bloggers that are all blogging in the same niche as me, but I don’t consider them as blog competitors, not anymore, because these bloggers are either my friends or potential friends, and their blogs are places where I can go to and learn something totally new that I don’t already know myself about blogging.
So remember, make other bloggers in your niche your friends, not your competition in blogging and you’ll go a long way forward, here are some opportunities that awaits you:
- By connecting with other bloggers in your niche, you have the opportunity to not only build lasting relationships with these influential peeps, but to also learn new and valuable things that will help you get further with your own blogging efforts.
- You also have the opportunity to connect with the readers of those other blogs in your niche, and grow your own audience. You can do this simply by leaving useful and meaningful comments, comments that adds value to a conversation, comments that gets other commenters and blog authors to take notice of you.
- If you take the time to actively share your blog competitors blog posts on social media sites, chances are the blog owner will notice this and return the favour hugely. They may visit your blog, maybe even comment and share some of your posts on his or her social network pages too.
- It’s always far better to be seen collaborating with other top level bloggers in your niche, than it is to be seen competing with them, from my experience anyway. There’s nothing more rewarding than having one of your blog posts mentioned in an article by a blogger you thought was your competitor, or even being featured on your so-called competitors blog, or even working with them on a project.
So you see folks, those bloggers and their blogs you once, or still look upon as your competition aren’t really competitors after all, they’re in fact opportunities for you to connect and make some real valuable friends in your industry, because when 2 influential bloggers connect together, amazing things can happen.
If this is your first time here and we’ve not connected before, let me thank you for your time reading this post and welcome, now let’s connect and learn from each other.
Have your say
Are you making friends in high places in your niche or industry, or are you forever trying to compete with every other related blogger and their blog you stumble upon? Leave me a comment below as always.
Enjoy your week troops, see you in the comments section.
Your blogging friend, Fabrizio Van Marciano.
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