Today I want to share my review of another great little product that I’ve been using in my business since 2013.
If you’re an affiliate blogger or marketer like myself, then hopefully you’re going to love this product, and at least find it very useful.
I want to introduce you to a WordPress plugin called Better Links Pro. And if you’ve not heard of it before, you’re about to.
What is Better Links Pro?
Better Links Pro is a premium affiliate link cloaking WordPress plugin designed to help you not only clean up your busy and cluttered affiliate links but to also track their performance.
There aren’t very many premium link cloaking plugins available in all honesty. The only ones that I’ve used are Pretty Links Lite and Better Links Pro.
So anyway, Better Links Pro was created by Chris Guthrie, a blogger, and entrepreneur you might have come across at some stage.
Chris is also the co-creator of another popular plugin called EasyAzon 4 plugin Amazon affiliate plugin, which I reviewed some time ago here.
What can Better Links Pro help me do?
Asides from cleaning up your long, busy-looking affiliate links, you have a ton of options with Better Links Pro. Let’s take a look at them below.
#1. Save time – Most affiliate bloggers and marketers will agree that time is money, right? So Better Links Pro will help you save time.
Everything can be done from inside the editor. For example, let’s say you’re working on a brand new product review article and you want to add some affiliate links.
Normally, you would have to leave the post you’re working on, find the affiliate link you want, shorten it with some kind of external service, then paste it into your content.
How much time have you just wasted doing all of that?
With Better Links Pro you can do all of those things from within the editor, you don’t have to leave the page you’re working on.
#2. Have more control over your links – When you shorten a link in Better Links Pro, you have more control over how you want your links to behave.
You can change link attributes and organize your links into categories even.
As you can see from the screenshot above, you can also choose single, multiple or geographical destinations. Especially useful if you have more than one affiliate link for a particular product or service.
You can also add some basic information about your links, and create a memorable slug for it too.
#3. Track affiliate link performance – With Better Links Pro you can track click counts to help you determine which pieces of content is converting the best and which aren’t.
#4. Replace keywords into affiliate links with a single click – With Better Links Pro, you don’t have to go and manually replace keywords into affiliate links to each and every post on your blog. You simply add the keywords or phrases into the box (as shown below) you’d like to have changed into an affiliate link, and the plugin will do it for you in one go.
Full list of ‘awesome’ features
OK so let’s take a look at all the tools and features that come with Better Links Pro. You can grab this plugin here by the way.
- Create simple link redirects to single destinations.
- Create link redirects based on geographic destination (allowing you to capitalize on traffic from foreign countries).
- Create link redirects to multiple destinations (Redirects are split evenly between multiple URLs).
- Automatically replace the keywords in your blog posts/pages with the links you create (Saving you time having to manually drop links yourself).
- Single post or page advanced tracking, authenticate with Google Analytics (Great for identifying which links are performing well and which links you need to improve upon for increasing clicks, of course, the more clicks, the more opportunities you will have at increasing your affiliate marketing sales).
- Create 301, 302 or 307 redirect links.
- Mask those ugly long URL’s and turn them into nice clean URLs.
- Control how your links behave i.e. opens in new window, make no-follow to not pass page rank and link juice etc.
- Keep an eye on the number of clicks over 30 days to see which links are performing well and which need more visibility.
- Purge clicks that are older than 30 or 90 days.
- Create links quickly inside the WordPress post editor (Saving you a ton of time having to drop or create affiliate links manually).
- Create categories for the link redirects you create (Great for grouping your links i.e. web hosting links, WordPress themes links etc)
So as you can see this plugin is very well packaged.
I’ve been using Better Links Pro now for almost 3 years, and I love it. It really is the ultimate affiliate plugin in my opinion.
Pros And Cons
- Very affordable.
- Simple click-counter built-in.
- Saves users a lot of valuable time (Big selling point).
- Authenticate with Google Analytics for advanced tracking.
- Missing more detailed reports.
- Can’t export click database.
- You only get 1 year worth of updates.
So now the burning question.
How does Better Links Pro compare to Pretty Link Pro?
Let’s take a look, shall we?
Better Links Pro VS Pretty Link Pro
The Better Links Pro plugin is feature-packed and extremely user-friendly. That being said, the Pretty Link Pro plugin offers a few more additional features.
For instance, you can get clearer-detailed click reports, create conversion reports, export click database and you also get access to some social sharing tools for your links, all with the Pretty Link Pro plugin.
Even with the additional features though, there’s a pretty big price difference between Better Links Pro and Pretty Link Pro. Better Links Pro with Developer rights will set you back $37, whilst Pretty Link Pro with developer rights will set you back a hefty $97.
Both Pretty Link Pro and Better Links Pro come with a 1-year worth of updates.
I think that’s something worth considering when purchasing any premium plugins for WordPress.
If you’re looking for a light-weight and affordable affiliate links plugin, with some simple-to-use built-in tools, then head over to Better Links Pro and grab this plugin.
If you’re looking for a link cloak plugin with perhaps a few more features, then check out Pretty Link Pro.
Both these plugins are great in their own corner. I love Better Links Pro personally because it’s really easy to use, it’s lightweight, and it saves me an enormous amount of time.
I’ll leave you to decide on which to use for your affiliate marketing ventures.