Google AdSense is one of the oldest contextual advertising programs on the web. It is also regarded as one of the best too. AdSense is great for website monetization, however, if you run a personal brand or small business website, is it a good idea to be using AdSense?
The short answer is no, it’s not a great idea and I’ll explain why.
You’re probably unaware of this right now, but if you’re using Google AdSense to monetize your personal brand or business website, you’re probably doing your business more harm than good.
Back when I started blogging in 2010, I was all up for using AdSense.
In fact, almost every blogger that I came across was using AdSense to some degree.
Even to this day AdSense is still the simplest, and laziest way to earn a few bucks from your blog or website.
Yes, that’s right… just a few bucks because in most cases that’s all most people earn from AdSense.
Let’s face it, unless you’re fortunate enough to have a super popular blog or website with hundreds of thousands of visits and page views each month, you’re really likely only going to earn cents from AdSense.
Why I loved using Google AdSense back in the day
As I said, when I got started back in 2010, I was using AdSense everywhere on my site, I loved it.
Each week I would log in to see the earnings increase slightly.
I wasn’t earning a great deal mind you, around $70 or more per month. However, It was free and easy money?
But I was blind, and I should have paid more attention to creating other more reliable and profitable income streams, rather than just depend on AdSense.
Many bloggers either use AdSense or do affiliate marketing to monetize their blogs. Some do both.
Why adding AdSense to your business website is a mistake!
So if I loved using Google AdSense so much, why do I think it’s bad business?
Asides from the fact that it’s not very profitable? Let me explain.
If you’re trying to build a brand, a business with your blog or your website (which you should, of course, be doing), then using AdSense isn’t such a great idea.
I stopped using AdSense when I realized that I was trying to build a business from blogging.
If your personal brand or online business website is there to help you promote your own products or services, using AdSense to monetize will more than likely kill your conversion opportunities like nothing else.Google AdSense on your personal brand or small business website is a conversion rate killerClick To Tweet
OK, maybe it won’t kill every opportunity, but you’re putting a lot at risk.
Here are some things you might want to think about very carefully before using AdSense for your business or personal blog.
- AdSense ads can make your website look “cheap”, as well as potentially dilute your brand value.
- AdSense adds no value to your website what so ever!
- AdSense ads can crush your conversion opportunities. Sending visitors away from your site, who could potentially become new leads and even sales for your business.
- AdSense can contribute to high bounce rate on your site. People who click on an advert are taken away from your site. This is not a great business strategy.
- Adding AdSense ads everywhere on your site makes for poor user experience, especially those intrusive ones that interrupt readers halfway down a blog post or page.
- AdSense scripts can sometimes increase your page load times. Again, not great for users.
- AdSense is the least profitable way to monetize your blog unless you have a boat load of traffic.
OK so no AdSense, but what about displaying affiliate banner ads?
Banner ads are more or less the same in my humble opinion.
They too take visitors away from your site, however, I would prefer to use them instead of AdSense if I had to.
Because the profitability of a potential affiliate sale is far greater than an AdSense click.
I would very much prefer to earn $50 or more from a banner click that leads to an affiliate sale, than an AdSense click that could earn me just 20 cents.
Remember, these days, website visitors are much savvier than they ever used to be. And most of them are blind to blatant advertisements, regardless whether it’s an affiliate ad or Google AdSense block of ads.
What sites are great for using AdSense on then?
I’m not saying that AdSense is bad full stop.
I just really don’t think to display them on a personal brand, online business website, or a personal blog, where you’re trying to build a brand and promote your own products or services, is a smart strategy.
However, if you want to use AdSense, they’re probably best suited for high traffic, micro-niche websites, and blogs, and definitely not on eCommerce blogs and websites.
What should you do instead of using AdSense ads on your business website?
Personally, when it comes to monetization, I much prefer to create my own digital products.
I also offer my own services because as I said, I’m focused on building a business from my website.
In addition though, I do promote a range of high-value third party affiliate products and services that I have used in my business.
For a business website or a personal blog, you should be focused on building your brand, creating amazing content, a range of useful products and offering services to your target audience.
Building your email list
The other thing you should be focused on doing is building your email list.
Converting visitors into subscribers should be a top priority, because they’re the ones who are going to be your customers later down the line, over and over again in many cases.
Those many visitors you lost, or could potentially lose, through an AdSense click? They’re never going to come back, right?
So if you’re thinking of using AdSense on your personal brand or small business website, please, please, please think very carefully about it before doing it.
Your turn to have your say
Do let me know your thoughts on this debate.
- Do you think Google AdSense should be placed on a personal brand or small business website?
- Do you already use AdSense on your personal blog or business website? And if so, do you think you could be missing out on a whole lot of potential, conversion wise?