Becoming an influencer in a blogging niche is what most passionate and dedicated bloggers strive to achieve.
Yes it is a challenge to try and become recognised in the blogosphere, as someone who influences others, it isn’t easy to get people to take notice of you. But neither is it impossible.
When I think of influencers in my niche today, I don’t think so much of the A-list bloggers like Pat Flynn, Michael Hyatt, Neil Patel and Chris Ducker, yeah sure those folks are “big influencers” in their own rights and we all look up to them, but there are plenty of others out there that deserve just as much shout out and credit for, and most of them are the folks you connect with.
I think of folks like Adrienne Smith, Don Purdum, Carol Amato, Ryan Biddulph and Sylvianne Nuccio (just to name a few), who are all huge influencers, to me for sure, and largely because I’m connected with these folks. I try and read their blogs and comment from time to time, I follow their advice etc. It’s all about the connections, and the more opportunities you get to connect with bigger influencers in your niche, the better.
So… do I consider myself to be an influential blogger in my niche?
No… absolutely not!
Sure I try to give out the best blogging advice that I can. Sure I try to connect with other folks in my industry, and try to help others find solutions to their problems the best that I can. Sure I try to provide the best possible service that I can through my blog, I try and over-deliver on value always, but I don’t ever consider myself to be an influencer, and that’s just me.
Right… so why am I writing a blog post teaching YOU how to become an influencer then?
Well OK you got me there… But just because I don’t consider myself to be an influencer, it doesn’t mean that others don’t as well…
I’ve been very fortunate to have been mentioned and praised on countless blogs.
I’ve been interviewed by other influential bloggers.
I’ve been featured on many expert roundup posts.
I’ve had many of my blog posts linked back from other authority blogs.
I’ve even been added to the list of 27 influential bloggers to follow book by Ryan Biddulph, a huge influential blogger himself and an Amazon Best Seller. wow! And… I was once even nominated for an award…
So… I guess I must have influenced a few peeps in my time right?
OK enough ranting and chanting from me, let me share with you now, some good solid tips, to help you become an influential blogger too… Let’s begin.
8 Ways To Become An Influential Blogger In Your Niche
Tip #1: Create Mesmerising Content
I don’t know how many times I’ve written about the importance of creating compelling content. The thing is this, we bloggers know that good quality content matters, but be honest with yourself, are you really creating real useful content for your audience? Content that captivates your readers and makes them want to connect with you on all levels?
Creating quality and useful, yet engaging content is the first real step in becoming an influential blogger. To get people talking, you first have to give them a reason to.
Tip #2: Make It About Them
If you’re talking mostly about yourself in your blog posts, don’t expect people to be interested for too long. It’s OK to write about you now and again, as long as it’s relatable, but most of the time it should be about your readers.
Write in such a manner that your content actually talks about your readers and what they might be going through. Use words like “you” and “your” throughout your content, which brings me to the next tip…
Tip #3: Connect & Engage
Like I said at the start of this post, it’s all about the connections. Creating engaging content is NOT rocket science, all you have to remember to do is to address your readers always. Ask questions, find unique opportunities to open up a conversation etc, use effective polls etc. Add calls-to-actions throughout and at the end of your post. Check out the call to action I use at the end of this post later on to get an idea on how to draw your readers into engaging with you.
Tip #4: Listen To Your Audience
Don’t get too caught up writing about the things things you think your audience wants to read or know about. By reaching out and connecting with your audience, you can talk to them better, listen and learn about the problems they might be having. Learning more about your audience, building those relationships is critically important if you want to serve them better, so listen to them always.
Tip #5: Make Your Content Instantly Shareable
Great content deserves to be shared, so make it ever so easy for your readers to share your posts. Add “Click To Tweet” call-to-actions throughout your posts, one or two is plenty enough, use this plugin to help you add “click-to-tweets” in your post.
Use a clean, fast and easy social sharing plugin, like Social Warfare to encourage peeps to share your posts, as seen used on this blog. Again ask your readers to share your posts at the end of your article with call-to-actions.
Tip #6: Be A Problem Solving Blogger
Creating mediocre content is not a bad thing at all, and sure it will probably get you some traffic, but by today’s standard it won’t help you to become an authority blogger. If you really want to influence others in your industry, you have to be a problem solving blogger.
In context this means creating content that provides real answers to your readers questions, solutions to your readers problems. Often I’ll receive an email from one of my readers asking how to do something specifically, and I love to take that opportunity to answer it by writing an in-depth post about it. I guess it all goes back to tip #4, listen to your audience.
There are plenty of ways to locate and listen to your audience:
1. Read the comments
2. Ask for feedback
3. Post questions
4. See what’s being shared and talked about on social media sites
5. Study the audience and behaviour elements in Google Analytics
Tip #7: Be Everywhere
This is a tip I picked up a long time ago listening to one of Pat Flynn’s podcast episodes, and that’s being everywhere.
Over the years I’ve tried this very strategy several times, and found that just being everywhere doesn’t work (not for me at least), but more over, being everywhere where your audience is engaging with you the most, so for me that’s spending more time on Google+ and Twitter, and less time on Facebook and my own blog even.
Tip #8: Be Yourself & Be Nice
Finally, the one vital ingredient that is required in becoming an influencer in your niche, and that’s to be YOU. Let your true personality shine through using your blog, and where ever you are online.
Don’t believe me?
How do you think the likes of Adrienne Smith or Donna Merrill have been able to build such a huge loyal following for their blog’s?
Sure the big reason is because they provide immense value and write about relatable subjects as well, but that’s just part of it. It’s also partly because these two ladies let their personalities shine through their blogs, which makes them “very likeable”.Let your personality shine through, become a likeable blogger and influencerClick To Tweet
People love to connect and be associated with other honest, helpful and nice folks, so be one of those nice folks too.
Over To You
So friends, I hope you’ve enjoyed reading through these 8 tips. I’ve given my honest advice for anyone wanting to become an influential blogger.
It’s not rocket science at all as you will see, anyone can become an influencer in their blogging niche if they really put their mind to it, and apply themselves smartly.
There’s no magic formula, genes have nothing to do with it either, just some hard work and laser focus.
Do let me know your thoughts though, if something is working for you, or even if you’re struggling to get people to take notice of you and your blog, I want to hear from you. Strike a conversation with me over on Twitter or the Google+ outpost here.
I want to take this opportunity to thank Ryan Biddulph for including me in his 27 Most Influential Bloggers To Follow book on Amazon, what an honour, thank you! Please do check out the book on Amazon and connect with all the other 26 bloggers mentioned, and don’t forget to reach out and connect with Ryan too!
OK peeps, enjoy the rest of your week peeps, talk to you all soon 🙂
Fabrizio Van Marciano
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